Real Estate Rankings in the US: Crystal Lagoons Projects Among the Top-selling in 2023

Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Particularly in the United States, despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. Sunterra, Mirada, Windsong Ranch and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communities. Within the list, Florida leads the ranking, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

The Mirada project in Florida, with the largest amenity powered by Crystal Lagoons technology® in the United States, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15-acre of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend that has been registered since it was inaugurated as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide with more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas, stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

 

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Crystal Lagoons® technology has been instrumental in the growth and consolidation of the Mar Adentro project in Bolivia. This residential complex, strategically located in the Urubó area of Santa Cruz de la Sierra, has been praised for its contribution to urban development and positive impact on the local economy.

Spanning 172 acres, Mar Adentro stands out as the most promising real estate project in the highland country thanks to its main attraction: a monumental crystalline lagoon of 8,6 acres. Situated in one of Bolivia’s most prosperous and tourist-friendly areas, the project is located in a region with steady economic growth, representing 30% of the national GDP and offering ample investment opportunities across various sectors.

The unprecedented success in sales and value appreciation recorded by Mar Adentro is a testament to the positive impact and transformative potential of Crystal Lagoons® technology in the Bolivian real estate market. The crystalline lagoon, defined as an “urban marvel” that offers an idyllic beach lifestyle with sustainability, has enabled the project to surpass average sales rates in the region, accelerating its commercialization and significantly setting it apart from the competition.

Mar Adentro offers various unique experiences and activities, including water sports such as Stand Up Paddle, kayaking, windsurfing, and swimming, allowing residents to fully enjoy the crystalline lagoon year-round, enriching their quality of life.

Crystal Lagoons has been at the forefront of redefining leisure experiences and real estate development in recent years. Our state-of-the-art technology, which introduces turquoise lagoons to unexpected locations, has the potential to breathe new life into horse racetracks, transforming them into dynamic, multifaceted destinations. Here’s how Crystal Lagoons® technology can revitalize horse racetracks:

1. A Distinctive Attraction:

Crystal Lagoons® technology introduces stunning turquoise lagoons that serve as captivating focal points, drawing both racing enthusiasts and casual visitors to horse racetracks. The allure of these picturesque water features enhances the overall ambiance and elevates the racetrack experience, attracting a wider audience.

2. Prolonged Visitor Engagement:

With the incorporation of expansive turquoise lagoons, horse racetracks can extend visitor stays by offering a range of aquatic activities alongside the thrill of horse racing. Visitors are more likely to spend extended periods enjoying the vibrant atmosphere, participating in water-based recreation such as swimming, sailing, or simply lounging by the shore. This prolonged engagement translates to increased revenue streams and heightened customer satisfaction.

3. Diverse Recreational Opportunities:

Crystal Lagoons® amenities introduce many leisure activities, from water sports and floating challenges to beachside gatherings and live events. These diverse experiences transform traditional racetracks into dynamic entertainment hubs, catering to a broader demographic and enriching the overall visitor experience.

4. Stimulated Revenue Streams:

Adding Crystal Lagoons® amenities within horse racetracks can substantially boost revenue through increased attendance and diversified offerings. With more visitors drawn to the racetrack for both racing and aquatic leisure, opportunities for concessions, merchandise sales, and hospitality services are amplified, leading to enhanced financial performance.

5. Elevated Property Values:

Integration of Crystal Lagoons® into horse racetrack facilities enhances the attractiveness and value of surrounding properties. The presence of a tranquil lagoon transforms the racetrack into a sought-after destination, driving demand for nearby residential, commercial, and hospitality developments and fostering a sense of exclusivity.

6. Community Gathering Spaces:

Expansive turquoise lagoons within horse racetracks serve as ideal venues for community events, concerts, and social gatherings. These water features become focal points for both local residents and visitors, fostering community cohesion and providing opportunities for shared experiences beyond horse racing events.

7. Tourism Magnetism:

Horse racetracks with Crystal Lagoons® technology have the potential to emerge as prominent tourist attractions, drawing visitors from near and far. The combination of thrilling horse racing action and idyllic aquatic settings creates a compelling draw for tourists, injecting vitality into the local economy and supporting ancillary businesses.

8. Environmental Responsibility:

Crystal Lagoons® technology exemplifies environmental sustainability, requiring minimal water usage and energy consumption compared to traditional aquatic amenities. By integrating these lagoons into horse racetracks, operators demonstrate a commitment to responsible stewardship of natural resources while enhancing the overall visitor experience.

9. Economic Revitalization:

The transformation of horse racetracks with a lagoon powered by Crystal Lagoons® technology can catalyze economic revitalization in surrounding areas. By attracting investment, generating employment opportunities, and stimulating tourism, racetrack developments contribute to the economic prosperity of local communities and businesses.

10. A Blueprint for Sustainable Development:

Crystal Lagoons® technology offers a blueprint for sustainable development, reconciling commercial objectives with environmental sustainability. This technology paves the way for socially responsible and economically viable racetrack destinations by repurposing underutilized racetrack spaces and integrating leisure amenities.

Incorporating Crystal Lagoons® technology into horse racetracks presents a transformative opportunity to reimagine traditional sporting venues as vibrant, multi-dimensional destinations. By embracing innovation and sustainability, racetrack operators can unlock new revenue streams, enhance visitor experiences, and contribute to the long-term vitality of their communities.

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Crystal Lagoons continues to expand in Paraguay with the new Marena project, strategically located in Luque, near the capital, Asunción. This development represents a milestone as the first multinational complex featuring apartment buildings in an urban area, offering a unique investment opportunity in the Paraguayan real estate market.

Marena stands out for its monumental crystalline lagoon with Crystal Lagoons® technology, a highly valued amenity in the Paraguayan market. The project has broken sales records, with more than 45% of the units sold in its first phase, generating unprecedented buyer interest and reflecting the appeal of crystal clear lagoons in this market.

Driven by Crystal Lagoons with commercial partners Eydisa, a Paraguayan real estate company, and Castex, the project comprises eight apartment buildings with spectacular views of the crystalline lagoon surrounded by white sandy beaches and palm trees. Residents will enjoy a unique lifestyle with access to year-round water activities such as Stand Up Paddle, kayaking, windsurfing, and swimming. The residential project is just minutes from the urban center, close to malls, offices, restaurants, banks, schools, and supermarkets.

This new project is part of Crystal Lagoons expansion in Paraguay. This country already has outstanding projects such as Aqua Village en San Bernardino, Blue Lagoon en Pedro Juan Caballero, Costa del Lago en Hernandarias, and AquaTerra en Luque.