The “Lagoon Effect” Once Again Places Crystal Lagoons® Projects Among the Top-Selling Communities in the U.S.

16-01-26

Sunterra, Mirada, and Lago Mar are the three projects that once again made the ranking “The Top-Selling Master-Planned Communities of 2025” by consulting firm RCLCO Real Estate Advisors.

In the hypercompetitive U.S. residential real estate market, differentiation is everything. Developers of Master-Planned Communities (MPCs) are constantly looking for that disruptive element that not only draws attention but also dramatically accelerates sales velocity and justifies premium pricing.

Once again, the data confirms the answer is turquoise.

RCLCO Real Estate Advisors’ latest report, one of the leading U.S. real estate research and advisory firms, “The Top-Selling Master-Planned Communities of 2025” validates what has become an undeniable industry trend: the presence of a Crystal Lagoons® amenity is the most powerful sales driver in today’s market. It’s no coincidence that, year after year, projects anchored by this innovation secure leading positions in this prestigious national ranking.

In 2025, three iconic developments featuring Crystal Lagoons® technology have ranked among the top 50 best-selling communities nationwide, proving that the promise of an idyllic, sustainable, and accessible “beach life” is an irresistible magnet for buyers.

The results: three Crystal Lagoons® projects in RCLCO’s Top 50

In the 2025 edition of the ranking, three communities with Crystal Lagoons® amenity stand out:

5th place, Sunterra (Katy, Texas): 1,024 units sold – the highest-ranked community in Texas in the Top 50.
14th place, Mirada (San Antonio, Florida): 650 units sold.
47th place, Lago Mar (Texas City, Texas): 380 units sold.

Beyond the ranking, the key takeaway is strategic: two states dominate the Top 50’s performance -Florida and Texas- and those are precisely the markets where Crystal Lagoons has consolidated high-impact, high-performing projects.

Case by case: what explains the performance of Sunterra, Mirada, and Lago Mar

1) Sunterra (Texas): Top 5 consistency and multi-year proof of the “lagoon effect”

Sunterra doesn’t just appear in 2025: it has been a consistent top performer. The project itself highlights that it ranked #3 nationally in 2023, #4 in 2024, and now #5 in 2025, reinforcing that this isn’t a one-off result: it’s a structural advantage.

In addition, it is a large-scale MPC (1,000 acres), where the 4-acre lagoon serves as the lifestyle anchor and a key driver of sustaining sales momentum in a highly competitive market, such as the Houston/Katy area.

RCLCO 2025 data: #5 nationally, 1,024 sales.

2) Mirada (Florida): An “inland beach” that sustains strong sales volume

Mirada features an approximately 14.9-acre lagoon within an approximately 1,799-acre community in the Tampa Bay area, combining residents and Public Access Lagoons® model, expanding visibility and driving traffic.

RCLCO 2025 data: #14 nationally, 650 sales.

And as a sign of its trajectory, RCLCO had already highlighted Mirada for its strong performance in previous ranking updates (Top 10 mid-year 2024), showing that the project is maintaining momentum.

3) Lago Mar (Texas): Sales + a hybrid model (residents + Public Access Lagoons® model)

Lago Mar combines scale (over 1,999 acres) with an 11.49-acre lagoon, designed as a signature amenity and complemented by mixed-use components, including plans for hospitality, retail, and waterfront experiences.

RCLCO 2025 data: #47 nationally, 380 sales.

In markets like Texas, where competition among MPCs is intense, this type of amenity acts as a demand catalyst, strengthening perceived premium value and differentiation.

Why MPCs with Crystal Lagoons sell more: the “amenity” becomes a business

U.S. homebuyers are no longer just shopping for square footage, they’re buying a lifestyle. And when that lifestyle is iconic, tangible, and shareable, it becomes a competitive advantage that’s hard to replicate.

From a business perspective, a lagoon powered by Crystal Lagoons® technology unlocks three key levers:

1) True differentiation (not a commodity)

A crystalline lagoon with sandy beaches redefines the community’s “center of gravity,” elevating the offering from “standard amenities” to a true destination.

