The Success of Crystal Lagoons in the U.S.

08/12/2022

The global expansion of Crystal Lagoons, with more than 1,000 projects at various stages of development in more than 60 countries, has come thanks to the successful management of a multidisciplinary and innovative self-motivated team.

The United States is the world’s most competitive and dynamic real estate and entertainment market. For this reason, Crystal Lagoons has a strong commercial team with regional directors. It is a multicultural team of which Benjamín Fischmann is a part, son of the founder of Crystal Lagoons, who first joined as an intern and in 2018 was formally put in charge of the West Coast, including Hawaii, where he recently conducted a successful roadshow with real estate operators and hoteliers

“It is remarkable how Crystal Lagoons projects are valued by the idiosyncrasies of the tourist places recognizes by its beach culture. Our plans to bring our value proposition to Honolulu, Hawaii, is coming on in leaps and bounds,” said Fischmann.

How do you see the U.S. market?

The United States is the largest market of Crystal Lagoons worldwide and is why we have established our headquarters here. The United States invests more in entertainment and quality of life than any other country in the world and the fact that we are adding new locations here marks a real milestone.

Our commercial team shares strategic objectives of innovation, sustainability and growth, and has conquered the main developers of the different states, demonstrating the financial attractiveness of the Crystal Lagoons technology® and business models.

Today, we have 260 real estate and PAL™ projects at various stages of development in 23 of the 50 U.S. states including Hawaii, California, Arizona, Nevada, Utah, Texas, Florida, Georgia, North and South Carolina, Alabama and Tennessee, among others.

How is Crystal Lagoons growing on the West Coast?

My responsibility is to expand Crystal Lagoons’ presence in the West Coast states. There is a lot of potential for Crystal Lagoons in California, where we have projects under construction and others at the negotiation stage that we hope to sign off on soon. We have also signed agreements in Utah and hope to have news from Arizona and Nevada in the coming months.

How important is teamwork to Crystal Lagoons’ expansion?

The team has good business strategies and great execution. On the East Coast, we have Eric Cherasia as regional director, while Nicolas Galotti is in charge of the Central region. These executives, along with other members of our sales team have played a key role in ensuring our well-deserved success in the U.S. because they have understood the different demands and ways of doing business in different U.S. regions.

Crystal Lagoons Expands with New Project in Egypt

22-03-2024

Crystal Lagoons started 2024 on a high note. The multinational announced a new contract that enhances its presence in this country, the primary market for the firm in the Middle East and North Africa (MENA) region.

The new real estate project is Azha North Lagoon, a second home complex located on the North Coast, in partnership with Madaar Development, a firm with which Crystal Lagoons has already developed the successful project Azha Ain Sokhna on the Red Sea. The new project will be in Ras Al Hikma, an area of great tourist and holiday success. It is on the front line with a 27-acre lagoon.

In Egypt, Crystal Lagoons has projects in different stages of development and operation, mainly located on the North Coast and along the Red Sea. Also in this country, the multinational has advanced negotiations to enter Cairo with its Public Access Lagoons™ complexes, also known as PAL™, which will revolutionize the lifestyle in Egypt’s cities, bringing beach life to the doorstep of homes and accessible to anyone through the payment of a ticket.

These crystalline lagoons are an attractive real estate amenity in Egypt. Among the multinational’s business partners in Egypt are recognized managers such as Tatweer Misr, Hassan Allam Properties, Golden Pyramids Plaza, and Madaar Development, among others. Likewise, Egypt is the second largest crystalline lagoon in the world at the Citystars Sharm El Sheikh project, with 28 acres in the middle of the desert.

“In Egypt, Crystal Lagoons® technology is recognized as the only one capable of developing crystalline lagoons at low construction and maintenance costs,” explains Miguel Ángel Cabañas, regional director of Crystal Lagoons.

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With new developments in Buenos Aires (Openn Pilar), Rosario (Vida Lagoon y Distrito Cero), and Mar del Plata (Developer Aqua), Argentina has consolidated its position as Crystal Lagoons’ main market in South America after Chile. In addition to these complexes, there are others in association with essential local real estate managers such as Castex, Morvial, Arkken Group, Rossetti Desarrollos Urbanos, Grupo Monarca, Grupo Developer, DLM, Galp Inversiones and Vizora in Gran Buenos Aires, Córdoba and Pinamar. The projects Terralagos, Lagoon Pilar, Acquavista, and Remeros Beach, among others, stand out.

All Crystal Lagoons developments in Argentina have become sales successes. Remeros Beach sold over half of its sites within the first two months, while Terralagos sold more than 1,000 lots, exhausted apartments in record time, and has a waiting list for the next building to be launched, both projects in Buenos Aires. In Mar del Plata, Developer Aqua sold one-third of the project on the first day of commercial launch, tripling the price per square meter.

“In Argentina, beyond the different economic situations, the success of Crystal Lagoons does not stop. Projects incorporating lagoons generate exponential added value in the real estate sector. The projection is even more positive because an increase in foreign investment is expected in the coming months, which will further boost the real estate market”, explains Francisco Matte, Crystal Lagoons’ regional director for Latin America.

One of the keys to the multinational’s success in Argentina is the beachside lifestyle of its residents who, thanks to the crystalline lagoons, can enjoy turquoise waters just steps from their homes without the need to take a plane, even in inland areas such as Córdoba and Rosario and in a renowned resort town like Mar del Plata.

Crystal Lagoons also has advanced negotiations in Argentina to develop Public Access Lagoons™, also known as PAL™ projects. These complexes, accessible to anyone by paying a ticket, feature large crystalline lagoons and white sand beaches surrounded by attractive amenities such as restaurants, beach clubs, retail outlets, theaters, and cultural activities.

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Forbes Colombia: Crystal Lagoons, Key Driver of Real Estate Sales

15-03-2024

Crystalline lagoons, powered by Crystal Lagoons® technology, have redefined the global real estate market paradigm. Once again, a leading economic media outlet, Forbes, acknowledges the impact of this amenity, highlighting it as a key driver of sales across the board. Particularly notable is the case of Colombia, where crystalline lagoons have been a fundamental factor in the commercial success of real estate projects. An eloquent example of this phenomenon is the commercial success of the construction company Arquitectura y Concreto. Crystal Lagoons has been a determining factor in the 70% increase in its sales, even in a challenging real estate context facing a 45% decline.

“It sounds unbelievable, but that’s how it happened,” said Francisco Martínez, president of Arquitectura y Concreto, in an interview with Forbes Colombia, attributing the meteoric increase in sales to the innovation of Crystal Lagoons. The executive highlights the success of Crystal Lagoons projects with AED, including Baia Kristal in Cartagena de Indias, the best-selling project in Colombia, reflecting the multinational phenomenon in that market. In fact, with its 3.2 hectares of crystal-clear waters and white sands, it was initially projected to be sold within three years, but it ended up being commercialized in less than 12 months, positioning itself as the #1 project in sales in the country since its launch.

This success led AED to finalize a master agreement with Crystal Lagoons to develop 13 projects with crystalline lagoons in the Colombian Caribbean and the Coffee Region, including cities such as Barranquilla, Santa Marta, Pereira, and Cartagena de Indias.

Azul de Arenas is part of this agreement and marks Crystal Lagoons’ entry into Latin American retail as part of the Colombian Caribbean’s largest shopping and entertainment center. The project’s centerpiece in Cartagena de Indias will be a 3-hectare crystalline lagoon suitable for swimming and water sports.

Forbes