Peruvian Finance Newspaper Features Crystal Lagoons® Expansion in Peru

Up to 20 crystalline water lagoons could be built in Peru as of 2021. According to an article by Gestion.pe, the country’s leading financial newspaper, the Miami-based multinational Crystal Lagoons® will be expanding in the Latin American country with several projects in the pipeline.

Crystal Lagoons plans between 15 and 20 manmade lagoons to be built in different cities of Peru over the course of the next 10 years, is currently in negotiations with two real estate developers, explained Cristián Lehuedé, executive director at the multinational, during a recent interview with Gestion.pe.

Public Access Lagoons can be accessed via ticketed entry that, on average, could cost between US $10 and US $15, according to estimates made based on the experience of this business model applied in other Latin American cities.

Crystal Lagoons provides the technology for the development of large manmade crystalline lagoons with white sand beaches, which are built in association with companies typically connected to the real estate or leisure industries.

Unlike pools or other artificial lagoons, the technology used to power Crystal Lagoons amenities allows much larger bodies of water to be built and maintained in crystalline condition without incurring in excessive costs, Lehuedé added.

Peru already has two such lagoons powered with this unique technology, although they do not offer public access. They are found in the multifamily developments known as La Jolla de Asia (Lima) and Hacienda La Joya (Arequipa) and can only be enjoyed by residents and homeowners. This was the company’s original business model: providing the technology for the construction of lagoons in real estate projects, which in turn ensures the developments added value.

However, the firm is now aiming to bring Peru its new business model, known as Public Access Lagoons, which can be accessed by the general public via ticketed entry. Likewise, they are surrounded by several services and amenities: facilities, beach area, retail premises, etc. “Our goal is to generate a very interesting and attractive hub for the cities in which these lagoons are located,” detailed Lehuedé.

Company estimates indicate that Peru has the capacity to build 15 or 20 Public Access Lagoons, considering its climate, population, and the touristic areas it already has to offer. The lagoons would average between 5 and 7,5 acres.

At least four of the amenities would be developed in Lima, another four in Arequipa, while the remaining lagoons would be divided up between Tacna, Piura, Trujillo and Ica.

We provide the technology. The development of these lagoons requires an alliance with a company that can build, operate, and take care of their maintenance, while managing the leasing of the businesses that are located around the lagoon as well as security, etc. We are looking for an exclusive partner to oversee investment in these projects in Peru,” added Lehuedé.

The company is currently in “relatively advanced conversations” with two real estate developers, however, these negotiations have been delayed due to the difficulties associated with the quarantine the country is undergoing to mitigate contagion due to coronavirus. The construction of each lagoon would require an investment ranging between US $10 million and US $15 million.

“We hope that when this happens, our estimates indicate that could be next year, we will be signing a contract with one of them and after that it would take us a further two years to have the first Public Access Lagoon built (…). I think that once this stage of social distancing has passed, people will be very eager to go out and socialize on weekends in a beautiful setting that is close to their town. And that is what we aim to provide,” he said.

Lehuedé also noted that the company has signed a further eight projects with real estate developers for the construction of private lagoons, which are currently in the planning stage. “These are projects that normally take a long time and could certainly take a little longer due to current quarantine restrictions,” he added.

Gestion.pe

Latest News

The signing of a new Master Agreement with Ecipsa Group, Argentina’s leading residential developer, to develop 10 new projects in Brazil reflects the powerful expansion of Crystal Lagoons in Latin America’s largest economy and one of the world’s top ten. With this agreement, the multinational water innovation company now has 55 projects at various stages of development and negotiation in the country.

These developments will transform Brazilian cities, bringing the idyllic beach lifestyle with monumental crystalline lagoons surrounded by white sandy beaches suitable for swimming and water sports. The projects will allow residents and visitors to enjoy the tropical lifestyle year-round, redefining the nautical experience and providing a safe, natural environment for various activities such as swimming, sailing, paddle surfing, and kayaking.

This Master Agreement is the second Crystal Lagoons to sign with Ecipsa in Brazil, following the success of the first agreement focused on developing real estate, hybrid, and Public Access Lagoons®, also known as PAL® development, projects in the state of São Paulo, the country’s most important region, whose capital is the fourth-largest city in the world.

Brazil, one of Crystal Lagoons strategic markets in Latin America, has witnessed sustained growth in alliance with leading local developers. Among the most emblematic projects are “Brasil Beach Cuiabá Home & Resort,” in Mato Grosso, where the country’s first crystalline lagoon is located, and the luxurious second-home complex “Ponta da Figueira,” developed in collaboration with Melnick-Even, one of Brazil’s most prominent real estate developers.