2) Scalable efficiency and sustainability
Crystal Lagoons® technology is designed to be more efficient than traditional systems: it uses only 2% of the energy required by conventional pools and up to 100 times fewer chemicals, and it can operate with fresh, brackish, or seawater.

3) Proven commercial performance at scale
RCLCO has been tracking MPC sales for decades (publishing this ranking since 1994), making it a long-term benchmark for understanding which communities truly gain traction.

When an amenity is measured in sales, turquoise speaks for itself

That Sunterra (#5), Mirada (#14), and Lago Mar (#47) rank in RCLCO’s Top 50 isn’t a PR headline: it’s a direct market signal. In a ranking based on net new-home contracts (net of cancellations), these communities prove that Crystal Lagoons® technology doesn’t just enhance a development: it accelerates commercial performance.

RCLCO

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Inside the Maintenance of Crystal Lagoons® Amenities

Behind the multinational innovation company’s iconic turquoise lagoons lies a sustainable technology that minimizes water, energy, and chemical use, enhancing maintenance and operating costs for developers and operators.

For visionary real estate developers and investors, the image of a crystalline turquoise water lagoon is an undeniable magnet for a project’s value and demand. However, a critical question usually arises immediately: How is a body of water of this size kept in pristine condition? Is the maintenance of Crystal Lagoons a financial and operational challenge?

Behind this multinational innovation company’s lagoons lie a combination of patented technologies designed to be efficient and scalable in any project.

For those considering integrating this amenity into a residential, mixed-use, or PAL® development, understanding the cost of lagoon maintenance and how it works is key to making informed investment decisions.

The End of the Conventional Filtration Era

A common point of comparison is between the maintenance of a Crystal Lagoons® amenity and that of a swimming pool or water park. If traditional filtration technology were used, the energy, chemical, and staffing costs would be prohibitive for bodies of water measuring several hectares in size.

Crystal Lagoons addressed this challenge by developing a technology that does not require constant filtration of all the water. Instead, it uses a telemetry-based disinfection approach that addresses issues before they spread, maintaining water quality with minimal chemical intervention.

The Three Pillars of the Sustainable Purification Process

Crystal Lagoons® technology is based on a system of three integrated components that work in harmony to ensure water transparency with minimal resource consumption.

Pulsed Disinfection Treatment (Fewer Chemicals)

Unlike swimming pools, which require constantly high levels of chlorine or other disinfectants, Crystal Lagoons® amenities use a system of controlled pulses of additives.

How it works: Strategically placed sensors continuously monitor water quality in real-time. When a need is detected, the system injects micro-pulses of disinfecting agents only at the specific points and exact moments where they are required.
Key fact: This method enables the use of up to 100 times fewer chemicals than traditional swimming pool treatment systems, drastically reducing operating costs and environmental impact.

Low-Cost Ultrasonic Filtration (Less Energy)

This is the heart of energy efficiency. The technology does not filter the entire volume of water. Instead, it applies ultrasonic waves that cause dirt particles to agglomerate at the bottom of the lagoon.

How it works: A mobile suction system, similar to a large-scale robotic cleaner, moves along the bottom, collecting these agglomerated particles. Only the water drawn in by this device passes through a small and efficient filtration system.
Key fact: Thanks to this, Crystal Lagoons technology uses only 2% of the energy required by a conventional filtration system for an equivalent body of water. This is a key factor in the lagoon’s low maintenance cost.

Telemetric Control and Remote Monitoring (Less Staff)

The operation does not depend on an army of on-site technicians. The entire process is supervised 24/7 from Crystal Lagoons headquarters through a cloud-based telemetric platform.

How it works: Sensor data is constantly sent to the central control center, where advanced algorithms and specialists monitor the physicochemical parameters. The system automatically adjusts disinfection pulses and filtration cycles without direct human intervention on-site.
The benefit: This ensures consistently optimal water quality and reduces the need for permanent specialized staff at the development, simplifying management for the developer.

