Crystal Lagoons® Public Access Lagoons™ Awakens Interest in the Financial World

The new Public Access Lagoons business model, also known as PAL™, created by the multinational innovation company Crystal Lagoons® has become a new long-term investment alternative, with return on investment above 50%.

This has been identified by institutional investors, investment funds, family offices, insurance companies and large real estate developers facing the complex challenge of finding long-term investment alternatives with attractive returns.

For this reason, large investors from the United States, Asia, the Middle East, Oceania and Latin America have taken interest in Crystal Lagoons new licensing model, which grants them exclusivity for a specific geographic area, and a specific volume of projects. These contracts are operationally replicable anywhere in the world, and have the additional value of having a high social impact, as they reactivate hubs and generate employment.

“The attraction for investors lies in the considerably higher returns, compared to their frequent locations in real estate sectors or concessions. PAL represent low investment and risk, since as the projects are built, they quickly generate utilities and produce a financing pyramid, which allows, with low initial investment, to create a company with a very high present value,” explains Cristián Lehuedé, Executive Director at Crystal Lagoons.

In fact, in just six months, Crystal Lagoons has signed five master licensing contracts in Japan (30 lagoons), Korea (30 lagoons), the United States (16 lagoons), Mexico (30 lagoons) and Central America (18 lagoons), with a present value of US $3.8 billion. Company’s projections for the next 30 years is to license 4,610 PAL projects around the world.

The multinational is also in advanced negotiations in South Africa, Australia, the Middle East (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia and the United Arab Emirates), Israel, Italy, Spain, Portugal, Nigeria, Kenya, Ghana, Cambodia, Botswana, Pakistan, Brazil, Colombia, Peru, among other countries, with projects that total an additional US $3.7 billion once all PAL projects are operational. This new model is generating an exponential increase in sales for Crystal Lagoons, and is generating a significant structural change for the company.

The profitability of this new model is based, on one hand, on the massive public access with ticketed entry to the beach and, on the other hand, on the intensive commercial usage, naming rights and leasing of areas overlooking the lagoon, enabled for events, fairs, concerts, weddings, shows, among other activities.

For this reason, investors have formed new companies to execute, operate and market PAL projects in their region, which represent an immense business potential, considering that the events industry generates US$ 2.5 trillion annually, the wedding industry, approximately US$ 300,000 million and concerts, US$ 31,000 million.

The key difference that PAL offer is their scenic beauty, compared to the traditional closed, underground event centers. They soon become the most beautiful places in the city, ideal for carrying out events, launches, fairs, food halls, hosting weddings, concerts, day clubs, etc. in a blissful setting. The lagoons are lit up at night and offer numerous venues for events, such as the beaches and terraces overlooking the illuminated lagoons, transparent domes, peninsulas within the lagoon for weddings, as well as vast array of gastronomic events, retail stores, beach clubs and cultural and recreational activities.

“PAL change the urban way of life of millions of people by inserting a part of the ocean within walking distance of their homes, much like what happened 200 years ago, when the first city parks were created in England, bringing natural forests to the cities. Today, every city in the world considers parks. The same phenomenon is occurring with Public Access Lagoons, which incorporate the beach into the design of cities, saving people from having to take a plane or a car to go to the beach, with the consequent drop in the carbon footprint as well as reducing human impact on the biodiversity of natural areas,” concludes Lehuedé.

Latest News

The recent inauguration of Crystal Lagoons project in the United States, Evermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!, Associated Press, NBC, Fox, ABC, CBS, Washington Daily News, Finanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

Costa Rica is a globally recognized sustainable tourist destination with 1,300 kilometers of coastline and over 600 beaches. In this iconic location it is moving forward the first crystalline lagoon in Central America with Crystal Lagoons® technology. With 6 acres of turquoise waters suitable for swimming and water sports, surrounded by white sandy beaches, this amenity is the central piece of the NYA megaproject.

Developed under the Public Access Lagoons™ model, also known as PAL™ complexes, it was highlighted in a recent article in Revista Summa for its social impact and boost to tourism in the area and the country’s economic growth. John Scheman, president and founder of Nya, said: “We are happy and proud to bring Crystal Lagoons® innovative technology to Costa Rica, marking a before and after in the development of recreational spaces for both tourists and residents. With this crystalline lagoon, we are redefining the concept of beach life and providing a unique experience in our project.

Developed under the Public Access Lagoons™ model, also known as PAL™ complexes, it was highlighted in a recent article in Revista Summa for its social impact, boosting tourism in the area, and contributing to the country’s economic growth.

Nya is a development targeted towards retirees from the United States and high-net-worth Costa Ricans. It is located in the Guanacaste region and extends over 2,224 acres, just 25 miles from the Pacific coast and five minutes from Daniel Oduber International Airport. Crystal Lagoons will bring idyllic beach life to this inland area of the Costa Rican province, contributing to the revaluation of the area. The public access complex is estimated to attract more than 1 million visitors annually. Also, this project is part of the exclusivity agreement with the conglomerate Blue Water Ventures for complexes in Costa Rica and Guatemala.

PAL™ projects, which anyone can access for an entrance fee, have set a new standard in public gathering and entertainment spaces and have positioned themselves as revolutionary alternatives with a high social impact. Transform any site into a year-round entertainment hub with more than 125 activities that can take place in the lagoon itself or its surroundings. These include water sports with and without an engine, inflatable parks, trade shows, dining, weddings, beach parties, concerts, flow boarding, quatrefoil, cable parks, paddleboard yoga, water slides, cliff jumping, mapping shows, water light shows, water curtain animation, outdoor cinema, corporate events, floating cabanas, etc.

Revista Summa

In the heart of Texas, the Lago Mar project, developed under the Public Access Lagoons™ model, also known as PAL™ complexes, has made an unprecedented impact since its inception. The monumental 12-acre crystalline lagoon, the largest in Texas, powered by Crystal Lagoons® technology, has transformed the lifestyle in this state. With record sales and a permanent and varied schedule of events that bring the project to life year-round, it has become the preferred destination in the state, highlighted by the iconic Lagoonfest Texas, which holds the record for hosting the most floating cabanas in North America, 22.

The world award-winning “The Mysterious Circus” recently occurred, presenting a novel and entertaining family spectacle that included high-flying acrobatics, dance, and contortion acts. This event, held in the breathtaking setting of the crystalline lagoon, captivated attendees with its unique combination of circus talent and natural beauty. Artists worldwide dazzled audiences with incredible skills and performances in a magical and thrilling atmosphere.

The monumental crystalline lagoon of Lago Mar marks a milestone. It is equivalent to 50 Olympic-sized swimming pools, spans over half a kilometer from end to end, and offers white sandy beaches extending over a kilometer and a half. It is nearly six times larger than the first crystalline lagoon in that state, Balmoral. Crystal Lagoons developed both projects in association with Land Tejas.

Original content