Our global expansion continues as we transform the amenities and entertainment industries with our patented, eco-friendly technology.
The amenities and entertainment industry faces constant challenges: rising costs, environmental concerns, and the need for attractions that ensure long-term profitability. At Crystal Lagoons, we provide the solution. Our technology delivers sustainable, low-cost, and high-value amenities that turn communities into world-class destinations.
Renowned for creating the world’s top turquoise lagoons, we are now bringing our technology to Alabama in partnership with an Alabama Developer, under our Public Access Lagoons® business model. This agreement reinforces our leadership in sustainable, profitable, and low-cost amenities that redefine urban and tourism developments.
This new PAL® project will be in Leeds, Alabama, adjacent to the Shops of Grand River, and will serve as a centerpiece for one of the most unique mixed-use entertainment destinations in the southeastern United States.
The Grand River Sports Park: A World-Class Entertainment Destination
The upcoming crystalline lagoon powered by Crystal Lagoons® technology will be the centerpiece of the Grand River Sports Park, a 1,000-acre master-planned destination. Located minutes from downtown Birmingham along the I-20 growth corridor, this project will combine retail, sports, and entertainment in one iconic location.
Highlights include:
- A turquoise lagoon powered by Crystal Lagoons® technology as its centerpiece: ideal for families to enjoy a beach lifestyle.
- The Shops of Grand River: Premier outlet shopping just steps from the lagoon.
- A Signature Sports Park: Situated on 275 acres, hosting soccer, lacrosse, football, baseball, softball, and track events, drawing athletes nationwide.
- Surrounding attractions: Barber Motorsports Park & Museum, Porsche Track Experience, Bass Pro Shops, and Buc-ee’s.
This combination will position Leeds as a national destination, blending sports, shopping, and leisure anchored by Crystal Lagoons.
A Proven Global Impact
Crystal Lagoons is transforming communities worldwide:
- Over 1,000 projects in development and negotiation across 60+ countries.
- Boosts real estate values and accelerates sales in projects across the world.
- Recognized globally for innovation and sustainability in water technology.
Key Benefits of Crystal Lagoons® Technology
- Sustainability at Its Core
- Uses 100x fewer chemicals than a conventional pool.
- Requires only 2% of the energy of traditional filtration systems.
- Designed for minimal water consumption, operating with a closed, efficient cycle.
2. Low-Cost and Profitable Model
- Affordable to build and maintain compared to traditional amenities.
- Proven to accelerate real estate sales.
- Drives recurring revenue through ticketed access, events, and surrounding businesses.
Benefit of Public Access Lagoons®
- Offers the beach lifestyle anywhere, even far from the coast.
- Provide an unparalleled setting for year-round activities.
- Attracts families, tourists, and athletes, making it a magnet for economic growth.
- Provides a long-term investment alternative with returns never seen in other industries.
- Generate high social impact, reactivating urban infrastructure and generating employment.
With each project, we demonstrate that entertainment and sustainability can coexist, offering eco-friendly solutions that drive economic success.
