With its Public Access Lagoons™ model, also known as PAL™ projects, Crystal Lagoons was a highlight at the world’s most important entertainment industry event, the IAAPA Expo, held in Orlando, USA.
In fact, the booth where the multinational showcased its revolutionary public access developments was selected by the event organizers with the IAAPA Brass Ring Best Exhibit Award, considered one of the industry’s most prestigious honors. The evaluation, with more than 100 applicants, was based on the booth design, branding, product, and overall appeal.
Crystal Lagoons presented the new standard being set by its PAL™ projects as a meeting point and urban entertainment and entertainment industry, which is growing annually and generates more than US$ 360,000 billion.
“The presence at IAAPA Expo confirms the entertainment value of PAL™ complexes, bringing idyllic beach life to any place in the world with hundreds of entertainment activities, culture, and services. These developments attract a massive number of visitors and increase the profitability of entertainment parks, theme parks, aquatic parks, aquariums, zoos, malls, etc., generating an entertainment hub,” explains Ivan Manzur, Senior Vice President of Sales for Crystal Lagoons US Corp.
Near 40,000 executives, developers and operators of theme parks, amusement parks, water parks, family entertainment centers, zoos, aquariums, and other projects from around the world attended this entertainment summit. The event is organized by the International Association of Amusement Parks and Attractions (IAAPA), a corporation with over 100 years of existence and nearly 7,000 members from more than 100 countries.
With more than 800 PAL™ projects in different stages of development and negotiation around the world, the centerpiece of these complexes is their monumental crystalline lagoons and white sandy beaches, which can be accessed via ticketed entry. They are suitable for swimming and water sports, giving life to countless activities, including inflatable parks, trade shows, beach parties, concerts, flow boarding, yoga boards, water slides, cliff jumps, mapping shows, water light shows, and outdoor cinema, among many others.
In line with the environmental concerns of the entertainment industry, PAL™ projects are eco-friendly. An average one-hectare lagoon consumes 40% less water than a park or green area of the same size, 33 times less water than an 18-hole golf course, and can use any type of water. Crystal Lagoons® amenities consume only 2% of the energy required by conventional pool filtration systems and use up to 100 times less chemicals than a traditional swimming pool.
In addition, these developments allow a reduction of more than 40% in the carbon footprint (14 million tons of CO2 per year) of the tourism and transport industries by decreasing travel to coastal destinations by around 50%, a fact recognized by various international awards such as the Green Apple Award and Champion of Champions Awards.