Crystal Lagoons® Partners with ARY Group to Develop 15 Public Access Lagoons™

17/07/2020

The fifth most populated country in the world, where water is a fundamental cultural element. Pakistan is Crystal Lagoons® newest market. The multinational has entered with an exclusive Master Agreement to develop 15 Public Access Lagoons™, also known as PAL™, which can be accessed by the public via ticketed entry.

This latest development adds to a list of tremendously successful projects that Crystal Lagoons business model is currently experiencing around the world. In Pakistan, the U.S. water innovation multinational has partnered with ARY Group, the country’s main business holding, present in the Middle East, Europe and the U.S., and has businesses relating to the banking world, real estate, 12 TV channels that broadcast in more than 100 countries, gold production, retail, jewelry, among others.

The holdings owner, Salman Iqbal, is considered one of the world’s most influential Muslims and one of the most daring businessmen in the entertainment industry. He also owns Pakistan’s leading cricket team, sponsored by “ARY Laguna Karachi”, which will be Crystal Lagoons first project anchored by a crystalline lagoon in the country, to be developed in Karachi, the nation’s largest city, strategic seaport and financial capital.

Considered a major contract, these projects will be developed in Pakistan’s key cities, such as Islamabad, Karachi, Lahore, Faisalabad, Rawalpindi, Gujranwala, Peshawar, Multan, Sukkur and Larkana. Once operational, they will generate projected annual sales of more than US$ 550 million, with over 12 million visitors per year.

With Pakistan currently opening up to the world and increasingly adopting aspects of Western culture, urban infrastructure and entertainment alternatives, local development has become a key focus. For this reason, the ARY Group consortium identified PAL as a replicable and scalable model of urban entertainment, due the wide array of events they can host such as events, launches, fairs, food-halls, weddings, concerts, dayclubs, etc., all in an idyllic environment and with multiple stages and platforms, from beaches, peninsulas within illuminated lagoons, terraces, transparent domes, a wide range of gastronomic services, to retail units, beach clubs, amphitheaters and recreational and cultural activities.

“PAL transform any location into the most entertaining place in the city, significantly enhancing any urban environment and create beach life just steps away from people’s homes. These projects will change the way millions of people live in Pakistan’s largest cities, by bring a part of the ocean close to their homes. This, in turn, means they can cut out travelling by car or plane to go to the beach, with the subsequent positive environmental benefits this implies,” explains Felipe Baldwin, Global Business Director at Crystal Lagoons.

The Master PAL model has captivated prominent economic groups worldwide, generating an exponential increase in sales for Crystal Lagoons. Some of the licensing contracts that the company has signed in recent months include 16 lagoons in the U.S., 30 PAL in Korea, 30 lagoons in Mexico and 18 lagoons in Central America.

Additionally, the multinational is in advanced negotiations in Japan, South Africa, Australia, the Middle East, Israel, Italy, Spain, Nigeria, Kenya, Ghana, Cambodia, Morocco and Peru, among others.

“Pakistan is a market with great potential for PAL projects due to its climate and population, among other factors. Much like an architect in England 200 years ago introduced a piece of the forest into the city of London creating urban parks, Crystal Lagoons is bringing the ocean to the heart of cities around the world. This is a very robust urban proposal, for which Crystal Lagoons is choosing the best partners around the world,” concludes Baldwin.

Corporate content

Latest News

Crystal Lagoons Project in Turkey Stands Out at Global Healthy Living Summit

02-11-2023

In Onikisubat, Turkey, the Public Access Lagoons™ project by Crystal Lagoons, which has the largest lagoon in Europe, is garnering worldwide attention as the venue for a significant expo and summit on healthy lifestyles, green economies, sustainable living, education, and innovation.

The event promotes cooperation and knowledge exchange among countries regarding an environmentally respectful and sensitive culture within cities.

The Mayor of Onikisubat, Hanefi Mahçiçek, emphasized the significance of this development as the most prominent setting for the event due to its environmental characteristics. He also noted that the PAL™ development is part of the urban plan to transform the city into a model and modern district.

Indeed, one of the attributes of this project, in partnership with the local municipality, is the sustainability of Crystal Lagoons® technology and its contribution to urban public entertainment, setting a new standard with high social impact.

This Expo 2023 features the participation of over 24 countries and is expected to draw more than 2 million visitors worldwide. The exhibition encourages cooperation and knowledge exchange among countries on healthy lifestyles, green economies, sustainable living, education, and innovation.

