Crystal Lagoons Expands Public Access Lagoons™ Projects in Texas Through Joint Ventures

Crystal Lagoons, a multinational company that patented the technology that allows building and maintaining turquoise-water lagoons of unlimited size at a very low cost, announces a pivotal milestone in Texas. By executing a master agreement with the Lagoon Development Company, Crystal Lagoons plans to develop four Public Access Lagoons™ projects, also known as PAL™ developments, slated to open between 2024 and 2026.

This agreement will be implemented through joint ventures between the two companies. Crystal Lagoons contribution will include its invaluable intellectual property rights associated with its state-of-the-art technology, owning a percentage of the companies shares. Lagoon Development Company will have exclusivity in the Houston market, spanning the entire MSA. Other areas of the United States are also being evaluated for additional projects under the same model.

Lagoon Development Company is formed by renowned real estate developers who already have other successful projects that include the Crystal Lagoons® amenity.  Each of the new facilities will involve an investment of approximately US$50 million.

“The experience of crystalline waters, white sandy beaches, and numerous activities in a PAL™ development is what attracts people from far and wide and what makes it a truly successful destination,” said Uri Man, CEO of The Lagoon Development Company. “This is precisely why we have chosen to partner with Crystal Lagoons.” 

“These joint ventures allow us to expand our PAL™ projects into strategic areas, and with them, Crystal Lagoons will total more than 70 projects in different stages of development and negotiation in Texas. Among them are notable successes developments such as Lago Mar, Windsong Ranch, Balmoral, Hyatt Regency Hill Country Resort San Antonio, and Sunterra“, said Iván Manzur, Senior VP of Sales at Crystal Lagoons US Corp.  

The United States is the world’s main market for Crystal Lagoons, with more than 275 projects in different stages of development or negotiation.  Texas has a significant presence, surpassing Florida, California, North and South Carolina, Georgia, and Alabama, with multiple projects, including the Crystal Lagoon amenity
PAL™ projects offer public access for an entrance fee, providing visitors with a delightful experience centered around a large lagoon powered by Crystal Lagoons® technology, suitable for swimming and water sports and surrounded by white sand beaches. It will also be covered by hotels, residential areas, retail, restaurants, recreational, and entertainment activities.

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Crystal Lagoons® technology has been instrumental in the growth and consolidation of the Mar Adentro project in Bolivia. This residential complex, strategically located in the Urubó area of Santa Cruz de la Sierra, has been praised for its contribution to urban development and positive impact on the local economy.

Spanning 172 acres, Mar Adentro stands out as the most promising real estate project in the highland country thanks to its main attraction: a monumental crystalline lagoon of 8,6 acres. Situated in one of Bolivia’s most prosperous and tourist-friendly areas, the project is located in a region with steady economic growth, representing 30% of the national GDP and offering ample investment opportunities across various sectors.

The unprecedented success in sales and value appreciation recorded by Mar Adentro is a testament to the positive impact and transformative potential of Crystal Lagoons® technology in the Bolivian real estate market. The crystalline lagoon, defined as an “urban marvel” that offers an idyllic beach lifestyle with sustainability, has enabled the project to surpass average sales rates in the region, accelerating its commercialization and significantly setting it apart from the competition.

Mar Adentro offers various unique experiences and activities, including water sports such as Stand Up Paddle, kayaking, windsurfing, and swimming, allowing residents to fully enjoy the crystalline lagoon year-round, enriching their quality of life.

Crystal Lagoons has been at the forefront of redefining leisure experiences and real estate development in recent years. Our state-of-the-art technology, which introduces turquoise lagoons to unexpected locations, has the potential to breathe new life into horse racetracks, transforming them into dynamic, multifaceted destinations. Here’s how Crystal Lagoons® technology can revitalize horse racetracks:

1. A Distinctive Attraction:

Crystal Lagoons® technology introduces stunning turquoise lagoons that serve as captivating focal points, drawing both racing enthusiasts and casual visitors to horse racetracks. The allure of these picturesque water features enhances the overall ambiance and elevates the racetrack experience, attracting a wider audience.

