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Real estate projects have traditionally sought to be located near the ocean, a lake, or a river due to the added value that a body of water provides—an increasingly scarce resource. In response to this limitation, developers worldwide are increasingly incorporating lagoons with Crystal Lagoons® technology, creating a new waterfront.

In fact, these crystalline lagoons have transformed the real estate paradigm of “location, location, location,” becoming the World’s Top Amenity. They boost the value of real estate projects and redefine what it means to own waterfront property. This innovation allows developers to raise sales prices, increase the value per square meter, and enhance project density.

The success of Crystal Lagoons worldwide is due to its crystalline lagoons perfectly recreating a piece of the Caribbean, allowing homes near them to cost less than those on a real beach. In fact, the developments of the multinational innovation company have consolidated as a commercial phenomenon, and every year, they stand out in different real estate rankings among the best-selling projects, confirming that lagoons are a driver of sales across the board.

Lagoons allow developers to sell lots to home builders at premium prices. Home builders, in turn, can charge more for the houses. Additionally, houses near lagoons sell faster than those in new neighborhoods without one.

The crystalline lagoons increase the value of the surrounding land by transforming an inland area into a resort-like space. These large bodies of water allow for creating a beach-style living experience anywhere, letting people live in a home as if they were on vacation every day.

A similar situation is happening with Public Access Lagoons® complexes, also known as PAL® developments, which are changing the lives of millions of people in cities. These projects, accessible to all through ticketed entry, have the unique appeal of bringing idyllic beach life just steps away from homes in the middle of the city while also offering event spaces with unparalleled scenic beauty, thanks to its large turquoise crystalline lagoon surrounded by white sandy beaches, which are illuminated at night, creating a magical ambiance. The infrastructure includes terraces, amphitheaters, domes, esplanades, commercial areas, and entertainment spaces.

Crystalline lagoons have become a key element in real estate and PAL® projects. Not only because they conquer homebuyers by bringing beach life and water sports, but also because they have become a social meeting point for people.

The sustainability of Crystal Lagoons® technology is also a relevant element, since these bodies of water need fewer chemicals than regular pools and 2% of the energy required for pool-filtration systems. In addition, the lagoons are filled once, consumes 40% less water than a green space of a similar surface area, 33 times less water than an 18-hole golf course and need water only to compensate the evaporation.

Once again, the projects of Crystal Lagoons in the United States have been ranked among the country’s best-selling residential developments, as compiled by RCLCO, one of the leading real estate advisory firms. This time, the developments included in the study are Sunterra, in Texas, and Mirada, in Florida, both anchored by large crystalline lagoons developed by the multinational water innovation company.

The presence of projects featuring this amenity in every edition of the ranking confirms that these large water bodies have become the leading sales attraction.

In fact, a clear example of this is Sunterra. Although the lagoon in this project has not yet been built, the amenity serves as a commercial driver, generating high sales rates, with a 16% increase compared to 2023. This placed it in 4th position nationally in the ranking, repeating the positive sales results recorded in previous reports.

Meanwhile, the Mirada complex in Florida, which features the largest crystalline lagoon in the United States, also made the ranking securing the 10th position. Its 6 hectares of turquoise waters and white sandy beaches are a key purchase driver.

The national rankings conducted by RCLCO have consistently demonstrated over the years how crystalline lagoons increase project value and sales prices like no other amenity, creating an advantage that reduces competition from nearby real estate developments.

This highlights how the Crystal Lagoons concept, patented worldwide, has shifted the real estate paradigm of “location, location, location,” becoming the World’s Top Amenity™ and how these tropical lagoons add significant value to residential projects.

The United States is the main global market for Crystal Lagoons, with more than 275 projects in different development and negotiation stages. The multinational has projects in states such as Texas, Florida, California, North and South Carolina, Georgia, and Alabama.

RCLCO

The Crystal Lagoons project in the US, Evermore Orlando Resort, has been making headlines since its opening. It has received a second award in less than a month: the prestigious USA Today 10Best Reader’s Choice 2025. This recognition positions the resort as one of the most highly valued destinations and developments by readers of USA Today, solidifying its status as a benchmark for tourism and entertainment experiences.

