Crystal Lagoons® Partners with ARY Group to Develop 15 Public Access Lagoons™

The fifth most populated country in the world, where water is a fundamental cultural element. Pakistan is Crystal Lagoons® newest market. The multinational has entered with an exclusive Master Agreement to develop 15 Public Access Lagoons™, also known as PAL™, which can be accessed by the public via ticketed entry.

This latest development adds to a list of tremendously successful projects that Crystal Lagoons business model is currently experiencing around the world. In Pakistan, the U.S. water innovation multinational has partnered with ARY Group, the country’s main business holding, present in the Middle East, Europe and the U.S., and has businesses relating to the banking world, real estate, 12 TV channels that broadcast in more than 100 countries, gold production, retail, jewelry, among others.

The holdings owner, Salman Iqbal, is considered one of the world’s most influential Muslims and one of the most daring businessmen in the entertainment industry. He also owns Pakistan’s leading cricket team, sponsored by “ARY Laguna Karachi”, which will be Crystal Lagoons first project anchored by a crystalline lagoon in the country, to be developed in Karachi, the nation’s largest city, strategic seaport and financial capital.

Considered a major contract, these projects will be developed in Pakistan’s key cities, such as Islamabad, Karachi, Lahore, Faisalabad, Rawalpindi, Gujranwala, Peshawar, Multan, Sukkur and Larkana. Once operational, they will generate projected annual sales of more than US$ 550 million, with over 12 million visitors per year.

With Pakistan currently opening up to the world and increasingly adopting aspects of Western culture, urban infrastructure and entertainment alternatives, local development has become a key focus. For this reason, the ARY Group consortium identified PAL as a replicable and scalable model of urban entertainment, due the wide array of events they can host such as events, launches, fairs, food-halls, weddings, concerts, dayclubs, etc., all in an idyllic environment and with multiple stages and platforms, from beaches, peninsulas within illuminated lagoons, terraces, transparent domes, a wide range of gastronomic services, to retail units, beach clubs, amphitheaters and recreational and cultural activities.

“PAL transform any location into the most entertaining place in the city, significantly enhancing any urban environment and create beach life just steps away from people’s homes. These projects will change the way millions of people live in Pakistan’s largest cities, by bring a part of the ocean close to their homes. This, in turn, means they can cut out travelling by car or plane to go to the beach, with the subsequent positive environmental benefits this implies,” explains Felipe Baldwin, Global Business Director at Crystal Lagoons.

The Master PAL model has captivated prominent economic groups worldwide, generating an exponential increase in sales for Crystal Lagoons. Some of the licensing contracts that the company has signed in recent months include 16 lagoons in the U.S., 30 PAL in Korea, 30 lagoons in Mexico and 18 lagoons in Central America.

Additionally, the multinational is in advanced negotiations in Japan, South Africa, Australia, the Middle East, Israel, Italy, Spain, Nigeria, Kenya, Ghana, Cambodia, Morocco and Peru, among others.

“Pakistan is a market with great potential for PAL projects due to its climate and population, among other factors. Much like an architect in England 200 years ago introduced a piece of the forest into the city of London creating urban parks, Crystal Lagoons is bringing the ocean to the heart of cities around the world. This is a very robust urban proposal, for which Crystal Lagoons is choosing the best partners around the world,” concludes Baldwin.

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The amenity powered by Crystal Lagoons® technology is an exclusive and highly valued element by buyers.

Once again, a Crystal Lagoons project makes headlines for its strong sales figures. This time, it’s the Marena development, located in the city of Luque, near Asunción, the capital of Paraguay.

Despite the challenging real estate context and high competition, the complex has sold more than 100 units in one year. “We have achieved extraordinary results despite the headwind, which confirms the validity of our proposal,” explained Gonzalo Faccas, managing partner of developer Eydisa.

The executive added, “This is the first crystalline lagoon powered by Crystal Lagoons® technology in the middle of the city, making it an exclusive and highly valued feature.”

The success of the first building, named Brisa, has been so remarkable that the firm is launching Torre Arena, the second of eight planned towers. The building responds to the high demand for units overlooking the lagoon, a desire clearly expressed by the market.

However, this milestone is not the first achievement of this complex. Since its launch, the project has generated unprecedented interest among buyers thanks to its monumental crystalline lagoon. In fact, it reached a record sales figure, surpassing 45% of units sold in its first phase within just a few months, reflecting the strong appeal of these turquoise-colored water features.

The project, driven by Crystal Lagoons and its commercial partners Eydisa and Castex, comprises eight apartment buildings offering spectacular views of the crystalline lagoon surrounded by white sand beaches and palm trees. Marena residents will enjoy a unique lifestyle with year-round access to water activities such as Stand-up, paddleboarding, Kayaking, Windsurfing, and Swimming.

