Amenities Evolution: Crystal Lagoons® technology Set to Dominate SFR Rentals

In the real estate market, the build-to-rent (BTR) sector emerges as one of the major winners of 2023. BTR involves longer tenancy agreements managed by operators, financial groups, and developers that prioritize long-term viability, distinctive amenities, and a strong sense of community integration.

As tenants yearn for a lifestyle that transcends the ordinary, Crystal Lagoons delivers precisely that – an amenity featuring beach life, water sports, event esplanades, amphitheaters, and clubhouses that transform every day into a magical vacation-like experience.

This boom is evidenced by a new trend in the tenant profile, as tenants now prefer single-family rental homes and communities instead of buying. This shift in the market structure has made tenants less sensitive to rental prices, as potential homeowners are taking their chances and firmly believe that the Federal Reserve’s interest rates at 5.25% and home prices should go down in the near future creating new opportunities for purchasing houses at a discounted rate. The market last saw these rates in July 2006, when the US GDP was 3.2% and inflation 4.4%.

What does this mean for the market and developers targeting that specific segment? 

 

Renters, by choice, are demanding superior quality homes. Studies have shown they highly value interior finishes, better amenities, and connectivity. As a result of these new demands in the shifting market, firms that meet the new standard can attain higher cash flows. And it has been seen on most of the projects with a crystalline lagoon with Crystal Lagoons technology on it, where sales have improved over a year (Sunterra sold nearly 800 units last year, being among the highest-selling communities in the country) and occupancy rates are at their highest. 

Higher rates have affected the whole real estate market in terms of financing and development; this is because total existing home sales fell 2.4% from February to March and are also down 22% compared to last year, scaring investors off. If we compare the first two months of home purchases in the SFR firms segment between 2022 and 2023, purchases have fallen by 90% in 2023.

Despite this, larger-single family rental (SFR) firms are better off due to the positive impact on their balance sheets with increasing rent, and we must consider that single-family housing inventory is at its lowest point in the last 40 years. Larger investors are closely eyeballing these firms and can help projects with broader financing options for their specific needs. 

Due to the current market condition, many analysts say that this will be the year of operational efficiency, not just efficiency when it comes to maintaining the property but specifically in the project as a whole, highlighting the use of technology in common spaces such as lagoons, concierge/reception, events, golf courses, and underutilized land. Incorporating technology that makes these projects more cost-efficient will be highly valued by investors because they are the same points set aside by developers and can improve earnings and drive sustainable growth in the long run.¯

The Way South

 

Investors are increasingly interested in the Sun Belt, a region spanning the Southeast and Southwest of the United States, comprising 18 states and 75% of the country’s population growth. Dallas and Tampa rank among the top ten US cities with the most real estate potential, where notably Crystal Lagoons has nine operational projects, several among the top-selling in the nation. While single-family developments remain important, multifamily communities are emerging as a major driving force in this region.

Traditionally attracting older couples for retirement, the Sub Belt has now become a sought-after destination for millennials due to its lower taxes and more affordable housing options. This demographic’s preference for suburban areas is fueling a substantial pace of suburban growth, with Generation Z expected to further contribute to this trend.

 

Adding an artificial lagoon powered by Crystal Lagoons® technology adds substantial value to existing and future developments in the area, leading to increased occupancy rates and higher rental prices. A crystalline lagoon is an amenity that holds greater appeal and interest for the discerning new generation of renters. Moreover, it serves as a low-cost development and maintenance project, generating added value for the community. Notably, a crystalline lagoon consumes only 2% of the energy and 100 fewer chemicals compared to a typical swimming pool of the same size. 

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The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

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Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

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Please leave your information below and we will contact you briefly.

The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

Previous slide
Next slide

Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

Bringing idyllic beach life to any place in the world is the essential attraction of Crystal Lagoons, which becomes even more relevant in Mediterranean countries. This is the case for Paraguay, one of the company´s main markets in South America, along with Brazil, Chile, and Argentina.

This commercial success is illustrated by the remarkable sales trajectory of the recently announced Marena project in the city of Luque, near the capital Asunción, which has exhibited extraordinary sales success, exceeding 45% of the units sold in its first stage.

This development, promoted jointly with the commercial partners of Crystal Lagoons, Eydisa, a Paraguayan real estate company, and Castex, an Argentinean real estate company, adds to the 18 projects in different stages of development and negotiation in Paraguay in the cities of San Bernardino, Pedro Juan Caballero, Hernandarias and Luque, in partnership with local and international investors.

“The lagoons powered by Crystal Lagoons® technology are well recognized in Paraguay, and Marena is creating a unique and unrepeatable project in the middle of the city. All apartments surround the lagoon with beach and palm trees, creating the perfect setting to make the dream of living in the middle of the city with a beach 365 days a year come true,” explains Gonzalo Faccas, managing partner of Eydisa.

Paraguayan developers have identified the added value of Crystal Lagoons in their projects, as our sustainable technology brings the ocean experience closer to urban areas, creating a coastal lifestyle in the middle of the city,” adds Francisco Matte, regional director of Crystal Lagoons for Latin America.

Other relevant Crystal Lagoons projects in Paraguay include Aqua Village in San Bernardino, Blue Lagoon in Pedro Juan Caballero, Lake Coast in Hernandarias, and AquaTerra in Luque.

Blue Tree Phuket in Thailand, the project with the Crystal Lagoons® amenity under the Public Access Lagoons® business model in Asia, has established itself as the premier entertainment center in the region and a benchmark for hosting high-level sports events like Aquathlons. Recently, it was the venue for the 6th tournament of the Asia Pacific Padel Tour 2024, the APP Phuket Open.

The successful event brought together 107 pairs and 145 players of different levels, who competed in men’s, women’s, and mixed categories, both in Pro and Amateur modalities. For three days, the facilities at Blue Tree buzzed with the passion for Padel, one of the fastest-growing sports worldwide.

Blue Tree Phuket has the largest paddle community in Thailand. Padel Phuket has 6 paddle courts, 2 outdoor and 4 indoor, and offers professional training classes for players of all ages and recreational facilities. 

Located in the iconic tourist destination of Phuket, which receives over 38 million visitors annually, the PAL® Blue Tree project has become an oasis of entertainment and sports. The 4.2-acre crystalline lagoon with Crystal Lagoons® technology, surrounded by white sand beaches, a private peninsula, restaurants, a beach club, and a pool bar, has positioned itself as the ideal place to enjoy an entertaining and dynamic beach experience 24 hours a day, as well as a year-round calendar full of activities, including concerts, themed parties, beauty contests, sports competitions, and activities for the whole family.

Crystal Lagoons PAL® projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.