This Is Not Artificial Intelligence, This Is Crystal Lagoons

• A water attraction can go from being just another amenity to becoming the hotel’s signature feature. The key is choosing a solution designed to operate efficiently, stand out, and grow.

In hospitality, a water attraction can be much more than just a recreational space. When chosen well, it can become the signature feature of the resort, enhance the guest experience, and provide a clear reason to choose one property over another. The industry recognizes that distinctive amenities play an important role in differentiation, guest satisfaction, and the ability to attract visitors.

That’s why, when evaluating water attractions for hotels, the question shouldn’t be limited to how much they cost or how many square feet they occupy. The real challenge is finding a solution that works from a design, day-to-day operations, and commercial positioning standpoint. This is where Crystal Lagoons® technology truly stands out.

Six Key Factors When Choosing Water Attractions for Hotels

1. Make the Attraction Part of the Resort Concept

The best hotel water park design doesn’t start by choosing equipment from a catalog. It starts by understanding the experience the hotel wants to create.

Is it a family resort? Is it focused on luxury? Wellness? Longer stays? A beach experience far from the coast?

Signature water attractions create more value when they are integrated from the outset into the master plan, architecture, landscaping, restaurants, and guest rooms.

A good example is AVA Resort Cancún, in Mexico. Its 2.9-acre lagoon powered by Crystal Lagoons® technology sits at the heart of a 1,622-room resort and allows guests to swim, sail, kayak, and paddleboard. The hotel itself presents AVA Bay as one of the central elements of the guest experience.

2. Look at Operations, Not Just Visual Impact

A water attraction may look spectacular in a rendering but later become difficult and costly to operate.

Before choosing among water entertainment providers, it’s important to evaluate energy consumption, water treatment, chemical use, maintenance, staffing requirements, and monitoring systems.

For example, Crystal Lagoons® technology allows its lagoons to use up to 50 times less energy and 100 times fewer chemicals than a traditional swimming pool. They operate in a closed-loop system and only require replacing the water lost mainly through evaporation.

3. Require Water Quality Control and Continuous Monitoring

In water attractions for hotel developments, safety and operations go hand in hand.

The provider should clearly explain how water quality is controlled, which processes are automated, how deviations are detected, and how the system adapts to local regulations.

The crystalline lagoons feature sensors, dosing systems, and telemetry monitoring connected to the Crystal Lagoons Control Center, which remotely supervises water quality parameters and hydraulic systems.

4. Look for an Experience That Generates Activities

A large body of water should be actively enjoyed.

Swimming, kayaking, paddleboarding, boating, aquatic circuits, beaches, cabanas, events, and food and beverage offerings allow the amenity to serve different purposes throughout the day and appeal to different guest profiles.

At Hyatt Regency Hill Country in Texas, the 2.2-acre lagoon includes beaches, private cabanas, water sports, and a new food and beverage offering.

5. Measure How Much It Truly Differentiates the Hotel

Water features for hotels can add to the entertainment value. A signature attraction should do more: it should make the property instantly recognizable.

Evermore Orlando Resort, for example, built part of its concept around an 8-acre crystalline lagoon, integrated into a US$1.5 billion development that includes vacation homes and a 433-room Conrad hotel.

The distinction matters. It’s not just about adding another amenity, but about creating a defining image that becomes directly associated with the destination.

6. Choose a Solution That Can Grow with the Business

A resort evolves. So do its guests and its opportunities to generate new revenue. That’s why a strong water attraction should allow the property to add new experiences, dining options, events, and sports, or adapt to future phases of the development.

The Public Access Lagoons® model, also known as the PAL® model, takes this approach even further by transforming the lagoon into a destination open to outside visitors as well, generating revenue through admission fees, activities, food and beverage, and events. This makes it possible to expand the development’s audience and create new revenue streams around the water.

Treasure Bay Bintan, in Indonesia, is a good example: its lagoon became the centerpiece of a concept that combines hotels, glamping, water sports, and paid access, extending the project’s appeal far beyond its hotel guests.

