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PAL™ Model of Crystal Lagoons Revolutionizes World’s Largest Entertainment Trade Show

With its Public Access Lagoons™ model, also known as PAL™ projects, Crystal Lagoons was a highlight at the world’s most important entertainment industry event, the IAAPA Expo, held in Orlando, USA.

In fact, the booth where the multinational showcased its revolutionary public access developments was selected by the event organizers with the IAAPA Brass Ring Best Exhibit Award, considered one of the industry’s most prestigious honors. The evaluation, with more than 100 applicants, was based on the booth design, branding, product, and overall appeal.

Crystal Lagoons presented the new standard being set by its PAL™ projects as a meeting point and urban entertainment and entertainment industry, which is growing annually and generates more than US$ 360,000 billion.

“The presence at IAAPA Expo confirms the entertainment value of PAL™ complexes, bringing idyllic beach life to any place in the world with hundreds of entertainment activities, culture, and services. These developments attract a massive number of visitors and increase the profitability of entertainment parks, theme parks, aquatic parks, aquariums, zoos, malls, etc., generating an entertainment hub,” explains Ivan Manzur, Senior Vice President of Sales for Crystal Lagoons US Corp.

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Near 40,000 executives, developers and operators of theme parks, amusement parks, water parks, family entertainment centers, zoos, aquariums, and other projects from around the world attended this entertainment summit. The event is organized by the International Association of Amusement Parks and Attractions (IAAPA), a corporation with over 100 years of existence and nearly 7,000 members from more than 100 countries.

With more than 800 PAL™ projects in different stages of development and negotiation around the world, the centerpiece of these complexes is their monumental crystalline lagoons and white sandy beaches, which can be accessed via ticketed entry. They are suitable for swimming and water sports, giving life to countless activities, including inflatable parks, trade shows, beach parties, concerts, flow boarding, yoga boards, water slides, cliff jumps, mapping shows, water light shows, and outdoor cinema, among many others.

In line with the environmental concerns of the entertainment industry, PAL™ projects are eco-friendly. An average one-hectare lagoon consumes 40% less water than a park or green area of the same size, 33 times less water than an 18-hole golf course, and can use any type of water. Crystal Lagoons® amenities consume only 2% of the energy required by conventional pool filtration systems and use up to 100 times less chemicals than a traditional swimming pool.

In addition, these developments allow a reduction of more than 40% in the carbon footprint (14 million tons of CO2 per year) of the tourism and transport industries by decreasing travel to coastal destinations by around 50%, a fact recognized by various international awards such as the Green Apple Award and Champion of Champions Awards.

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Crystal Lagoons consolidates success of Mar Adentro project in Bolivia

Crystal Lagoons® technology has been instrumental in the growth and consolidation of the Mar Adentro project in Bolivia. This residential complex, strategically located in the Urubó area of Santa Cruz de la Sierra, has been praised for its contribution to urban development and positive impact on the local economy.

Spanning 172 acres, Mar Adentro stands out as the most promising real estate project in the highland country thanks to its main attraction: a monumental crystalline lagoon of 8,6 acres. Situated in one of Bolivia’s most prosperous and tourist-friendly areas, the project is located in a region with steady economic growth, representing 30% of the national GDP and offering ample investment opportunities across various sectors.

The unprecedented success in sales and value appreciation recorded by Mar Adentro is a testament to the positive impact and transformative potential of Crystal Lagoons® technology in the Bolivian real estate market. The crystalline lagoon, defined as an “urban marvel” that offers an idyllic beach lifestyle with sustainability, has enabled the project to surpass average sales rates in the region, accelerating its commercialization and significantly setting it apart from the competition.

Mar Adentro offers various unique experiences and activities, including water sports such as Stand Up Paddle, kayaking, windsurfing, and swimming, allowing residents to fully enjoy the crystalline lagoon year-round, enriching their quality of life.

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10 Ways Crystal Lagoons® can revolutionize your Horse Racetrack

Crystal Lagoons has been at the forefront of redefining leisure experiences and real estate development in recent years. Our state-of-the-art technology, which introduces turquoise lagoons to unexpected locations, has the potential to breathe new life into horse racetracks, transforming them into dynamic, multifaceted destinations. Here’s how Crystal Lagoons® technology can revitalize horse racetracks:

1. A Distinctive Attraction:

Crystal Lagoons® technology introduces stunning turquoise lagoons that serve as captivating focal points, drawing both racing enthusiasts and casual visitors to horse racetracks. The allure of these picturesque water features enhances the overall ambiance and elevates the racetrack experience, attracting a wider audience.

