Peruvian Finance Newspaper Features Crystal Lagoons® Expansion in Peru

Up to 20 crystalline water lagoons could be built in Peru as of 2021. According to an article by Gestion.pe, the country’s leading financial newspaper, the Miami-based multinational Crystal Lagoons® will be expanding in the Latin American country with several projects in the pipeline.

Crystal Lagoons plans between 15 and 20 manmade lagoons to be built in different cities of Peru over the course of the next 10 years, is currently in negotiations with two real estate developers, explained Cristián Lehuedé, executive director at the multinational, during a recent interview with Gestion.pe.

Public Access Lagoons can be accessed via ticketed entry that, on average, could cost between US $10 and US $15, according to estimates made based on the experience of this business model applied in other Latin American cities.

Crystal Lagoons provides the technology for the development of large manmade crystalline lagoons with white sand beaches, which are built in association with companies typically connected to the real estate or leisure industries.

Unlike pools or other artificial lagoons, the technology used to power Crystal Lagoons amenities allows much larger bodies of water to be built and maintained in crystalline condition without incurring in excessive costs, Lehuedé added.

Peru already has two such lagoons powered with this unique technology, although they do not offer public access. They are found in the multifamily developments known as La Jolla de Asia (Lima) and Hacienda La Joya (Arequipa) and can only be enjoyed by residents and homeowners. This was the company’s original business model: providing the technology for the construction of lagoons in real estate projects, which in turn ensures the developments added value.

However, the firm is now aiming to bring Peru its new business model, known as Public Access Lagoons, which can be accessed by the general public via ticketed entry. Likewise, they are surrounded by several services and amenities: facilities, beach area, retail premises, etc. “Our goal is to generate a very interesting and attractive hub for the cities in which these lagoons are located,” detailed Lehuedé.

Company estimates indicate that Peru has the capacity to build 15 or 20 Public Access Lagoons, considering its climate, population, and the touristic areas it already has to offer. The lagoons would average between 5 and 7,5 acres.

At least four of the amenities would be developed in Lima, another four in Arequipa, while the remaining lagoons would be divided up between Tacna, Piura, Trujillo and Ica.

We provide the technology. The development of these lagoons requires an alliance with a company that can build, operate, and take care of their maintenance, while managing the leasing of the businesses that are located around the lagoon as well as security, etc. We are looking for an exclusive partner to oversee investment in these projects in Peru,” added Lehuedé.

The company is currently in “relatively advanced conversations” with two real estate developers, however, these negotiations have been delayed due to the difficulties associated with the quarantine the country is undergoing to mitigate contagion due to coronavirus. The construction of each lagoon would require an investment ranging between US $10 million and US $15 million.

“We hope that when this happens, our estimates indicate that could be next year, we will be signing a contract with one of them and after that it would take us a further two years to have the first Public Access Lagoon built (…). I think that once this stage of social distancing has passed, people will be very eager to go out and socialize on weekends in a beautiful setting that is close to their town. And that is what we aim to provide,” he said.

Lehuedé also noted that the company has signed a further eight projects with real estate developers for the construction of private lagoons, which are currently in the planning stage. “These are projects that normally take a long time and could certainly take a little longer due to current quarantine restrictions,” he added.

Gestion.pe

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Once again, the prestigious international entertainment, travel, and tourism guide Time Out has turned its attention to the Crystal Lagoons Treasure Bay project on the idyllic island of Bintan, Indonesia. Its recent edition of recommendations on what to see, do, and experience highlighted this project as essential to include in travelers’ itineraries and a must-visit in the region due to its unique features, as the largest crystalline lagoon in Southeast Asia with sustainable Crystal Lagoons® technology spanning 15.5 acres, equivalent to 50 Olympic-size swimming pools, surrounded by 1,400 meters of white sandy beaches.

Time Out recommended this project developed under the Public Access Lagoons™ model, also known as PAL™ developments, emphasizing the variety of aquatic experiences that can be enjoyed across its 222 acres, allowing visitors to indulge in beach life year-round with options for dining, spa, shopping, entertainment, and nightlife. Within the artificial lagoon, an oasis of turquoise waters, visitors can partake in water sports such as bungee jumping, cable water skiing, boating, slides, paddleboarding, kayaking, and wakeboarding.

With its monumental body of water, Treasure Bay has established itself as a unique experience on the paradise island of Bintan, Indonesia. Bintan, known for its nearly 3,000 islands, strategically faces Singapore and Johor Bahru, Malaysia. It offers many tourist attractions, including world-class golf courses, hiking, elephant parks, eco-farms, luxury spas, and beach activities.

This PAL™ development is surrounded by 1,400 meters of white sandy beaches, with a length of 800 meters and reaching a maximum depth of 2.5 meters. It offers various water recreation experiences, including bungee jumping, cable water skiing, boat rides, water slides, paddle boarding, kayaking, and wakeboarding. The artificial lagoon allows visitors to enjoy beach life year-round with dining options, spas, shops, entertainment, and nightlife.PAL™ projects, which anyone can access for an entrance fee, transform any site into a year-round entertainment hub with more than 125 activities that can take place in the lagoon itself or its surroundings.

Crystal Lagoons® technology is revolutionizing the hotel industry and changing the paradigm of vacation developments. Major international hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA recognize the transformative value of crystalline lagoons. They have incorporated this amenity as a critical element in their projects, making them more attractive destinations.

In association with the prestigious AVA hotel chain, Crystal Lagoons is developing an iconic project that will become the most prominent luxury resort in Cancun, centered around a monumental 2.8-acre crystalline lagoon surrounded by white sandy beaches. This artificial lagoon with turquoise waters will allow guests to enjoy exclusive floating cabins and various water activities in a unique environment.  

When it opens in June 2024, AVA Resort Cancún will be an innovative luxury destination just 10 minutes from Cancun International Airport and along the city’s most extensive commercial promenade. It will be a landmark in Mexican tourism and Cancun, the largest city on the Yucatan Peninsula and a regional cultural, financial, and tourist hub.

This beachfront oasis, with all rooms facing the sea, will offer experiences for all ages and various accommodation options, from elegant rooms to spacious villas, all with breathtaking views of the Mexican Caribbean. Six pools, a water park for children, and first-class beach services ensure relaxation and fun. Additionally, high-end boutiques and local shops will provide exclusive shopping options.

Crystal Lagoons is a pioneer in sustainability and innovation. It will offer an idyllic beach landscape to enjoy a lively life around the lagoon. Guests can relax in one or four water cabins or engage in non-motorized water sports, all in the same body of water”, said Ash Tembe, Vice President of Sales and Marketing for North America at AIC Hotel Group.

Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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