Hotel and real estate executive: Crystal Lagoons New Global Business Director
The lawyer, Felipe Baldwin Correa, has joined Crystal Lagoons team in charge of the firm’s international expansion in Europe, Asia, Latin America, Africa and Oceania, markets where key Public Access Lagoons™ master agreements are currently being negotiated.
Crystal Lagoons® rapid growth has required that the multinational strengthen its management team by incorporating a new executive for the position of Global Business Director.
A Universidad Católica graduate with an MBA from Babson College, Felipe Baldwin Correa, has joined the team, having served in managerial positions at the real estate consultancy firm Colliers International, the Atton hotel chain and the French hotel group Accor, one of the most important in the world, at its brands Sofitel, Novotel, Ibis and Pullman.
He will be responsible for the business management of Crystal Lagoons throughout the world, except in the U.S. market, where the American multinational has its headquarters.
He bears the task of internationally promoting master agreements for Public Access Lagoons, also known as PAL™, strategic contracts of great importance in terms of the number of projects, which are negotiated on a long-term and exclusive basis, in various zones and countries worldwide, such as Korea, Colombia, Peru, Japan, Australia, South Africa and Latin America.
“We are here to bring PAL and real estate lagoons to all continents, that is my main challenge. We are negotiating regional contracts in several geographical areas in leading world markets on all five continents,” explains Felipe Baldwin.
These lagoons, that are open to the public via ticketed entry, have gained wide acceptance in all markets, bringing beach life to the city center, with 60 PAL in different stages of design and construction throughout Europe, Asia, Africa and America, specifically in Turkey, Thailand, Indonesia, Dubai, Australia and Chile. It should be noted that this business model accounted for 60% of Crystal Lagoons contracts in the last year.