2. Prolonged Visitor Engagement:

With the incorporation of expansive turquoise lagoons, horse racetracks can extend visitor stays by offering a range of aquatic activities alongside the thrill of horse racing. Visitors are more likely to spend extended periods enjoying the vibrant atmosphere, participating in water-based recreation such as swimming, sailing, or simply lounging by the shore. This prolonged engagement translates to increased revenue streams and heightened customer satisfaction.

3. Diverse Recreational Opportunities:

Crystal Lagoons® amenities introduce many leisure activities, from water sports and floating challenges to beachside gatherings and live events. These diverse experiences transform traditional racetracks into dynamic entertainment hubs, catering to a broader demographic and enriching the overall visitor experience.

4. Stimulated Revenue Streams:

Adding Crystal Lagoons® amenities within horse racetracks can substantially boost revenue through increased attendance and diversified offerings. With more visitors drawn to the racetrack for both racing and aquatic leisure, opportunities for concessions, merchandise sales, and hospitality services are amplified, leading to enhanced financial performance.

5. Elevated Property Values:

Integration of Crystal Lagoons® into horse racetrack facilities enhances the attractiveness and value of surrounding properties. The presence of a tranquil lagoon transforms the racetrack into a sought-after destination, driving demand for nearby residential, commercial, and hospitality developments and fostering a sense of exclusivity.

6. Community Gathering Spaces:

Expansive turquoise lagoons within horse racetracks serve as ideal venues for community events, concerts, and social gatherings. These water features become focal points for both local residents and visitors, fostering community cohesion and providing opportunities for shared experiences beyond horse racing events.

7. Tourism Magnetism:

Horse racetracks with Crystal Lagoons® technology have the potential to emerge as prominent tourist attractions, drawing visitors from near and far. The combination of thrilling horse racing action and idyllic aquatic settings creates a compelling draw for tourists, injecting vitality into the local economy and supporting ancillary businesses.

8. Environmental Responsibility:

Crystal Lagoons® technology exemplifies environmental sustainability, requiring minimal water usage and energy consumption compared to traditional aquatic amenities. By integrating these lagoons into horse racetracks, operators demonstrate a commitment to responsible stewardship of natural resources while enhancing the overall visitor experience.

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9. Economic Revitalization:

The transformation of horse racetracks with a lagoon powered by Crystal Lagoons® technology can catalyze economic revitalization in surrounding areas. By attracting investment, generating employment opportunities, and stimulating tourism, racetrack developments contribute to the economic prosperity of local communities and businesses.

10. A Blueprint for Sustainable Development:

Crystal Lagoons® technology offers a blueprint for sustainable development, reconciling commercial objectives with environmental sustainability. This technology paves the way for socially responsible and economically viable racetrack destinations by repurposing underutilized racetrack spaces and integrating leisure amenities.

Incorporating Crystal Lagoons® technology into horse racetracks presents a transformative opportunity to reimagine traditional sporting venues as vibrant, multi-dimensional destinations. By embracing innovation and sustainability, racetrack operators can unlock new revenue streams, enhance visitor experiences, and contribute to the long-term vitality of their communities.

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New Crystal Lagoons project in Paraguay Achieves Sales Success

Crystal Lagoons continues to expand in Paraguay with the new Marena project, strategically located in Luque, near the capital, Asunción. This development represents a milestone as the first multinational complex featuring apartment buildings in an urban area, offering a unique investment opportunity in the Paraguayan real estate market.

Marena stands out for its monumental crystalline lagoon with Crystal Lagoons® technology, a highly valued amenity in the Paraguayan market. The project has broken sales records, with more than 45% of the units sold in its first phase, generating unprecedented buyer interest and reflecting the appeal of crystal clear lagoons in this market.

Driven by Crystal Lagoons with commercial partners Eydisa, a Paraguayan real estate company, and Castex, the project comprises eight apartment buildings with spectacular views of the crystalline lagoon surrounded by white sandy beaches and palm trees. Residents will enjoy a unique lifestyle with access to year-round water activities such as Stand Up Paddle, kayaking, windsurfing, and swimming. The residential project is just minutes from the urban center, close to malls, offices, restaurants, banks, schools, and supermarkets.

This new project is part of Crystal Lagoons expansion in Paraguay. This country already has outstanding projects such as Aqua Village en San Bernardino, Blue Lagoon en Pedro Juan Caballero, Costa del Lago en Hernandarias, and AquaTerra en Luque. 

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