Located in Orlando, the most-visited tourist destination in the United States, Evermore Orlando Resort represents a new era in recreation and tourism. With a stunning 8-acre crystalline lagoon as its centerpiece, it combines cutting-edge technology with sustainable design to deliver a unique experience that attracts visitors from around the globe.

The strategic location of the Evermore Orlando Resort steps away from the famous Disney World and Universal Studios theme parks, and the huge turquoise body of water has contributed to its allure and to the attention it has captured in public. In fact, the introduction of the amenity with Crystal Lagoons® technology resolves the issue of the lack of beaches in Orlando, a destination known for its vast entertainment offerings but lacking the idyllic beach life.

Another striking aspect of Evermore Orlando Resort is the presence of the first Conrad hotel in the city, a luxury brand of the Hilton chain. With over 10,000 rooms surrounding the crystalline lagoon, the complex marks a turning point in the tourism industry, redefining hospitality standards in Orlando. 

In addition, this complex offers a variety of accommodation options, including houses, villas, and apartments, offering visitors an exclusive and sophisticated experience. Additionally, the project features an 18-hole golf course designed by the legendary Jack Nicklaus, one of the greatest golfers in history.

“The success of Evermore Orlando Resort reaffirms the commitment of Crystal Lagoons to revolutionize the tourism industry through sustainable and innovative solutions. This recognition positions the project as an industry benchmark and a must-see attraction in the heart of Florida,” explains Ivan Manzur, Senior Vice President of Sales for Crystal Lagoons US Corp.

Mexico has consolidated its position as a strategic market for Crystal Lagoons, thanks to its dynamic economy, warm and dry climate, and tourism appeal, which creates a growing demand for high-quality bodies of water for recreational activities. This country has become one of the most relevant markets for the multinational in Latin America, further establishing its presence in key cities.

The monumental crystalline lagoons have revolutionized the lifestyle in iconic destinations such as Cancun, Mazatlán, Cabo San Lucas, Toluca, Veracruz, Monterrey, and Punta Mita. These turquoise bodies of water have transformed urban environments, increased property values, and made the idyllic beach lifestyle a reality, positioning themselves as the best amenity in these regions with a significant transformative impact.

Crystal Lagoons has developed trend-setting projects under the Public Access Lagoons® model, also known as PAL® developments, and real estate projects. Some of the most notable include AVA Resort Cancún, Diamante Cabo San Lucas, and Bluú Habitat Lagoons in Mazatlán. The crystalline lagoon is a landmark in one of Mexico’s fastest-growing tourism and residential destinations.

AVA Resort Cancún, inaugurated in 2024, is the largest resort in the city and a new vacation benchmark in the Yucatán Peninsula. Located just ten minutes from Cancun’s airport, this luxurious complex features a monumental 2.8-acre crystalline lagoon with Crystal Lagoons® technology, surrounded by white sandy beaches. This artificial lagoon offers unique experiences, such as floating cabanas and a wide range of aquatic activities in an exclusive setting, establishing it as a luxury all-inclusive destination.

Also, in Cancun, the Le Parc project is progressing rapidly. This development, located 7.5 kilometers from the beach, includes a crystalline lagoon that creates a third coastline, allowing for a year-round tropical lifestyle. With 960 apartments in total, the launch of Le Parc set a historic sales record, marking a milestone in the region.

In Punta Mita, the Kirah project continues to take shape, offering an integrated mix that includes lots, condominiums, apartments, a beach club, a water club, exclusive lagoons for children, a lagoon wellness center, and restaurants. 

“Mexican developers have found that Crystal Lagoons® technology accelerates the sales velocity and increases the value per square meter compared to similar projects in the same areas. On the other hand, these crystalline bodies of water improve people’s quality of life,” highlights Francisco Matte, Regional Director of Crystal Lagoons for Latin America and the Caribbean.