2. Prolonged Visitor Engagement:

With the incorporation of expansive turquoise lagoons, horse racetracks can extend visitor stays by offering a range of aquatic activities alongside the thrill of horse racing. Visitors are more likely to spend extended periods enjoying the vibrant atmosphere, participating in water-based recreation such as swimming, sailing, or simply lounging by the shore. This prolonged engagement translates to increased revenue streams and heightened customer satisfaction.

3. Diverse Recreational Opportunities:

Crystal Lagoons® amenities introduce many leisure activities, from water sports and floating challenges to beachside gatherings and live events. These diverse experiences transform traditional racetracks into dynamic entertainment hubs, catering to a broader demographic and enriching the overall visitor experience.

4. Stimulated Revenue Streams:

Adding Crystal Lagoons® amenities within horse racetracks can substantially boost revenue through increased attendance and diversified offerings. With more visitors drawn to the racetrack for both racing and aquatic leisure, opportunities for concessions, merchandise sales, and hospitality services are amplified, leading to enhanced financial performance.

5. Elevated Property Values:

Integration of Crystal Lagoons® into horse racetrack facilities enhances the attractiveness and value of surrounding properties. The presence of a tranquil lagoon transforms the racetrack into a sought-after destination, driving demand for nearby residential, commercial, and hospitality developments and fostering a sense of exclusivity.

6. Community Gathering Spaces:

Expansive turquoise lagoons within horse racetracks serve as ideal venues for community events, concerts, and social gatherings. These water features become focal points for both local residents and visitors, fostering community cohesion and providing opportunities for shared experiences beyond horse racing events.

7. Tourism Magnetism:

Horse racetracks with Crystal Lagoons® technology have the potential to emerge as prominent tourist attractions, drawing visitors from near and far. The combination of thrilling horse racing action and idyllic aquatic settings creates a compelling draw for tourists, injecting vitality into the local economy and supporting ancillary businesses.

8. Environmental Responsibility:

Crystal Lagoons® technology exemplifies environmental sustainability, requiring minimal water usage and energy consumption compared to traditional aquatic amenities. By integrating these lagoons into horse racetracks, operators demonstrate a commitment to responsible stewardship of natural resources while enhancing the overall visitor experience.

9. Economic Revitalization:

The transformation of horse racetracks with a lagoon powered by Crystal Lagoons® technology can catalyze economic revitalization in surrounding areas. By attracting investment, generating employment opportunities, and stimulating tourism, racetrack developments contribute to the economic prosperity of local communities and businesses.

10. A Blueprint for Sustainable Development:

Crystal Lagoons® technology offers a blueprint for sustainable development, reconciling commercial objectives with environmental sustainability. This technology paves the way for socially responsible and economically viable racetrack destinations by repurposing underutilized racetrack spaces and integrating leisure amenities.

Incorporating Crystal Lagoons® technology into horse racetracks presents a transformative opportunity to reimagine traditional sporting venues as vibrant, multi-dimensional destinations. By embracing innovation and sustainability, racetrack operators can unlock new revenue streams, enhance visitor experiences, and contribute to the long-term vitality of their communities.

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Crystal Lagoons continues to expand in Paraguay with the new Marena project, strategically located in Luque, near the capital, Asunción. This development represents a milestone as the first multinational complex featuring apartment buildings in an urban area, offering a unique investment opportunity in the Paraguayan real estate market.

Marena stands out for its monumental crystalline lagoon with Crystal Lagoons® technology, a highly valued amenity in the Paraguayan market. The project has broken sales records, with more than 45% of the units sold in its first phase, generating unprecedented buyer interest and reflecting the appeal of crystal clear lagoons in this market.

Driven by Crystal Lagoons with commercial partners Eydisa, a Paraguayan real estate company, and Castex, the project comprises eight apartment buildings with spectacular views of the crystalline lagoon surrounded by white sandy beaches and palm trees. Residents will enjoy a unique lifestyle with access to year-round water activities such as Stand Up Paddle, kayaking, windsurfing, and swimming. The residential project is just minutes from the urban center, close to malls, offices, restaurants, banks, schools, and supermarkets.

This new project is part of Crystal Lagoons expansion in Paraguay. This country already has outstanding projects such as Aqua Village en San Bernardino, Blue Lagoon en Pedro Juan Caballero, Costa del Lago en Hernandarias, and AquaTerra en Luque.