Peruvian Finance Newspaper Features Crystal Lagoons® Expansion in Peru

Up to 20 crystalline water lagoons could be built in Peru as of 2021. According to an article by Gestion.pe, the country’s leading financial newspaper, the Miami-based multinational Crystal Lagoons® will be expanding in the Latin American country with several projects in the pipeline.

Crystal Lagoons plans between 15 and 20 manmade lagoons to be built in different cities of Peru over the course of the next 10 years, is currently in negotiations with two real estate developers, explained Cristián Lehuedé, executive director at the multinational, during a recent interview with Gestion.pe.

Public Access Lagoons can be accessed via ticketed entry that, on average, could cost between US $10 and US $15, according to estimates made based on the experience of this business model applied in other Latin American cities.

Crystal Lagoons provides the technology for the development of large manmade crystalline lagoons with white sand beaches, which are built in association with companies typically connected to the real estate or leisure industries.

Unlike pools or other artificial lagoons, the technology used to power Crystal Lagoons amenities allows much larger bodies of water to be built and maintained in crystalline condition without incurring in excessive costs, Lehuedé added.

Peru already has two such lagoons powered with this unique technology, although they do not offer public access. They are found in the multifamily developments known as La Jolla de Asia (Lima) and Hacienda La Joya (Arequipa) and can only be enjoyed by residents and homeowners. This was the company’s original business model: providing the technology for the construction of lagoons in real estate projects, which in turn ensures the developments added value.

However, the firm is now aiming to bring Peru its new business model, known as Public Access Lagoons, which can be accessed by the general public via ticketed entry. Likewise, they are surrounded by several services and amenities: facilities, beach area, retail premises, etc. “Our goal is to generate a very interesting and attractive hub for the cities in which these lagoons are located,” detailed Lehuedé.

Company estimates indicate that Peru has the capacity to build 15 or 20 Public Access Lagoons, considering its climate, population, and the touristic areas it already has to offer. The lagoons would average between 5 and 7,5 acres.

At least four of the amenities would be developed in Lima, another four in Arequipa, while the remaining lagoons would be divided up between Tacna, Piura, Trujillo and Ica.

We provide the technology. The development of these lagoons requires an alliance with a company that can build, operate, and take care of their maintenance, while managing the leasing of the businesses that are located around the lagoon as well as security, etc. We are looking for an exclusive partner to oversee investment in these projects in Peru,” added Lehuedé.

The company is currently in “relatively advanced conversations” with two real estate developers, however, these negotiations have been delayed due to the difficulties associated with the quarantine the country is undergoing to mitigate contagion due to coronavirus. The construction of each lagoon would require an investment ranging between US $10 million and US $15 million.

“We hope that when this happens, our estimates indicate that could be next year, we will be signing a contract with one of them and after that it would take us a further two years to have the first Public Access Lagoon built (…). I think that once this stage of social distancing has passed, people will be very eager to go out and socialize on weekends in a beautiful setting that is close to their town. And that is what we aim to provide,” he said.

Lehuedé also noted that the company has signed a further eight projects with real estate developers for the construction of private lagoons, which are currently in the planning stage. “These are projects that normally take a long time and could certainly take a little longer due to current quarantine restrictions,” he added.

Gestion.pe

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In Onikisubat, Turkey, the Public Access Lagoons™ project by Crystal Lagoons, which has the largest lagoon in Europe, is garnering worldwide attention as the venue for a significant expo and summit on healthy lifestyles, green economies, sustainable living, education, and innovation.

The event promotes cooperation and knowledge exchange among countries regarding an environmentally respectful and sensitive culture within cities.

The Mayor of Onikisubat, Hanefi Mahçiçek, emphasized the significance of this development as the most prominent setting for the event due to its environmental characteristics. He also noted that the PAL™ development is part of the urban plan to transform the city into a model and modern district.

Indeed, one of the attributes of this project, in partnership with the local municipality, is the sustainability of Crystal Lagoons® technology and its contribution to urban public entertainment, setting a new standard with high social impact.

This Expo 2023 features the participation of over 24 countries and is expected to draw more than 2 million visitors worldwide. The exhibition encourages cooperation and knowledge exchange among countries on healthy lifestyles, green economies, sustainable living, education, and innovation.