A Luxury Amenity with Low-Cost Operation

Crystal Lagoons® technology has transformed what seemed like an insurmountable obstacle, the maintenance of large bodies of water, into one of its greatest strengths.

For real estate developers, this means being able to offer a world-class amenity capable of increasing property value and attracting massive demand, with the confidence that the maintenance of Crystal Lagoons is a sustainable, automated process and that the lagoon maintenance cost is marginal compared to the value it generates. The turquoise lagoons are not just an aesthetic dream; they are a solid operational and financial reality thanks to intelligent, 21st-century lagoon purification.

19-12-2025

The Desert Miracle: How Crystal Lagoons Transforms Arid Zones into Sustainable Luxury Oasis

Crystal Lagoons® technology enables the creation of urban beaches in the middle of the desert, combining luxury, urban beach life, and sustainability by utilizing desert groundwater that has no other alternative use.

Historically, luxury real estate development in desert areas has faced an insurmountable barrier: the scarcity of water and the challenge of providing refreshing natural environments sustainably. The desert has been synonymous with aridity, not aquatic leisure. However, a technological innovation has rewritten this rule, proving that it is possible to bring idyllic beach life even to the most extreme climates.

Crystal Lagoons has achieved the unthinkable: bringing the ocean to the desert. Through its patented technology, the company has transformed vast expanses of sand into iconic real estate megaprojects, where turquoise-water lagoons and white-sand beaches become the central amenity, driving sales, added value, and quality of life.

For visionary developers, this means that geographic location is no longer a limitation. The dream of beach life in the city, even if dunes surround that city, is now a commercially viable and, crucially, environmentally sustainable reality.

Water Sustainability: The Fundamental Pillar in Arid Climates

The main concern when developing aquatic amenities in the desert is water scarcity. This is where Crystal Lagoons® technology stands apart radically from any other solution, becoming the only truly viable option for these ecosystems.

Far from being a waste of resources, these lagoons are examples of water and energy efficiency, a key persuasive factor for project approval and for attracting sustainability-minded investors:

Minimal Consumption:

The lagoons operate in a closed circuit and are filled only once, replenishing only the water lost through evaporation.

A crystalline lagoon uses 33 times less water than a golf course and around 40% less water than a park of the same size. This is vital in regions where every drop counts.

Use of Non-Potable Water: The technology can utilize any type of water, including fresh, salt, or brackish (the latter being abundant in many desert areas and having no alternative use).
Evaporation Control: This technology utilizes an additive film that reduces natural evaporation by up to 50%.
Energy Efficiency and Fewer Chemicals: Its pulsed filtration system uses only 2% of the energy required by conventional swimming pool filtration systems, allowing for the use of up to 100 times fewer chemicals.

Iconic Megaprojects: Proven Success in the Sand

The ultimate proof of Crystal Lagoons’ viability in the desert lies in its impressive portfolio of projects already operational or under development in the Middle East and North Africa (MENA) region. These developments have used the lagoon as a catalyst to create world-class destinations.

Citystars Sharm El Sheikh, in Egypt, is one of the milestones that demonstrates how beach life can be created in the desert.

Located in the heart of the Sinai Desert, on a 1,853-acre site.

Its crystalline lagoon covers approximately 28 acres and was recognized by Guinness World Records as the largest in the world.
It has established itself as a global attraction, a true oasis of turquoise waters and white-sand beaches in the middle of an arid environment.

For a master plan in the desert, the message is clear: a single lagoon can transform the project’s positioning, attract international tourism, increase land value, and extend the high season.

In turn, in Dubai, within the Mohammed Bin Rashid City (MBR City) development, Crystal Lagoons® technology powers several of the world’s most ambitious projects in desert areas.

