The United States is leading the worldwide expansion of Crystal Lagoons

15/12/2022

Interview with Nicolas Galotti, Regional Director of Crystal Lagoons US Corp.

Crystal Lagoons® technology is present all over the world and has revolutionized urban lifestyles with over its 1,000 projects in 60 countries. The United States is the company’s most important market and home to its main headquarters. Currently there are over 260 Real Estate and Public Access Lagoons™ projects, also known as PAL™ projects, ongoing at different stages of development in states including Florida, California, Texas, Arizona, Nevada, Utah, Georgia, Alabama, Tennessee, Hawaii and North and South Carolina. In addition, the company has announced five master agreements to develop PAL™ complexes.

Crystal Lagoons is expanding into new territories of the country through the management of a sales team led by Senior VP of Sales, Iván Manzur, and regional directors: Nicolás Galotti, in charge of Central United States; Eric Cherasia, who covers the East Coast, and Benjamín Fischmann, the West Coast. The team is made up of talents drawn from different disciplines including civil and commercial engineers and marketing specialists.

How important is the United States for the global expansion of Crystal Lagoons?

The United States is the largest and most strategic market for Crystal Lagoons and is leading our international growth. We are increasingly expanding through Master agreements into new areas including Orlando, Arizona, Georgia, North and South Carolina.

Tell us about the Central United States area you are in charge of

Crystal Lagoons has been making an impact in central states such as Oklahoma, New Mexico, Colorado, Louisiana, Kansas, and Texas, which are predominantly landlocked, meaning that our lagoons add enormous value and bring economic benefits. Texas is our “star” state with more than 60 projects at different stages of development including the Windsong Ranch, Balmoral, Leander Springs and Lago Mar, to name a few. Houston has seen particular commercial success, especially the Sunterra project, which set a sales record in 2022. There is a lot of potential opportunities in Central United States and negotiations are underway for new PAL™ projects in major cities including Austin, Houston, San Antonio, Derby and Dallas.

What differentiates the U.S. team?

The sales team has expertise in this field and experience doing business internationally. We have seen the benefits that our projects bring to different countries around the world and those examples have helped us demonstrate to the North American market how we can add value here.

We have built an extensive network in the United States with the principal real estate developers with whom we have worked closely to develop projects in the different states.

We are also a young team that continues to grow and we look forward to continuing to open up new opportunities for Crystal Lagoons here.

Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

New Beach Club at Crystal Lagoons’ First PAL™ Development in Asia

28-03-2024

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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The Aesthetic Value of Crystalline Lagoons Draws Global Events

26-03-2024

The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

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