The residential project is located just minutes from the city center, close to malls, offices, restaurants, banks, schools, and supermarkets, providing a convenient and functional daily lifestyle.

The success of Marena further strengthens Crystal Lagoons position in Paraguay, one of the multinational’s main markets in South America, where it has outstanding projects such as Aqua Village in San BernardinoBlue Lagoon in Pedro Juan Caballero, Costa del Lago in Hernandarias, and AquaTerra in Luque.

Infonegocios

The Crystal Lagoons project has become the epicenter of tribute bands, showcasing the best of Taylor Swift, Prince, Bruno Mars, Foo Fighters, Jimmy Buffett, and 80s hits.

Powered by Crystal Lagoons® technology, Evermore Bay serves as the stunning backdrop for a series of concerts at Evermore Orlando Resort. Located in the heart of Orlando, this project is one of Florida’s largest tourism ventures.

Throughout January and February, resort guests can enjoy an exciting lineup of beachfront performances by talented tribute artists. The series features bands covering hits from Taylor Swift, Prince, Bruno Mars, Foo Fighters, Jimmy Buffett, and 80s classics.

With over 10,000 rooms, this expansive complex is anchored by an impressive 8-acre crystalline lagoon. The project marks a significant milestone in the hotel and entertainment industry, promising to redefine the vacation experience in Orlando.

Beach Life in Orlando

The inclusion of the Crystal Lagoons® amenity is particularly noteworthy. While Orlando boasts an extensive array of entertainment options, it has long lacked a beach to enhance its tourist appeal. This gap is now filled by the turquoise lagoon and its nearly 8 hectares of pristine beach, offering guests a unique tropical retreat.

Conveniently situated near globally renowned attractions like Disney World and Universal Orlando Resort and just a short drive from Orlando International Airport, the luxury project has been hailed as a tropical beach paradise.

World-Class Hotel and Amenities

The development also introduces Orlando’s first Conrad Hotel, Hilton’s prestigious luxury brand. It features an exclusive selection of homes, villas, and apartments, along with two 18-hole golf courses designed by Jack Nicklaus. This project redefines vacation living with world-class hotel and resort standards.

“Crystal Lagoons brings a piece of the Caribbean to this iconic landlocked city, allowing visitors to enjoy a one-of-a-kind experience in a tropical oasis with turquoise waters and white sand beaches,” said Ivan Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

Real estate projects have traditionally sought to be located near the ocean, a lake, or a river due to the added value that a body of water provides—an increasingly scarce resource. In response to this limitation, developers worldwide are increasingly incorporating lagoons with Crystal Lagoons® technology, creating a new waterfront.

In fact, these crystalline lagoons have transformed the real estate paradigm of “location, location, location,” becoming the World’s Top Amenity. They boost the value of real estate projects and redefine what it means to own waterfront property. This innovation allows developers to raise sales prices, increase the value per square meter, and enhance project density.

The success of Crystal Lagoons worldwide is due to its crystalline lagoons perfectly recreating a piece of the Caribbean, allowing homes near them to cost less than those on a real beach. In fact, the developments of the multinational innovation company have consolidated as a commercial phenomenon, and every year, they stand out in different real estate rankings among the best-selling projects, confirming that lagoons are a driver of sales across the board.

Lagoons allow developers to sell lots to home builders at premium prices. Home builders, in turn, can charge more for the houses. Additionally, houses near lagoons sell faster than those in new neighborhoods without one.

The crystalline lagoons increase the value of the surrounding land by transforming an inland area into a resort-like space. These large bodies of water allow for creating a beach-style living experience anywhere, letting people live in a home as if they were on vacation every day.

A similar situation is happening with Public Access Lagoons® complexes, also known as PAL® developments, which are changing the lives of millions of people in cities. These projects, accessible to all through ticketed entry, have the unique appeal of bringing idyllic beach life just steps away from homes in the middle of the city while also offering event spaces with unparalleled scenic beauty, thanks to its large turquoise crystalline lagoon surrounded by white sandy beaches, which are illuminated at night, creating a magical ambiance. The infrastructure includes terraces, amphitheaters, domes, esplanades, commercial areas, and entertainment spaces.

Crystalline lagoons have become a key element in real estate and PAL® projects. Not only because they conquer homebuyers by bringing beach life and water sports, but also because they have become a social meeting point for people.

The sustainability of Crystal Lagoons® technology is also a relevant element, since these bodies of water need fewer chemicals than regular pools and 2% of the energy required for pool-filtration systems. In addition, the lagoons are filled once, consumes 40% less water than a green space of a similar surface area, 33 times less water than an 18-hole golf course and need water only to compensate the evaporation.