Crystal Lagoons is generating disruptive innovation in the global retail market. In Latin America, it is driving a new project that will revolutionize the shopping and entertainment experience in Colombia, redefining the concept of retail destinations: Kristal Malls, the largest shopping and entertainment center in the Colombian Caribbean, and the country’s first Shopping Resort. Located in Azul de Arenas, Cartagena de Indias, the project stands out for its monumental 7,4-acre crystalline lagoon suitable for swimming and water sports with Crystal Lagoons® technology. Developed under the Public Access Lagoons® model, also known as PAL® developments, the Lagoon will be accessible to all through ticketed entry.
The 296-acre development will be the next milestone in Colombia’s commercial landscape, with 110,000 m² of leasable area, highlighting its design and sustainable urbanism. In addition to the crystalline lagoon, Kristal Malls will integrate a wide variety of shops, including national and international luxury brands, a cinema, an amusement park for all ages, a 150-room hotel, offices, apartments, health centers, and a diverse range of restaurants, among other spaces.
“Shopping centers today must reinvent themselves and introduce new functional and experiential offerings to the public. PAL™ projects answer this need, as they offer an idyllic beach life and bring together restaurants, event centers, culture, shows, and activities, enhancing public attraction. An example of this is Ary Laguna, one of the largest shopping centers in Pakistan, and the advanced conversations with major US retailer chains,” explains Francisco Matte, Regional Director for Latin America and the Caribbean of Crystal Lagoons.
Kristal Malls is part of one of the most significant agreements signed by Crystal Lagoons in Latin America, in association with AED Constructores, one of the leading real estate firms in the country. The mega-contract includes 13 projects with crystalline lagoons that will enhance another tourist icon, such as the “Eje Cafetero,” in addition to the Colombian Caribbean.
“The fact that one of Colombia’s leading developers, such as AED, partners with Crystal Lagoons to build numerous projects, including the largest shopping center in the Colombian Caribbean, shows how our concept and technology are a success in Colombia,” adds Matte.