Middle East press highlights Crystal Lagoons’ new strategic business model
One of the most relevant media in Middle East, AME Info, reported about Crystal Lagoons’ expansion plans into new markets regionally and globally with a series of lagoons open to the public.
The website highlights the new business model of the multinational water innovation company, which will consist of selling tickets to the public on a ‘pay per use’ basis with Crystal Lagoons receiving revenues as a percentage of ticket sales.
Research in the US has indicated the company’s current market share could double worldwide thanks to over 50,000 public parks, theme parks, public golf courses, malls, stadiums, university campus, zoos, social clubs, horse tracks and car tracks.
Carlos Salas, Regional Director, Middle East, Crystal Lagoons, said: “The business model for Public Access Lagoons is very simple, we generate a partnership with a developer and earn a percentage of the ticket income. Crystal Lagoons has already signed two projects in the U.S. and one in Turkey.”
“We believe there are endless opportunities in the Middle East with a range of theme parks, water parks, safari parks, aquariums and zoos which could benefit from stunning beach fronts and turquoise waters that Crystal Lagoons is renowned for.”
He added: “The lagoons will allow venues to dramatically increase attendance as well as ticket prices by upgrading to new leisure standards. In the Middle East, we’ve already held talks with developers in Abu Dhabi, Oman and Bahrain and are hopeful our first Public Access Lagoon in the region will be signed soon.”
Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size crystal clear lagoons at very low costs.