One of them is Mohammed Bin Rashid District One:

It will feature what will be the world’s largest crystalline lagoon, with approximately 70.6 acres of turquoise water and 14 km of shoreline for walking, water sports, and outdoor living.
The master plan spans approximately 1,238 acres and features villas, apartments, and extensive green areas situated in the heart of the desert.

The lagoon becomes the central amenity, replacing the traditional “golf + clubhouse” combo, and creates a year-round resort lifestyle with a much more efficient use of water.

A variety of oases

Citystars Sharm El Sheikh and Mohammed Bin Rashid District One are just two examples of Crystal Lagoons’ ability to transform an arid environment into a refreshing setting through crystalline lagoons with turquoise waters.

Among the other projects that the multinational innovation company has in MENA are:

In the United Arab Emirates

Riviera. In the same MBR City, the Riviera project by Azizi Developments emulates life on the French Riviera, featuring a 32-acre lagoon powered by Crystal Lagoons® technology, which runs through the entire development from end to end.
Azizi Venice, located in Dubai South, is envisioned as a 336-acre community centered around a large crystalline lagoon, featuring a Venetian-inspired design, a floating opera house, and a climate-controlled boulevard.
Tilal Al Ghaf is a master plan spanning over 3 million m² in Dubai, with its heart comprising a monumental crystalline lagoon of approximately 70,000 m² and 400 meters of white-sand beach.

In Egypt:

SwanLake North Coast: combines three lagoons totaling 12.87 acres of crystalline water, integrating 950 high-standard residences across 207 acres on the Mediterranean coast.
SwanLake El Gouna: is developed around a 3.6-acre lagoon, featuring white-sand beaches, an 18-hole golf course, solar panels, and extensive green areas, which strengthen the eco-friendly profile of El Gouna, known as the “Venice of the Red Sea.”
Azha Ain Sokhna features two Crystal Lagoons® amenities in a project situated between the mountains and the Red Sea coast, offering a comprehensive lifestyle with a clubhouse, spa, gym, and diverse dining options.
Il Monte Galala is home to the world’s first crystalline lagoon located at the summit of a mountain, offering simultaneous views of the Red Sea and the surrounding mountain range. It has been recognized with international awards.
Fouka Bay is a development of around 1 million m², divided into 12 islands with approximately 24.3 acres of crystalline lagoons and 7 km of white-sand beaches.

Key benefits for developers in arid zones

Implementing a Crystal Lagoons® amenity in the Middle East offers concrete advantages for those developing in the desert or in water-stressed environments:

Competitive differentiation and brand positioning

Transform a desert site into a destination resort with world-class urban beaches.
Associate the project’s brand with an iconic amenity recognized globally.

Faster sales and higher value per m²

Cases like Tilal Al Ghaf show entire phases sold out in a matter of days and strong price increases for lagoon-front units.
Projects in MBR City, such as District One and Riviera, have experienced very high international demand and record-breaking sales, thanks to the lagoon serving as the central amenity.

Sustainability and ESG compliance

Optimized use of water and energy compared to amenities such as golf courses or large parks.
Lower chemical footprint and remote, real-time monitoring of water quality.

Crystal Lagoons® technology has removed the word “impossible” from the vocabulary of developers in arid zones. It’s no longer just about building homes in the desert; it’s about building unparalleled lifestyles. By combining unprecedented aesthetic beauty with rigorous, proven sustainability, crystalline lagoons become the master key to unlocking the potential of the most challenging land on the planet, turning sand into real estate gold.

Original content

12-12-2025

Crystal Lagoons® Project in Spain Wins European Property Awards for the Fifth Consecutive Year

Santa Rosalía Lake and Life Resort, whose centerpiece is a vast crystalline lagoon, is consolidating its position as the “Best Resort in Spain” and rising to the top in Europe for the fifth year in a row.

The Santa Rosalía Lake and Life Resort project, on Murcia’s Costa Cálida, has become a benchmark for developers seeking to combine innovation, cutting-edge architecture, and high-impact amenities. The complex, anchored by a lagoon powered by Crystal Lagoons® technology, has just received new recognition at the European Property Awards in the categories of Best Resort in Spain and Best Mixed-Use Architecture in Spain.