The sustainability of Crystal Lagoons® technology, which has received multiple global awards, has been certified by Bureau Veritas for its low water and energy consumption. Another noteworthy feature is that it uses any type of water: fresh, seawater, or brackish. It uses up to 100 times fewer chemicals than a traditional pool and can reduce the carbon footprint in the tourism and transportation sector by over 40%.In Turkey, Crystal Lagoons is also in advanced negotiations to develop PAL® projects in several country cities. These complexes provide access to crystalline lagoons and white sandy beaches for anyone through the purchase of a ticket, delivering a tropical paradise experience amid the city. Around the lagoon are spaces for fairs, launches, food halls, weddings, hotels, shops, restaurants, and concerts on multiple stages, terraces, domes, and amphitheaters.

Crystal Lagoons has completed a significant expansion in Australia. The multinational innovation company has signed an important contract with investment fund Vibranium Capital Partners to develop 16 new Public Access Lagoons™ projects, also known as PAL™ developments, in Australia. Additionally, the agreement considers the possibility of entering with ten additional projects in other countries in Oceania and Southeast Asia.

Australian cities have been ranked among the best in the world because of their geographical richness and nature. Through this contract, cities like Melbourne, Sydney, Adelaide, Perth, Brisbane, and the Gold Coast will have large crystalline lagoons suitable for swimming and water sports, surrounded by white sand beaches. These complexes contribute new beach hubs, catering to the Australian lifestyle where aquatic activities and entertainment are prioritized.

While these cities are located close to the coast, the projects of Crystal Lagoons will develop second and safer shorelines. They will provide additional tourist infrastructure to the natural beaches that enable people to swim and practice water sports securely, free from the sea risks in that area.

The partner in this contract is an Australian investment fund with operations in Oceania, the Americas, and Asia, with more than 30 years of experience and an investment portfolio of US$4 billion. The firm’s interest in the PAL™ model is to expand its strategic partnerships and real estate development opportunities in key markets.

 

What to expect

Like all public access projects of Crystal Lagoons, the centerpiece is a crystalline lagoon, which can be accessed via ticketed entry. The PAL™ complexes also incorporate restaurants, multifamily areas, hotels, retail, beach clubs, etc.

Australians love the water and outdoor life. However, as with many tourist destinations worldwide, coastal edges are highly developed, and land is expensive. PAL™ developments offer a successful and sustainable alternative to developing beach and recreational infrastructure in inland areas, giving a larger part of the population access to these recreational spaces,” said Alastair Sinclair, Regional Director of Crystal Lagoons.

“We look forward to leveraging our experience under this partnership and the potential of Crystal Lagoons® concepts and technology, particularly in Australia. We will now focus on building partnerships with strategic investors, developers, and landowners in each of the territories to bring these projects to fruition,” added a Vibranium Capital Partners spokesperson.

Dive into our PAL™ projects and enjoy a new stream of possibilities here! 

Since expanding to the United States, the success of Crystal Lagoons has not stopped. Their developments have always been at the forefront of real estate sales rankings in the country. This is the case with their first project, Epperson in Florida, to the newest ones, Mirada and Sunterra in Florida and Texas.

This is again confirmed by the 2023 real estate ranking by RCLCO, one of the USA’s leading real estate consulting firms, recently released. In it, five projects of Crystal Lagoons are among the top 50 top-selling master-planned communities in the country. These include Sunterra, Sierra Vista, Windsong Ranch in Texas, and Mirada and Epperson in Florida.

All of them have a crystalline lagoon as a central piece. Sunterra was the best-selling development in Texas, with a 49% increase. Mirada, which features the largest artificial lagoon in the country, grew 59% in sales, being the project of Crystal Lagoons with the greatest dynamism.

Within RCLCO’s rankings, developments with crystalline lagoons are always among the best sellers. Crystalline lagoons impact the speed of sale and price, generating an advantage over the competition.

According to the consultancy, the success and added value of the lagoons are because amenities like these are among the most sought after by families in this country. These bodies of water allow for water sports, beach life, outdoor activities, and access to nature, benefits that buyers increasingly value.

“Artificial lagoons are a cross-cutting sales driver confirmed in various rankings in all their versions, such as RCLCO and the John Burns Real Estate Consulting ranking. That’s why the United States is the world’s main market for Crystal Lagoons, with more than 275 projects in different stages of development and negotiation,” explains Ivan Manzur, Senior VP of Sales at Crystal Lagoons US Corp.

This success reflects how the Crystal Lagoons® concept and technology, patented worldwide, has become the world’s top amenity, changing the landscape and creating a unique environment of turquoise waters and white sandy beaches.

 

RCLCO, Real Estate Advisors

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