From Amenity to Destination

When evaluating water attractions for hotels, the deciding question should be simple: does this investment merely add another activity, or does it change the way guests perceive the resort?

Crystalline lagoons make it possible to bring a beach experience to hospitality projects in a wide range of settings and turn water into a focal point for gathering, recreation, and differentiation.

For hotel developers, that’s the opportunity: to create an amenity that isn’t just an addition to the project, but one of the main reasons to visit it.

Original content

• Projects by the multinational innovation company once again ranked among the 50 best-selling master-planned communities in the United States, according to RCLCO. The result confirms a trend that repeats year after year: developments anchored by crystalline lagoons stand out for their ability to accelerate sales and increase the appeal of real estate projects.

The Sunterra project in Texas and Mirada in Florida, both anchored by a lagoon powered by Crystal Lagoons® technology, were once again recognized among the 50 best-selling master-planned communities in the United States, according to the 2026 midyear edition of the prestigious ranking prepared by RCLCO Real Estate Advisors, one of the country’s most influential real estate consulting firms. In this edition, Sunterra ranked No. 10, while Mirada placed No. 50.

Beyond this year’s rankings, the more relevant point is this: Crystal Lagoons projects appear consistently in the rankings, reflecting the impact that crystalline lagoons have on sales velocity, property appreciation, and the differentiation of residential developments.

From real estate rankings to a sustained trend

In 2025, Sunterra ranked No. 5 nationwide with 1,024 homes sold, Mirada reached No. 14 with 650 sales, and Lago Mar placed No. 47 with 380.

The story goes back even further. Epperson, Lago Mar, Balmoral, Sierra Vista, Windsong Ranch, Mirada and Sunterra, among others, have appeared in different editions of the RCLCO rankings.

In 2023, for example, five projects associated with Crystal Lagoons ranked among the country’s 50 best-selling communities: Sunterra, Sierra Vista, and Windsong Ranch in Texas, along with Mirada and Epperson in Florida.

Epperson reached No. 27 in RCLCO’s 2021 midyear ranking with 342 sales; Sierra Vista ranked No. 20 that same year, while Balmoral placed No. 12 and Lago Mar No. 36.

For developers, there is one signal that is hard to ignore: crystalline lagoons work as a sales driver across different types of projects.

Sunterra and Mirada: beach life as a reason to buy

Sunterra, developed in Katy by Land Tejas and Starwood Land, is centered around a 4-acre lagoon powered by Crystal Lagoons® technology, surrounded by white-sand beaches. The community was already recording record sales before the amenity opened in 2025, showing how the promise of a beach lifestyle can become a compelling sales proposition even in the early stages of a development.

Mirada, developed by Metro Development Group, takes that concept to another scale. Its 14.9-acre lagoon is the largest of its kind in the United States and offers kayaking, paddleboarding, beaches, relaxation areas, and water activities.

What does a lagoon change in a real estate development?

• Accelerates sales velocity: Communities with crystalline lagoons achieve significantly faster sales rates than traditional developments in the same area.
• Increases value per square foot: Giving homes views of or direct access to white-sand beaches increases the final price buyers are willing to pay.
• Appeals to a broad range of buyers: From young couples looking for water sports to families seeking a relaxed waterfront setting.
• Creates a powerful brand identity: The development immediately stands out from local competition without having to compete primarily on price.

From “Location, Location, Location” to the World’s Top Amenity™

For decades, the real estate mantra was simple: “location, location, location.” Crystal Lagoons changed that logic by demonstrating that an extraordinary amenity can create a destination of its own and transform the perception of a location.

This is what is now known as the World’s Top Amenity™: lagoons with turquoise waters and white-sand beaches that bring the beach lifestyle to virtually any location.

According to RCLCO, even in a challenging market, buyers continue to value master-planned communities for their quality of life, depth of amenities, and ability to create attractive places to live.

Sunterra and Mirada once again demonstrate this. For a real estate developer, a crystalline lagoon is no longer just an amenity. It can become the element that defines, differentiates, and sells the entire project.

