Fast growth of Crystal Lagoons in the U.S.

Crystal Lagoons has numerous ongoing operations worldwide, but those spotted across the U.S., such as Solé Mia, Balmoral, Windsong Ranch, Lake Nona, Section 31, Southshore Bay, Mirada, Avenir, Sierra Vista, have confirmed the United States as the company’s leading market.

In addition, the company is expanding its successful Public Access Lagoons™ projects offering ticketed-entry in Florida and Texas, and important master agreements such as the one signed with Epic for 16 developments in different geographical areas.

“We are holding advanced negotiations with investment funds and leading malls in Florida, California, South and North Carolina, Texas, Arizona and Oklahoma for additional master agreements, which now represent 90% of the firm’s contracts,” adds Manzur.

 

Dallas Hot Market

Investors are Big on Dallas Real Estate Market as the city has become one of the most important metropolitan areas in the U.S. and, according to Roofstock, is considered a quasi-getaway city for investors looking for dependable, liquid real estate environments. Here are some key reasons why Dallas is a prime location for real estate:

  • Population Growth: Dallas M.A. alone population grew by nearly 2% last year and is set to probably see the biggest population surge in the country this decade

  • Job Market: The city is one of the fastest-growing job hubs in the U.S. with a GDP of nearly $523.9 billion USD
  • Real Estate Market: Home value increased by 12.3% over the last year and 56% over the last 5 years.
  • Historic Price Changes & Housing Affordability: Home prices are rising in most Dallas neighbourhoods and rents have increased by 13% year-over-year.
  • Quality of life: Forbes has ranked Dallas as the 2nd best place for business and careers in the U.S. and is among the best 25 places to live and retire in the country, according to U.S. News & World Report.

To face current population growth, density and demand,  the city has expanded its neighbourhoods to suburb areas, where school district quality, home values, employment rate, income levels have played a strong role to several real estate investors, specially master-planned community investors. Crystal Lagoons is already taking a big part in Dallas increasing market as at least four Public Access Lagoons™ projects are in the works, to deliver Dallas growing population amenities that are up to their high quality of life expectations.

According to the last RCLCO 50 Top-selling Master-planned communities report, there are 18 top-selling projects in Texas, 6 of them in Dallas. The three top-selling by Land Tejas, the largest MPC developer in Texas, count with a lagoon powered by Crystal Lagoons® technology.

 

New developments in Orlando

Crystal Lagoons® signed a new contract with Hollywood-based asset manager Adëlon Capital, to develop at least five Public Access Lagoons™ in the Orlando area starting in 2023.

The development team aims to open locations in Orange, Seminole, Osceola, Lake and Sumter counties. Unlike previous plans in Orlando, these Crystal Lagoons would be accessible to the public through the purchase of a ticket.

The crystalline lagoons will be built in conjunction with other new development like hotels and apartments. “We will bring Orlando the only thing it is lacking: a beach lifestyle,” Jonathan Cohen, Adëlon Capital founder and co-chairman, said in a prepared statement.

Opening Crystal Lagoons next to hotels in Orlando would be a boon for these properties, said Brad Parker, a land expert with Longwood-based Southern Realty Enterprises Inc., who isn’t involved with Crystal Lagoons. Parker said potential locations could be in The Villages, the tourist corridor, Lake Mary and at the Olympus project in Clermont, based on the developer’s plans to open in those counties.

“There’s no question it would increase revenue for a resort,” Parker said. “It’s another avenue of marketing to get people to come there.”

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Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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