The success of Crystal Lagoons® in Paraguay

Paraguay is growing economically and real estate investment prospects continue to grow for Crystal Lagoons®. To the already four strategically project already built in the country, like Aqua Village (San Bernardino), Blue Lagoon (Pedro Juan Caballero), Costa del Lago (Hernandarias) and Aqua Terra (Luque), new real estate developments and Public Access Lagoons™ in cities such as Asuncion are added.

In the capital of Paraguay, the construction of the first urban lagoon is planned, an initiative that will be developed in partnership with the Argentine group Eydisa. It will be inserted in a real estate complex of apartment buildings (about 600 to 700 units), with a lagoon of 1 to 1.5 hectares and whose estimated date is for 2023 or 2024. Likewise, a project is being negotiated with the same company, but for second home real estate development in San Bernardino.

In the same town, but in association with the Chilean firm Petrohué Real Estate and under the PAL™ model, Parque San Bernardino is being built. It will be an event and recreation complex, which will be located an hour and a half from Asuncion, centered on a 2.6-hectare crystalline lagoon that would be ready in November 2022.

PAL™ are characterized by monumental crystalline lagoons surrounded by white sand beaches. In them, events such as launches, fairs, food-halls, weddings, concerts, day clubs, etc. can be held in a paradisiacal environment and multiple settings, such as beaches, peninsulas for the bride and groom, terraces, domes, as well as vast gastronomy, retail, beach clubs, amphitheaters, and recreational and cultural activities.

In addition, Crystal Lagoons® is negotiating another four PAL™ developments, due to the positive characteristics that they observe in Paraguay: a thriving middle class, affordable land values, investment benefits, and convenient tax rates, described the company.

The regional director of the multinational Jean Pierre Juanchich also highlights the Mediterranean situation and the hot climate most of the year, very suitable attributes for the Crystal Lagoons® business, which has made Paraguay the second most important regional market for the company, after Argentina, that is, where more projects are being placed. They have 18 initiatives in different stages of development and negotiation.

“Paraguayan investors see perpetual income with never-before-seen rates of return, thanks to the enormous business potential of the Master PAL™ model that emerges as a new long-term investment alternative and limited risk. The projects, as they are being built, quickly generate profits and a pyramidal financing is produced, which allows with a low initial investment to create a company with a very high present value.” explains Juanchich.

“Paraguay is a market with a lot of potential for PAL™ projects due to various factors. Crystal Lagoons® bring the ocean to the cities, creating urban beach life, just as 200 years ago an architect in England brought a piece of the forest to the city of London, and urban parks were created. These projects will change the lives of millions of Paraguayans and will reduce the use of cars or a plane to go to the beach, with the consequent environmental savings”, concludes Juanchich.

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Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

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The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

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