Today’s travelers don’t just seek accommodations — they seek extraordinary experiences. This shift in consumer behavior has forced the hospitality industry to reinvent itself, and one of the most game-changing innovations leading that transformation is the development of turquoise lagoons by Crystal Lagoons. This patented technology enables the creation of unlimited-sized bodies of turquoise water, delivering a Caribbean-style beach life in any location — even miles from the coast.
A competitive edge in a crowded market
In an industry where differentiation is key, offering a crystalline lagoon has become a powerful competitive advantage. Beyond their visual impact, Crystal Lagoons® amenities provide a safe, clean, and breathtaking environment where guests can swim, paddleboard, or simply unwind — all within the resort.
This added value translates directly into stronger performance metrics:
- Waterfront resorts report up to a 200% increase in Average Daily Rate (ADR).
- Occupancy rates rise by more than 70%, particularly in non-beachfront or off-season destinations.
Real-world success stories
- AVA Resort Cancun, Mexico
This luxury all-inclusive resort features a 2.89-acre (1.17-hectare) crystalline lagoon at its heart, offering guests an exclusive aquatic amenity in a controlled and relaxing environment. The lagoon is not just a visual centerpiece — it’s a driver of value, experience, and guest satisfaction.
- Evermore Orlando Resort, USA
Located next to Walt Disney World, Evermore includes a Crystal Lagoons® amenity spanning over three hectares. It has quickly become one of the most innovative hospitality developments in the U.S., redefining what an inland resort can offer.
- Treasure Bay Bintan, Indonesia
This tropical resort incorporates a massive 6.3-hectare lagoon that attracts regional tourism and elevates the property’s appeal far beyond traditional expectations.
Benefits beyond the surface
Crystal Lagoons® technology not only enhances aesthetics but also delivers a sustainable and efficient solution. Their patented technology uses:
- Up to 33 times less water than a golf course
- Just 2% of the water consumption per square meter of a traditional swimming pool
- A low-energy filtration system reduces operational costs
For mixed-use projects (hospitality + residential), properties bordering the lagoon can increase in value by up to 70%, unlocking additional revenue streams and boosting overall project profitability.
Longer stays and higher guest spending
Resorts with lagoons see longer guest stays and increased on-site spending. By offering safe, accessible water activities, relaxing beachfront-like areas, and an exclusive atmosphere, these properties keep guests fully engaged within the resort — enhancing per-guest profitability and guest loyalty.
The future of hospitality
Crystal Lagoons is reshaping hospitality as we know it. By turning inland or urban developments into world-class water destinations, this technology offers a compelling solution for hotels looking to stand out in a competitive market.
It’s more than a trend — turquoise lagoons represent the future of tourism and hospitality, where experience, sustainability, and profitability meet in the most captivating way.