PAL® complexes stand out for their versatility and are ideal settings for significant events such as concerts, fairs, exhibitions, and weddings. They offer unparalleled scenic beauty thanks to their monumental crystalline lagoons with turquoise waters, illuminated at night to create a magical atmosphere. The projects can also incorporate Eco-Heated Lagoons technology, which allows lagoons to be heated without energy so they can be used year-round, even at night.

Crystal Lagoons drives the transformation of the entertainment industry with its Public Access Lagoons® model, also known as PAL® developments, which once again took center stage at IAAPA Water Park Week, the premier global entertainment industry fair. Organized by the International Association of Amusement Parks and Attractions (IAAPA), this event brought together over 1,000 exhibitors from 100 countries, including real estate developers, resort operators, theme and water park managers, architects, and other industry leaders, all eager to explore the most innovative trends, highlighting the incorporation of crystalline lagoons and water parks into hotels, resorts, and residential spaces.

The multinational was invited to showcase the impact of its revolutionary PAL® model, which redefines entertainment destinations by bringing an idyllic beach lifestyle steps away from homes in the middle of the city. These developments, accessible to all through ticketed entry, also provide ideal spaces for large-scale events with unparalleled scenic beauty, such as concerts, exhibitions, and weddings. They are surrounded by a monumental turquoise-water crystalline lagoon, white sandy beaches, and leisure-oriented infrastructure that lights up at night, creating a magical and unique atmosphere.

A standout example is Evermore Orlando Resort, just steps from Disney World and Universal Studios, which received the Best of Meetings Today Awards 2024. This accolade, highlighting the best global destinations for events and tourism, recognized Evermore’s ability to transform Orlando’s entertainment offerings, solidifying its status as an industry icon. Additionally, it served as the venue for IAAPA’s annual directors’ dinner, underscoring its significance within the sector.

“Participation in IAAPA Expo reaffirms the value of PAL® complexes, which not only bring the beach experience anywhere but also enhance the profitability of amusement parks, malls, and other destinations by attracting thousands of visitors with cultural, entertainment, and service activities,” said Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

Beyond its impact on the entertainment industry, PAL® projects are recognized for their eco-friendly approach. An average one-hectare lagoon consumes 40% less water than a park or green area of the same size, 33 times less water than an 18-hole golf course, and can use any type of water. Crystal Lagoons® amenities consume only 2% of the energy required by conventional pool filtration systems and use up to 100 times less chemicals than a traditional swimming pool.

Crystal Lagoons continues to push the boundaries of innovation by developing new high-impact technologies. The company opened a new area of innovation focused on enabling sustainable cooling for data centers while climate-controlling monumental crystalline lagoons. These lagoons will feature conventional beach zones and heated areas, reaching temperatures of up to 35°C, ensuring their use year-round, even on the coldest nights.

The Crystal Lagoons project in the United States, Evermore Orlando Resort,  in the heart of Orlando, has been awarded the prestigious Best of Meetings Today Awards 2024. This recognition, granted by the influential magazine Meetings Today, honors the most outstanding global events and hospitality destinations, highlighting their ability to provide unique and memorable experiences that redefine industry standards. Strategically situated just steps from Disney World and Universal Studios, Evermore Orlando Resort has established itself as an iconic project in the most visited destination in the United States, which attracts over 75 million tourists annually.

This complex, one of Florida’s largest and most innovative tourism developments, owes its success to the monumental 8-acre crystalline lagoon powered by Crystal Lagoons® technology. This amenity has revolutionized Orlando’s tourism and corporate offerings. With its white sandy beaches and turquoise waters, the lagoon creates a paradisiacal environment, offering an unprecedented idyllic beach lifestyle. It has become a strategic venue for hosting meetings, conventions, and special events.

The Best of Meetings Today Awards highlights how Crystal Lagoons amenity is transforming the events, hospitality, and entertainment industries by combining aesthetic beauty, functionality, and sustainability, setting a new standard for destinations of this kind. The crystalline lagoon serves as a multifunctional hub, offering recreational activities such as swimming, kayaking, paddleboarding, and windsurfing, allowing visitors to enjoy a tropical beach lifestyle in the heart of Orlando. At the same time, it incorporates spaces specifically designed for business and events.

Surrounding the lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, with more than 10,000 rooms and various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.