The arrival of Crystal Lagoons in India highlighted by 800 media outlets

11/12/2022

Crystal Lagoons’ entry into the world’s second most populous country, India, has caused great international expectations. A few days after the announcement, more than 800 media outlets around the world have dedicated articles to highlight the important agreement signed by the multinational innovation company with the conglomerate Champions Group to develop 100 Public Access Lagoons™ projects, also known as PAL™ complexes, and real estate developments within a maximum period of 20 years.

These complexes will provide a source of entertainment in a country that culturally values water activities in cities. In fact, more than 80% of India’s population is Hindu, a religion that considers water to be a vital element of life.

This will be possible due to the agreement between Crystal Lagoons with Champions Group, one of India’s and Asia’s leading conglomerates with business interests in real estate, infrastructure, hospitality, automotive, finance, medical products, technology, media, fashion and lifestyle industries. Hema Malini Nidamanuri, CEO of Champions Group, was named as one of the “Top 50 CEOs” by CEO Magazine.

The deal covers 26 of India’s 28 states and through its partnership with Crystal Lagoons, Champions Group seeks to set up a new real estate portfolio, with projects designed for the high-income segment that involve paying a membership fee, something akin to a traditional country club. These projects will then be developed to cover other market segments.

With these projects, inhabitants of coastal and inland cities including New Delhi, Mumbai, Bangalore, Calcutta, Goa, Hosur, Chennai and Hyderabad will have the opportunity to experience a tropical paradise on their doorstep for the price of an entrance ticket.

The developments will start in the south of the country, which attracts most tourists and has a tropical climate. It will leverage the sustainable aspect of Crystal Lagoons® technology, which can make use of any type of water, consumes 30 times less water than a golf course and only half that of a park of the same size.

The projects include space for hotels, multi-family areas, stores, restaurants, recreational and entertainment activities, commercial and leisure infrastructure around the crystalline waters. The PAL™ developments will be open all year round and are expected to welcome over 500,000 visitors annually, always being mindful to not overcrowd the beaches, maintaining a minimum of 3-4 square meters per person.

“This agreement to develop 100 PAL™ and real estate projects is proof that our turquoise-water lagoons concept works, particularly the public access model. It also demonstrates why PAL™ projects make up 800 of our 1,015 Crystal Lagoons resorts worldwide, at different stages of development,” said Alastair Sinclair, regional director of Crystal Lagoons.

“PAL™ developments provide a safe and inclusive way to enjoy the water and change people’s lives in cities. It’s the same as what happened 200 years ago, when the first urban parks were created meaning the general public didn’t have to travel to a forest on the outskirts of the city to connect with nature. Today, every city in the world has parks and green areas. The same phenomenon is occurring with public access complexes, which integrate the concept of the ocean and the beach into city design,” Sinclair said.

Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

New Beach Club at Crystal Lagoons’ First PAL™ Development in Asia

28-03-2024

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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The Aesthetic Value of Crystalline Lagoons Draws Global Events

26-03-2024

The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

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