The arrival of Crystal Lagoons in India highlighted by 800 media outlets

Crystal Lagoons’ entry into the world’s second most populous country, India, has caused great international expectations. A few days after the announcement, more than 800 media outlets around the world have dedicated articles to highlight the important agreement signed by the multinational innovation company with the conglomerate Champions Group to develop 100 Public Access Lagoons™ projects, also known as PAL™ complexes, and real estate developments within a maximum period of 20 years.

These complexes will provide a source of entertainment in a country that culturally values water activities in cities. In fact, more than 80% of India’s population is Hindu, a religion that considers water to be a vital element of life.

This will be possible due to the agreement between Crystal Lagoons with Champions Group, one of India’s and Asia’s leading conglomerates with business interests in real estate, infrastructure, hospitality, automotive, finance, medical products, technology, media, fashion and lifestyle industries. Hema Malini Nidamanuri, CEO of Champions Group, was named as one of the “Top 50 CEOs” by CEO Magazine.

The deal covers 26 of India’s 28 states and through its partnership with Crystal Lagoons, Champions Group seeks to set up a new real estate portfolio, with projects designed for the high-income segment that involve paying a membership fee, something akin to a traditional country club. These projects will then be developed to cover other market segments.

With these projects, inhabitants of coastal and inland cities including New Delhi, Mumbai, Bangalore, Calcutta, Goa, Hosur, Chennai and Hyderabad will have the opportunity to experience a tropical paradise on their doorstep for the price of an entrance ticket.

 The developments will start in the south of the country, which attracts most tourists and has a tropical climate. It will leverage the sustainable aspect of Crystal Lagoons® technology, which can make use of any type of water, consumes 30 times less water than a golf course and only half that of a park of the same size.

The projects include space for hotels, multi-family areas, stores, restaurants, recreational and entertainment activities, commercial and leisure infrastructure around the crystalline waters. The PAL™ developments will be open all year round and are expected to welcome over 500,000 visitors annually, always being mindful to not overcrowd the beaches, maintaining a minimum of 3-4 square meters per person.

This agreement to develop 100 PAL™ and real estate projects is proof that our turquoise-water lagoons concept works, particularly the public access model. It also demonstrates why PAL™ projects make up 800 of our 1,015 Crystal Lagoons resorts worldwide, at different stages of development,” said Alastair Sinclair, regional director of Crystal Lagoons.

PAL™ developments provide a safe and inclusive way to enjoy the water and change people’s lives in cities. It’s the same as what happened 200 years ago, when the first urban parks were created meaning the general public didn’t have to travel to a forest on the outskirts of the city to connect with nature. Today, every city in the world has parks and green areas. The same phenomenon is occurring with public access complexes, which integrate the concept of the ocean and the beach into city design,” Sinclair said.

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Crystal Lagoons started 2024 on a high note. The multinational announced a new contract that enhances its presence in this country, the primary market for the firm in the Middle East and North Africa (MENA) region.

The new real estate project is Azha North Lagoon, a second home complex located on the North Coast, in partnership with Madaar Development, a firm with which Crystal Lagoons has already developed the successful project Azha Ain Sokhna on the Red Sea. The new project will be in Ras Al Hikma, an area of great tourist and holiday success. It is on the front line with a 27-acre lagoon.

In Egypt, Crystal Lagoons has projects in different stages of development and operation, mainly located on the North Coast and along the Red Sea. Also in this country, the multinational has advanced negotiations to enter Cairo with its Public Access Lagoons™ complexes, also known as PAL™, which will revolutionize the lifestyle in Egypt’s cities, bringing beach life to the doorstep of homes and accessible to anyone through the payment of a ticket.

These crystalline lagoons are an attractive real estate amenity in Egypt. Among the multinational’s business partners in Egypt are recognized managers such as Tatweer Misr, Hassan Allam Properties, Golden Pyramids Plaza, and Madaar Development, among others. Likewise, Egypt is the second largest crystalline lagoon in the world at the Citystars Sharm El Sheikh project, with 28 acres in the middle of the desert.

