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Wall Street Journal

The Wall Street Journal, one of the most important media in the world, published an article highlighting the unique characteristics and added value that Crystal Lagoons gives to real estate developments.

The largest newspaper in the United States by circulation, defined crystal clear lagoons as the most prized amenity that a real estate development can incorporate. Also, it highlighted the sustainable characteristics of this unique technology in the world, patented in 190 countries.

“Chrissy and Eddie Ball already enjoy plenty of amenities at their master-planned community north of Dallas—swimming at the zero-edge pool, working out at the fitness center and running and Rollerblading on trails with their two children. But the most prized feature of all is still to come: a 5-acre, artificial lagoon ringed by white-sand beaches, with shimmering turquoise water where residents can swim, kayak and windsurf”, states the newspaper.

The couple lives in Windsong Ranch, residential development that Crystal Lagoons is developing in Texas and which will be among the earliest projects in the U.S. to incorporate a crystal clear lagoon.

Furthermore, when Greg Singleton, president of Metro Development Group in Tampa, the company which with Crystal Lagoons is developing 4 projects, wanted to see a crystal clear lagoon firsthand, he visited the Diamante resort in Cabo San Lucas, Mexico. There, a 10-acre lagoon is surrounded by properties including four-bedroom hacienda-style villas with courtyards and infinity pools, starting at $2.2 million.

“Wow, this is incredible,” he recalled thinking when he first saw the lagoon. “When you see it live, you get a better sense of the scale, the pop of the color.” Wading in felt “like swimming in bottled water,” said Mr. Singleton.

One of his company’s projects—Epperson, a master-planned community in Florida— is expected to be the first in the U.S. to debut a Crystal Lagoon. The 7.5-acre crystal clear lagoon will open in February 2018.

According to the executive, “home sales began in February 2017, with prices under $300,000 for a four-bedroom house. In just 10 days after the company announced the project will include a crystal clear lagoon, home prices recorded hit sales targets in record time and they were raised twice. Subsequent phases are expected to have homes priced in the $400,000 to $600,000 range”, he said.

Crystal Lagoons is also developing the $4 billion, 183-acre SoLeMia project that recently broke ground in Miami. The development is slated to include more than 4,300 posh residential units and at the heart of the property there will be two, 8-acre lagoons surrounded by lush landscaping and offering water sports like sailing and paddleboarding.

“It’s interactive with the community,” said Jeffrey Soffer, co-chief executive of Turnberry Associates, which is building the project in a joint venture with LeFrak. “We think it’s going to be huge.”

The Wall Street Journal also remarked on the sustainability of Crystal Lagoons, whose “patented technology uses a fraction of the chlorine and other chemicals found in traditional swimming pools.”

Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size crystal clear lagoons at very low costs.