Crystal Lagoons®: A Sustainable Amenity for the increasing challenge of golf courses06/07/2021
Looking after water resources is imperative, but has become an increasing challenge for golf courses, And has become another issue in addition to other complexities these sports businesses are facing as they lose appeal across different sectors of the public.
This adverse context has led numerous real estate developers and sports clubs worldwide to actively assess Crystal Lagoons® and its white-sand beaches, as a more comprehensive and ecological recreational option.
The drop in memberships, high maintenance costs and large expanses of unused land, demanding massive water consumption, are financially impacting clubs globally, forcing them to innovate by diversifying and focusing more on families and minors, a segment that currently makes up for only 11% of all golfers worldwide.
In the light of this complex situation, Crystal Lagoons offers an entertainment hub that requires a low initial investment and intensive foot traffic, which would allow to either convert or boost golf courses with attractions that increase the flow of public and commercial results.
A success story can be found in the Diamante Cabo San Lucas resort in Mexico, despite offering world-class golf courses, initially faced challenging sales numbers. By incorporating a monumental 9-acre turquoise lagoon, it opened up to new segments to become a high level tourist resort, enjoying dynamic sales figures.
Crystal Lagoons business model, known as PAL™ projects, accessed through ticketed-entry, consists of an amenity that uses almost 30 times less water than a golf course and only 2% of the energy required for conventional pool filtration systems. Additionally, its evaporation control technology ensures water consumption is reduced.
Moreover, PAL™ are a magnet for business, attracting various sources of income, derived from rentals, events, sponsorships, retail, services, hotels and food and beverages.
The Diamante Cabo San Lucas resort in Mexico, despite offering world-class golf courses, initially faced challenging sales numbers. By incorporating a monumental 9-acre turquoise lagoon, it opened up to new segments to become a high level tourist resort, enjoying dynamic sales figures.
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