Crystal Lagoons® Revolutionizes Beach Life in Florida

28/04/2020

With one operational lagoon and three soon to be inaugurated, Crystal Lagoons® is positively changing coastal living in the state of Florida. Having brought the best of the coastline to some of the most rapidly growing and sought after inland areas, the firm is showcasing crystalline blue waters that span in size from 5 acres to over 15 acres. With each surrounded by shores of resort-style activities, swim-up bars, palm trees and white sand beaches, the Miami-based multinational is creating the perfect place to call home.

Known as Epperson, Mirada, Southshore Bay, and Brightwater, these residential developments boast an elevated lifestyle found only in select spots throughout the world. All anchored by crystalline lagoons, powered by the firm’s pioneering sustainable technology allowing the use of limited water and energy resources.

Crystal Lagoons amenities use 100 times less chemical products and consumes only 2% of the energy needed by conventional filtration systems, while fully complying with the most stringent water quality standards. They additionally capture rainwater so that required make-up in some locations can be zero and it should be noted that the lagoons can be filled with almost any type of water including brackish water and salt water, using potable water is not a requirement.

SOUTHSHORE BAY

Southshore Bay, a new gated community developed together with Metro Places which includes a separate section for Inspired Active Adult living. Located in Hillsborough County, it takes the best of the Florida coastline and brings it inland to the heart of this community. With acres of crystal clear blue water residents can swim, kayak, paddle–board, relax or simply enjoy the breathtaking view.

BRIGHTWATER

Already hugely popular throughout the world, Metro Lagoons and Crystal Lagoons united to include a 5-acre lagoon at Brightwater which will allow homeowners to have an opportunity to live beach life steps away from their front door.

MIRADA

The 15-acre Crystal Lagoons amenity at Mirada provides the perfect centerpiece in this community with plans for 5000 homes. Mirada delivers a unique, beach life in a growing, convenient location in the Tampa Bay area. With the pristine lagoon, this iconic, transformative amenity complements the overall 21^st century interconnected lifestyle that Mirada will offer.

EPPERSON

Epperson saw a 21% sales increase during the preconstruction period, over a seven-month time frame, compared with 1% to 5% increases at competitor communities, according to Builder Magazine.

The impressive 8-acre crystalline lagoon has been a tremendous draw and homes have been registered to sell at a 9% to 10% premium comparable homes in the Tampa area, a phenomenon which many developers have come to know as the “lagoon effect”.

Originally intended to be exclusively for residents, due to demand, the amenity converted to the firm’s business model Public Access Lagoons™, known as PAL™.

Corporate news

Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. Sunterra, Mirada, Windsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communities. Florida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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Crystal Lagoons: A Trend Taking Over the Hospitality Industry

02-04-2024

Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

New Beach Club at Crystal Lagoons’ First PAL™ Development in Asia

28-03-2024

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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