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Crystal Lagoons® Amenity Drives Project Sales in Dubai

07/30/2021

The announcement of the Azizi Developments Company of Dubai (UAE), about the construction of a 13-hectare lagoon with Crystal Lagoons® technology, which will span the entire Riviera project, located in the center of the Mohammed Bin Rashid City megaproject (MBR City), had an exceptional effect on the project sales.

According to the company, in the last two months it has hired about 210 people to meet the demand generated by the interest in the Riviera project. In the sales area alone, 125 salespeople have been recruited, while the customer service department increased its staff with more than 30 specialists, while marketing grew with 12 professionals.

This phenomenon is not new in the Emirate. In fact, the MBR City complex hit home when the most expensive real estate in Dubai was sold. The residential property, a 7-bedroom house, sold for US$ 24.5 million (AED 90 million). A similar situation was registered by the Tilal Al Ghaf project, which sold 322 homes in just 48 hours and whose first and second phases were sold out in seven days.

The Riviera project is centered on an immense turquoise lagoon, which will be surrounded by 71 buildings, 16,000 residential units, restaurants and exclusive retail spaces. One of the great attractions, in addition to the lagoon, is the location of Riviera, near the Meydan One Mall (the largest in the world) and the Meydan racetrack, home to the Horses World Cup, as well as the main centers entertainment and shopping venues in Dubai.

Sustainable Technology

For Crystal Lagoons®, one of the central elements of its business is the technological structure, created and patented by the firm, which is managed so that the maintenance of the waters is sustainable over time.

These water amenities use up to 100 times less chemicals than conventional pool or drinking water treatment technologies, and consume only 2% of the energy required by conventional pool filtration systems.

Crystal Lagoons®is an international innovation company founded by scientist Fernando Fischmann, who has developed a patented technology that allows the construction and maintenance at low cost of artificial turquoise water lagoons of unlimited size.

 

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