The sustainability of Crystal Lagoons® technology, which has received multiple global awards, has been certified by Bureau Veritas for its low water and energy consumption. Another noteworthy feature is that it uses any type of water: fresh, seawater, or brackish. It uses up to 100 times fewer chemicals than a traditional pool and can reduce the carbon footprint in the tourism and transportation sector by over 40%.In Turkey, Crystal Lagoons is also in advanced negotiations to develop PAL® projects in several country cities. These complexes provide access to crystalline lagoons and white sandy beaches for anyone through the purchase of a ticket, delivering a tropical paradise experience amid the city. Around the lagoon are spaces for fairs, launches, food halls, weddings, hotels, shops, restaurants, and concerts on multiple stages, terraces, domes, and amphitheaters.

Crystal Lagoons expands in Australia with 16 PAL™ Projects

20-10-2023

Crystal Lagoons has completed a significant expansion in Australia. The multinational innovation company has signed an important contract with investment fund Vibranium Capital Partners to develop 16 new Public Access Lagoons™ projects, also known as PAL™ developments, in Australia. Additionally, the agreement considers the possibility of entering with ten additional projects in other countries in Oceania and Southeast Asia.

Australian cities have been ranked among the best in the world because of their geographical richness and nature. Through this contract, cities like Melbourne, Sydney, Adelaide, Perth, Brisbane, and the Gold Coast will have large crystalline lagoons suitable for swimming and water sports, surrounded by white sand beaches. These complexes contribute new beach hubs, catering to the Australian lifestyle where aquatic activities and entertainment are prioritized.

While these cities are located close to the coast, the projects of Crystal Lagoons will develop second and safer shorelines. They will provide additional tourist infrastructure to the natural beaches that enable people to swim and practice water sports securely, free from the sea risks in that area.

The partner in this contract is an Australian investment fund with operations in Oceania, the Americas, and Asia, with more than 30 years of experience and an investment portfolio of US$4 billion. The firm’s interest in the PAL™ model is to expand its strategic partnerships and real estate development opportunities in key markets.

What to expect

Like all public access projects of Crystal Lagoons, the centerpiece is a crystalline lagoon, which can be accessed via ticketed entry. The PAL™ complexes also incorporate restaurants, multifamily areas, hotels, retail, beach clubs, etc.

“Australians love the water and outdoor life. However, as with many tourist destinations worldwide, coastal edges are highly developed, and land is expensive. PAL™ developments offer a successful and sustainable alternative to developing beach and recreational infrastructure in inland areas, giving a larger part of the population access to these recreational spaces,” said Alastair Sinclair, Regional Director of Crystal Lagoons.

“We look forward to leveraging our experience under this partnership and the potential of Crystal Lagoons® concepts and technology, particularly in Australia. We will now focus on building partnerships with strategic investors, developers, and landowners in each of the territories to bring these projects to fruition,” added a Vibranium Capital Partners spokesperson.

Dive into our PAL™ projects and enjoy a new stream of possibilities here!

U.S. Real Estate Ranking Places Crystal Lagoons Projects Among the 50 Top-Selling Master-Planned Communities of 2023

17-10-2023

Since expanding to the United States, the success of Crystal Lagoons has not stopped. Their developments have always been at the forefront of real estate sales rankings in the country. This is the case with their first project, Epperson in Florida, to the newest ones, Mirada and Sunterra in Florida and Texas.

This is again confirmed by the 2023 real estate ranking by RCLCO, one of the USA’s leading real estate consulting firms, recently released. In it, five projects of Crystal Lagoons are among the top 50 top-selling master-planned communities in the country. These include Sunterra, Sierra Vista, Windsong Ranch in Texas, and Mirada and Epperson in Florida.

All of them have a crystalline lagoon as a central piece. Sunterra was the best-selling development in Texas, with a 49% increase. Mirada, which features the largest artificial lagoon in the country, grew 59% in sales, being the project of Crystal Lagoons with the greatest dynamism.

Within RCLCO’s rankings, developments with crystalline lagoons are always among the best sellers. Crystalline lagoons impact the speed of sale and price, generating an advantage over the competition.

According to the consultancy, the success and added value of the lagoons are because amenities like these are among the most sought after by families in this country. These bodies of water allow for water sports, beach life, outdoor activities, and access to nature, benefits that buyers increasingly value.

“Artificial lagoons are a cross-cutting sales driver confirmed in various rankings in all their versions, such as RCLCO and the John Burns Real Estate Consulting ranking. That’s why the United States is the world’s main market for Crystal Lagoons, with more than 275 projects in different stages of development and negotiation,” explains Ivan Manzur, Senior VP of Sales at Crystal Lagoons US Corp.

This success reflects how the Crystal Lagoons® concept and technology, patented worldwide, has become the world’s top amenity, changing the landscape and creating a unique environment of turquoise waters and white sandy beaches.

RCLCO, Real Estate Advisors

Want to know more about the meeting point of the 21st century?
Please leave your information below and we will contact you brieﬂy.

We do not sell entrance tickets or properties, please contact the project directly.