Malls in the US negotiate with Crystal Lagoons to become their new hook
The severe crisis scenario the industry of retail is facing in the U.S. –renowned names such as Toy’s R have gone bankrupt and Sears and JC Penny have closed several stores – has made reinvention the key concept for the short-term survival of shopping malls within the country.
This difficult context explains the positive reception Crystal Lagoons has had in the U.S., particularly in five of the main U.S. mall chains, after a road show conducted by the company focused on their Public Access Lagoons (PAL) product.
According to Kevin Morgan, Crystal Lagoons U.S. Corp. CEO, “PAL model is being considered as a new attraction that will bring people back to the mall. The latter must go under renovation, turning into the meeting spot of the XXI century”.
Talks with U.S. businessmen would ultimately lead to attractive new projects, which will set gathering places not only for clients, but also will consider spaces devoted to culture, restaurants, events, and mass activities.
Likewise, after having closed secured deals for similar projects in zoos in Miami and water parks in Madrid, crystal water lagoons by Crystal Lagoons® have become one of the most attractive for malls in the U.S., given that apart from raise the interest of lots of people, these amenities will work just fine in cold weather, being prepared to be covered by domes, avoiding bigger investment.
Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size crystal clear lagoons at very low costs.