Crystal Lagoons Two New Business Models
The innovation company, Crystal Lagoons®, created by Fernando Fischmann, known for its man-made lagoons, has diversified its marketing methods so as to continue to expand globally.
Crystal Lagoons is a company founded by the scientist, Fernando Fischmann that partners with real estate and recreational developers from public and private sectors around the world to develop man-made lagoons of unlimited size, which until now have been mainly in real estate projects.
However, as is the case of a company based around innovation, it’s not surprising that the firm continues to evaluate new business opportunities. For that reason, in addition to the lagoons anchoring real estate projects, the company is looking into two new business models: master licensing developments and public access lagoons, known as PALs.
The original model contemplates receiving a royalty fee or percentage of the sales collected from the developer of the real estate project, said Cristián Lehuedé, Executive Director at Crystal Lagoons. “Over time, we realized that the lagoon itself was an attraction,” explained Lehuedé during an interview with PAUTA Bloomberg. This led the multinational’s executives to think of the lagoons as public attractions, as projects in themselves. “And around the lagoon, you can find different attractions such as retail, restaurants, events center, parks, etc.,” he added. “You turn the lagoon into the attraction in itself, and you can access it via a ticket entry.”
With respect to the new licensing business model, Crystal Lagoons will offer its technology in exchange of a percentage of the income that the project generates, added Lehuedé. So as to accomplish this, the firm is planning to associate with companies capable of developing PAL..
This latest model, which has only been commercialized over the course of a couple of months, will function in parallel to the PALs that have been constructed independently. “A lot of the projects we have in the United States are a redo in malls,” said Lehuedé. Faced with the bankruptcy of anchor stores such as Sears, shopping malls have been obliged to look into new ways to attract public, and one of the alternatives is to build lagoons in large spaces that have been left unoccupied.
Although it may seem curious, Lehuedé explained, many of these lagoons have been built or are located areas close to the beach, such as Florida, in the United States, or Phuket, in Thailand, which will be the location of the next PAL. It will be inaugurated during April. Another example the executive gave of this type of lagoon, is the one built in the San Alfonso del Mar condominium in Algarrobo, Chile. He also commented on Solanas, in Punta del Este, Uruguay.
Regarding the master licensing developments, Cristián Lehuedé explained that the technology the firm delivers does not only concern the maintenance of water, but also the know-how of construction, which lowers the total costs of a project of this type.
The growth in terms of numbers of projects has been explosive, said Lehuedé. “Today we have a total of 130 or 140 lagoons open or in the final construction process”. The estimate, considering the growth of markets such as the United States and the Middle East, is to have more than 1,000 operational lagoons in the up-coming future.
Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size clear water lagoons at very low costs.