Sustainable technology designed for large-scale projects

The visual impact is matched by operational efficiency. Crystal Lagoons® amenities can use up to 33 times less water than an 18-hole golf course and 40% less water than a park of the same size.

They also require up to 100 times fewer chemicals than a traditional swimming pool and consume only 2% of the energy used by conventional swimming pool filtration systems.

Sunterra and Mirada once again reinforce a clear idea: when an amenity creates an experience that is difficult to replicate, location is no longer the only deciding factor. The development itself becomes the destination. And that is reflected in sales.

Original content

• Lago Mar evolved from a residential community into one of Texas’ most successful destinations. Its crystalline lagoon, developed under the Public Access Lagoons® model, attracts thousands of visitors each year and has boosted the project’s real estate performance.

Bringing the beach lifestyle to the heart of Texas sounded like a risky bet. However, in Texas City, developer Land Tejas set out to transform a piece of land into an extraordinary master-planned community, finding a formula capable of attracting both homebuyers and visitors.

This is the Lago Mar development, whose centerpiece is an 11.49-acre crystalline lagoon, recognized as the longest lagoon developed by Crystal Lagoons in the United States. Surrounded by white-sand beaches and a complete entertainment district, it created a beach and waterfront lifestyle where none existed before.

The development has become one of the most successful examples of how a crystalline lagoon can completely transform the perception and value of a real estate project.

The Public Access Lagoons® Model That Drove Its Success

One of the most innovative aspects of Lago Mar was its evolution from a traditional residential project into a mixed-use development under the Public Access Lagoons® model, also known as the PAL® model. Through the LagoonFest Texas concept, the lagoon opened to the public through paid admission, expanding the project’s reach far beyond its residents. The response was immediate.

From its earliest seasons, demand exceeded expectations, with tickets selling out up to a week in advance during peak periods. Today, the complex can welcome up to 4,000 visitors per day and has established itself as one of the state’s leading recreation destinations.

The results support that success. Annual attendance at LagoonFest grew from 43,000 visitors in 2020 to nearly 119,000 in 2023, generating revenue from ticket sales, food and beverage, activities, and special events.

In fact, the lagoon does more than sell homes; it generates its own operating revenue: more than US$6.8 million annually from PAL® model operations.

An Experience That Goes Far Beyond the Beach

In addition to white-sand beaches, Lago Mar offers:

• Paddleboarding, kayaking, and sailing. 
• Floating obstacle courses. 
• A swim-up bar and waterfront restaurants. 
• Corporate and social events. 
• Concerts and live entertainment. 
• Spaces designed for families and visitors of all ages. 

The New Vacation Spot for Houston Residents

For years, those looking for a beach experience had to travel long distances to reach the coast. Lago Mar changed that dynamic.

Its strategic location, connected to one of the region’s busiest corridors, brought a resort-style experience closer to millions of people. Today, it has become a favorite alternative for those looking to enjoy a vacation, water sports, and entertainment without leaving the Houston metropolitan area.

The combination of crystalline waters, beaches, dining, and recreational activities turned the development into a true hub for family relaxation, entertainment, and waterfront living.

The Impact on Real Estate Sales

For real estate developers, the most relevant figure lies in the project’s commercial performance.

Lago Mar has been included multiple times in RCLCO Real Estate Advisors’ Top 50 ranking of the best-selling master-planned communities in the United States. In 2025, it ranked No. 47 nationwide, recording 380 home sales and 10% growth compared with the previous year.

The community is planned to include more than 4,200 homes upon completion and has already surpassed 1,000 completed units.

Crystal Lagoons® Technology as a Driver of Value

Behind the success of Lago Mar is a technology that makes it possible to develop large bodies of crystalline water with efficient and sustainable operations. This innovation creates destinations capable of driving traffic, increasing real estate value, and opening new revenue streams through the PAL® model.

For the real estate industry, Lago Mar sends a clear message: when an amenity successfully combines tourism, hospitality, recreation, and quality of life, the impact is reflected both in the user experience and in commercial results.

Lago Mar not only transformed Texas. It also became a benchmark for how to build more attractive communities that are profitable and capable of remaining competitive over time.

Original content