The signing of a new Master Agreement with Ecipsa Group, Argentina’s leading residential developer, to develop 10 new projects in Brazil reflects the powerful expansion of Crystal Lagoons in Latin America’s largest economy and one of the world’s top ten. With this agreement, the multinational water innovation company now has 55 projects at various stages of development and negotiation in the country.

These developments will transform Brazilian cities, bringing the idyllic beach lifestyle with monumental crystalline lagoons surrounded by white sandy beaches suitable for swimming and water sports. The projects will allow residents and visitors to enjoy the tropical lifestyle year-round, redefining the nautical experience and providing a safe, natural environment for various activities such as swimming, sailing, paddle surfing, and kayaking.

This Master Agreement is the second Crystal Lagoons to sign with Ecipsa in Brazil, following the success of the first agreement focused on developing real estate, hybrid, and Public Access Lagoons®, also known as PAL® development, projects in the state of São Paulo, the country’s most important region, whose capital is the fourth-largest city in the world.

Brazil, one of Crystal Lagoons strategic markets in Latin America, has witnessed sustained growth in alliance with leading local developers. Among the most emblematic projects are “Brasil Beach Cuiabá Home & Resort,” in Mato Grosso, where the country’s first crystalline lagoon is located, and the luxurious second-home complex “Ponta da Figueira,” developed in collaboration with Melnick-Even, one of Brazil’s most prominent real estate developers.

PAL® complexes stand out for their versatility and are ideal settings for significant events such as concerts, fairs, exhibitions, and weddings. They offer unparalleled scenic beauty thanks to their monumental crystalline lagoons with turquoise waters, illuminated at night to create a magical atmosphere. The projects can also incorporate Eco-Heated Lagoons technology, which allows lagoons to be heated without energy so they can be used year-round, even at night.

Crystal Lagoons drives the transformation of the entertainment industry with its Public Access Lagoons® model, also known as PAL® developments, which once again took center stage at IAAPA Water Park Week, the premier global entertainment industry fair. Organized by the International Association of Amusement Parks and Attractions (IAAPA), this event brought together over 1,000 exhibitors from 100 countries, including real estate developers, resort operators, theme and water park managers, architects, and other industry leaders, all eager to explore the most innovative trends, highlighting the incorporation of crystalline lagoons and water parks into hotels, resorts, and residential spaces.

The multinational was invited to showcase the impact of its revolutionary PAL® model, which redefines entertainment destinations by bringing an idyllic beach lifestyle steps away from homes in the middle of the city. These developments, accessible to all through ticketed entry, also provide ideal spaces for large-scale events with unparalleled scenic beauty, such as concerts, exhibitions, and weddings. They are surrounded by a monumental turquoise-water crystalline lagoon, white sandy beaches, and leisure-oriented infrastructure that lights up at night, creating a magical and unique atmosphere.

A standout example is Evermore Orlando Resort, just steps from Disney World and Universal Studios, which received the Best of Meetings Today Awards 2024. This accolade, highlighting the best global destinations for events and tourism, recognized Evermore’s ability to transform Orlando’s entertainment offerings, solidifying its status as an industry icon. Additionally, it served as the venue for IAAPA’s annual directors’ dinner, underscoring its significance within the sector.

“Participation in IAAPA Expo reaffirms the value of PAL® complexes, which not only bring the beach experience anywhere but also enhance the profitability of amusement parks, malls, and other destinations by attracting thousands of visitors with cultural, entertainment, and service activities,” said Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

Beyond its impact on the entertainment industry, PAL® projects are recognized for their eco-friendly approach. An average one-hectare lagoon consumes 40% less water than a park or green area of the same size, 33 times less water than an 18-hole golf course, and can use any type of water. Crystal Lagoons® amenities consume only 2% of the energy required by conventional pool filtration systems and use up to 100 times less chemicals than a traditional swimming pool.

Crystal Lagoons continues to push the boundaries of innovation by developing new high-impact technologies. The company opened a new area of innovation focused on enabling sustainable cooling for data centers while climate-controlling monumental crystalline lagoons. These lagoons will feature conventional beach zones and heated areas, reaching temperatures of up to 35°C, ensuring their use year-round, even on the coldest nights.