However, the most significant milestone came after this initial victory. By winning in Spain, the project automatically advanced to the European finals, where it was recently announced as the winner of Best Mixed-Use Architecture across all of Europe.

In the latest edition of the prestigious European Property Awards, one of the most renowned competitions in the industry, which this year attracted more than 3,000 participants, the development located in the Region of Murcia not only swept the national level but also confirmed its leadership on a continental scale.

This recognition is not an isolated event. For five consecutive years, Santa Rosalía has been honored at these awards, consistently validating a real estate business model that integrates the revolutionary technology of Crystal Lagoons® as its centerpiece. The awards ceremony will take place on January 16 at the iconic Savoy Hotel in London, a stage where Europe’s real estate excellence is celebrated.

Santa Rosalía: An Oasis Redefining the Resort Concept

What makes Santa Rosalía stand out from thousands of competitors year after year? The answer lies in its bold value proposition: bringing beach life to the heart of the Costa Cálida.

The complex is a real estate development located in Torre Pacheco, Murcia, just minutes from the Mediterranean Sea and the Mar Menor. It is the largest project of Crystal Lagoons in Europe, featuring a crystalline lagoon of approximately 4 acres surrounded by white sand beaches, green areas, and more than 2,000 high-standard apartments, bungalows, and villas.

This lagoon is not just a landscape feature; it is a functional and sustainable amenity that offers:

A large-scale crystalline lagoon suitable for swimming and water sports
More than 8,000 m² of beaches with white sand and palm trees
Inner islands, a beach club, sports areas, and dining spaces
A mixed-use masterplan that integrates housing, leisure, and services

The development’s architecture, now recognized as the best in Europe, blends organically with this body of water, ensuring that both residential units and commercial areas enjoy views of and proximity to this man-made paradise.

Likewise, international media and industry players have described the project as the “Caribbean in the Mediterranean,” highlighting its exclusive character, sustainable approach, and strong appeal for both local and international buyers.

European Property Awards: Why This Recognition Matters to Developers

The European Property Awards, part of the International Property Awards, are one of the most prestigious award programs in the global real estate sector. They evaluate projects in Europe based on criteria such as:

Architectural and urban design
Construction quality and functionality
Innovation and amenity offering
Sustainability, social impact, and commercial value

In this context, Santa Rosalía has been recognized as:

Best Resort in Spain

Best Mixed-Use Architecture in Spain

And subsequently, Best Mixed-Use Architecture in Europe

Represents a resounding validation of the development model that places Crystal Lagoons® amenities at the heart of the project.

For investors and developers, this is a highly relevant reputational KPI: the combination of award-winning architecture, distinctive amenities, and proven sustainability enhances the project’s brand value and strengthens its long-term commercial appeal.

The “Crystal Lagoons Effect”: The Key to Real Estate Success

For real estate developers, the case of Santa Rosalía is empirical proof of the return on investment and prestige generated by incorporating a crystalline lagoon.

The European Property Awards recognize not only aesthetics, but also innovation, sustainability, and the quality of the environment created. In the case of Santa Rosalía, the lagoon is not just an aesthetic feature:

It structures the mixed-use architecture, organizing housing, leisure, sports, and services around the water
It creates an ideal setting for activities such as swimming, paddleboarding, kayaking, and other water sports in a safe environment
It increases the value per square meter, both residential and commercial, by transforming an inland plot into a true waterfront location

Whether in an exclusive resort or in a development community-open , the ability of Crystal Lagoons to create an authentic beach life in the city or in inland areas is unique and remains the most powerful amenity in today’s real estate market.

In an increasingly competitive market, the new awards for Santa Rosalía send a clear message: Crystal Lagoons’ amenities not only transform the landscape, but also redefine the standard of excellence for the real estate and amenities projects of the future.

28-11-2025