Cityscape Global 2017: Crystal Lagoons unveils new Mideast business strategy
Crystal Lagoons, the multinational water innovation company, and developer of the “world’s top amenity”, has outlined the company’s expansion plans into new markets regionally and globally with a series of lagoons open to the public.
The new business model will consist of selling tickets to the public on a ‘pay per use’ basis with Crystal Lagoons receiving revenues as a percentage of ticket sales, said the top lagoon developer.
Research in the US has indicated the company’s current market share could double worldwide thanks to over 50,000 public parks, theme parks, public golf courses, malls, stadiums, university campus, zoos, social clubs, horse tracks and car tracks.
The idyllic concept of public access lagoons, offering perfect beaches and accompanying scenery, will make them the must-have 21st century accompaniment to urban life, creating infinite business opportunities for Crystal Lagoons, it added.
Carlos Salas, the regional director, Middle East, Crystal Lagoons, said: “The business model for public access lagoons is very simple, we generate a partnership with a developer and earn a percentage of the ticket income. Crystal Lagoons has already signed two projects in the US and one in Turkey.”
Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size crystal clear lagoons at very low costs.