“In Egypt, Crystal Lagoons® technology is recognized as the only one capable of developing crystalline lagoons at low construction and maintenance costs,” explains Miguel Ángel Cabañas, regional director of Crystal Lagoons.

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With new developments in Buenos Aires (Openn Pilar), Rosario (Vida Lagoon y Distrito Cero), and Mar del Plata (Developer Aqua), Argentina has consolidated its position as Crystal Lagoons’ main market in South America after Chile.  In addition to these complexes, there are others in association with essential local real estate managers such as Castex, Morvial, Arkken Group, Rossetti Desarrollos Urbanos, Grupo Monarca, Grupo Developer, DLM, Galp Inversiones and Vizora in Gran Buenos Aires, Córdoba and Pinamar. The projects Terralagos, Lagoon Pilar, Acquavista, and Remeros Beach, among others, stand out.

All Crystal Lagoons developments in Argentina have become sales successes. Remeros Beach sold over half of its sites within the first two months, while Terralagos sold more than 1,000 lots, exhausted apartments in record time, and has a waiting list for the next building to be launched, both projects in Buenos Aires. In Mar del Plata, Developer Aqua sold one-third of the project on the first day of commercial launch, tripling the price per square meter.

“In Argentina, beyond the different economic situations, the success of Crystal Lagoons does not stop. Projects incorporating lagoons generate exponential added value in the real estate sector. The projection is even more positive because an increase in foreign investment is expected in the coming months, which will further boost the real estate market”, explains Francisco Matte, Crystal Lagoons’ regional director for Latin America.

One of the keys to the multinational’s success in Argentina is the beachside lifestyle of its residents who, thanks to the crystalline lagoons, can enjoy turquoise waters just steps from their homes without the need to take a plane, even in inland areas such as Córdoba and Rosario and in a renowned resort town like Mar del Plata.

Crystal Lagoons also has advanced negotiations in Argentina to develop Public Access Lagoons™, also known as PAL™ projects. These complexes, accessible to anyone by paying a ticket, feature large crystalline lagoons and white sand beaches surrounded by attractive amenities such as restaurants, beach clubs, retail outlets, theaters, and cultural activities.

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Crystalline lagoons, powered by Crystal Lagoons® technology, have redefined the global real estate market paradigm. Once again, a leading economic media outlet, Forbes, acknowledges the impact of this amenity, highlighting it as a key driver of sales across the board. Particularly notable is the case of Colombia, where crystalline lagoons have been a fundamental factor in the commercial success of real estate projects. An eloquent example of this phenomenon is the commercial success of the construction company Arquitectura y Concreto. Crystal Lagoons has been a determining factor in the 70% increase in its sales, even in a challenging real estate context facing a 45% decline.

“It sounds unbelievable, but that’s how it happened,” said Francisco Martínez, president of Arquitectura y Concreto, in an interview with Forbes Colombia, attributing the meteoric increase in sales to the innovation of Crystal Lagoons. The executive highlights the success of Crystal Lagoons projects with AED, including Baia Kristal in Cartagena de Indias, the best-selling project in Colombia, reflecting the multinational phenomenon in that market. In fact, with its 3.2 hectares of crystal-clear waters and white sands, it was initially projected to be sold within three years, but it ended up being commercialized in less than 12 months, positioning itself as the #1 project in sales in the country since its launch.

This success led AED to finalize a master agreement with Crystal Lagoons to develop 13 projects with crystalline lagoons in the Colombian Caribbean and the Coffee Region, including cities such as Barranquilla, Santa Marta, Pereira, and Cartagena de Indias.

Azul de Arenas is part of this agreement and marks Crystal Lagoons’ entry into Latin American retail as part of the Colombian Caribbean’s largest shopping and entertainment center. The project’s centerpiece in Cartagena de Indias will be a 3-hectare crystalline lagoon suitable for swimming and water sports.

Forbes