Crystal Lagoons® Partners with ARY Group to Develop 15 Public Access Lagoons™

17/07/2020

The fifth most populated country in the world, where water is a fundamental cultural element. Pakistan is Crystal Lagoons® newest market. The multinational has entered with an exclusive Master Agreement to develop 15 Public Access Lagoons™, also known as PAL™, which can be accessed by the public via ticketed entry.

This latest development adds to a list of tremendously successful projects that Crystal Lagoons business model is currently experiencing around the world. In Pakistan, the U.S. water innovation multinational has partnered with ARY Group, the country’s main business holding, present in the Middle East, Europe and the U.S., and has businesses relating to the banking world, real estate, 12 TV channels that broadcast in more than 100 countries, gold production, retail, jewelry, among others.

The holdings owner, Salman Iqbal, is considered one of the world’s most influential Muslims and one of the most daring businessmen in the entertainment industry. He also owns Pakistan’s leading cricket team, sponsored by “ARY Laguna Karachi”, which will be Crystal Lagoons first project anchored by a crystalline lagoon in the country, to be developed in Karachi, the nation’s largest city, strategic seaport and financial capital.

Considered a major contract, these projects will be developed in Pakistan’s key cities, such as Islamabad, Karachi, Lahore, Faisalabad, Rawalpindi, Gujranwala, Peshawar, Multan, Sukkur and Larkana. Once operational, they will generate projected annual sales of more than US$ 550 million, with over 12 million visitors per year.

With Pakistan currently opening up to the world and increasingly adopting aspects of Western culture, urban infrastructure and entertainment alternatives, local development has become a key focus. For this reason, the ARY Group consortium identified PAL as a replicable and scalable model of urban entertainment, due the wide array of events they can host such as events, launches, fairs, food-halls, weddings, concerts, dayclubs, etc., all in an idyllic environment and with multiple stages and platforms, from beaches, peninsulas within illuminated lagoons, terraces, transparent domes, a wide range of gastronomic services, to retail units, beach clubs, amphitheaters and recreational and cultural activities.

“PAL transform any location into the most entertaining place in the city, significantly enhancing any urban environment and create beach life just steps away from people’s homes. These projects will change the way millions of people live in Pakistan’s largest cities, by bring a part of the ocean close to their homes. This, in turn, means they can cut out travelling by car or plane to go to the beach, with the subsequent positive environmental benefits this implies,” explains Felipe Baldwin, Global Business Director at Crystal Lagoons.

The Master PAL model has captivated prominent economic groups worldwide, generating an exponential increase in sales for Crystal Lagoons. Some of the licensing contracts that the company has signed in recent months include 16 lagoons in the U.S., 30 PAL in Korea, 30 lagoons in Mexico and 18 lagoons in Central America.

Additionally, the multinational is in advanced negotiations in Japan, South Africa, Australia, the Middle East, Israel, Italy, Spain, Nigeria, Kenya, Ghana, Cambodia, Morocco and Peru, among others.

“Pakistan is a market with great potential for PAL projects due to its climate and population, among other factors. Much like an architect in England 200 years ago introduced a piece of the forest into the city of London creating urban parks, Crystal Lagoons is bringing the ocean to the heart of cities around the world. This is a very robust urban proposal, for which Crystal Lagoons is choosing the best partners around the world,” concludes Baldwin.

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Time Out: Crystal Lagoons Project in Indonesia is a Must-Visit

12-04-2024

Once again, the prestigious international entertainment, travel, and tourism guide Time Out has turned its attention to the Crystal Lagoons Treasure Bay project on the idyllic island of Bintan, Indonesia. Its recent edition of recommendations on what to see, do, and experience highlighted this project as essential to include in travelers’ itineraries and a must-visit in the region due to its unique features, as the largest crystalline lagoon in Southeast Asia with sustainable Crystal Lagoons® technology spanning 15.5 acres, equivalent to 50 Olympic-size swimming pools, surrounded by 1,400 meters of white sandy beaches.

Time Out recommended this project developed under the Public Access Lagoons™ model, also known as PAL™ developments, emphasizing the variety of aquatic experiences that can be enjoyed across its 222 acres, allowing visitors to indulge in beach life year-round with options for dining, spa, shopping, entertainment, and nightlife. Within the artificial lagoon, an oasis of turquoise waters, visitors can partake in water sports such as bungee jumping, cable water skiing, boating, slides, paddleboarding, kayaking, and wakeboarding.

With its monumental body of water, Treasure Bay has established itself as a unique experience on the paradise island of Bintan, Indonesia. Bintan, known for its nearly 3,000 islands, strategically faces Singapore and Johor Bahru, Malaysia. It offers many tourist attractions, including world-class golf courses, hiking, elephant parks, eco-farms, luxury spas, and beach activities.

This PAL™ development is surrounded by 1,400 meters of white sandy beaches, with a length of 800 meters and reaching a maximum depth of 2.5 meters. It offers various water recreation experiences, including bungee jumping, cable water skiing, boat rides, water slides, paddle boarding, kayaking, and wakeboarding. The artificial lagoon allows visitors to enjoy beach life year-round with dining options, spas, shops, entertainment, and nightlife.PAL™ projects, which anyone can access for an entrance fee, transform any site into a year-round entertainment hub with more than 125 activities that can take place in the lagoon itself or its surroundings.

Iconic Crystal Lagoons Luxury Project in Cancun prepares for opening in June

09-04-2024

Crystal Lagoons® technology is revolutionizing the hotel industry and changing the paradigm of vacation developments. Major international hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA recognize the transformative value of crystalline lagoons. They have incorporated this amenity as a critical element in their projects, making them more attractive destinations.

In association with the prestigious AVA hotel chain, Crystal Lagoons is developing an iconic project that will become the most prominent luxury resort in Cancun, centered around a monumental 2.8-acre crystalline lagoon surrounded by white sandy beaches. This artificial lagoon with turquoise waters will allow guests to enjoy exclusive floating cabins and various water activities in a unique environment.

When it opens in June 2024, AVA Resort Cancún will be an innovative luxury destination just 10 minutes from Cancun International Airport and along the city’s most extensive commercial promenade. It will be a landmark in Mexican tourism and Cancun, the largest city on the Yucatan Peninsula and a regional cultural, financial, and tourist hub.

This beachfront oasis, with all rooms facing the sea, will offer experiences for all ages and various accommodation options, from elegant rooms to spacious villas, all with breathtaking views of the Mexican Caribbean. Six pools, a water park for children, and first-class beach services ensure relaxation and fun. Additionally, high-end boutiques and local shops will provide exclusive shopping options.

“Crystal Lagoons is a pioneer in sustainability and innovation. It will offer an idyllic beach landscape to enjoy a lively life around the lagoon. Guests can relax in one or four water cabins or engage in non-motorized water sports, all in the same body of water”, said Ash Tembe, Vice President of Sales and Marketing for North America at AIC Hotel Group.

Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. Sunterra, Mirada, Windsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communities. Florida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).