CNBC: Crystal Lagoons Offers “Homebuyers the Benefits of the Beach Without the Risk”

The multinational water innovation company, Crystal Lagoons®, which began building massive oases in other parts of the globe such as South America and the Middle East, is now rapidly expanding across the United States. The expansion has been showcased by CNBC’s Emmy Award winning journalist, Diane Olick.

The company, which currently has operational lagoon communities in Florida and Texas, is expected to open seven more this year, between California and Pennsylvania.

“We’ve got 30 signed projects and it’s really been kind of an inflection curve in the last couple of years,” said Eric Cherasia, Vice President of Crystal Lagoons Corp.

Crystal Lagoons, a U.S. firm with offices in Miami, Texas and Los Angeles, works with local developers, licensing the technology. In the case of Epperson, the firm worked with Metro Development Group.

Continued sales success

“When you see this, it really, really pops and is spectacular,” said Greg Singleton, Metro’s President. “It’s way cheaper than a golf course, and it appeals to so many different people. It just became a cost benefit analysis for us. We thought we’d sell more homes quicker and get a price premium when it’s all said and done.”

Epperson saw a 21% sales increase at its model homes during the preconstruction period, over a seven-month time frame, compared with 1% to 5% increases at competitor communities, according to Builder Magazine.

It’s a differentiator for us,” said Sean Strickler, Pulte Group’s West Florida division President. “We’ve been building homes across Tampa for several years, and the lagoon provides a unique take on a new amenity our residents can enjoy. Now for years we’ve built golf courses and traditional club houses, and to see a beautiful 8-acre crystalline lagoon has been a tremendous draw.”

Strickler says the homes at Epperson sell at about a 9% to 10% premium to comparable homes in the Tampa area, all because of the lagoon.

“It is a patented technology, so I’m only able to go into a little bit of detail, but it works through a disinfection process, with some ultrasonic systems,” Cherasia said. “We use 100 times fewer chemicals than conventional swimming pools and about 2% of the energy, which is really what makes this work.”

There is a water slide, as well as kayaks and an island float. It is surrounded on one side by a sandy beach and the other by a large Tiki bar. A new restaurant scheduled to open soon.

Other advantages

“My wife had seen this area, and as soon as I got to the bridge that overlooked the area and saw that lagoon, the rest is history,” said Dennis Svoboda, who moved here from to retire.

His daughter, Natalie Farrell, and her husband followed with their toddler. “The thing with the real beaches is, you got to pay flood insurance. I don’t have to pay flood insurance in the middle of Florida here, so it’s a lot cheaper,” said Svoboda.

The lagoon water level can actually be lowered in advance of a storm, so there is little chance of overflow.

Crystal Lagoons is expanding outside the housing development model as well, and is strongly focused on building more lagoons in the U.S. and the rest of the globe, which will be open to the public, known as Public Access Lagoons™, or PAL™.

Crystal Lagoons is an international innovation company, founded by scientist Fernando Fischmann, which has developed a patent-protected technology that allows the construction and maintenance of unlimited-size clear water lagoons at very low costs.

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Ascensions on Lake Travis marks the latest Public Access Lagoons® venture signed by Crystal Lagoons in Texas, adding to the multinational innovation company’s array of complexes across the state. 

The project’s standout feature is a sprawling 2.1-acre crystalline lagoon suitable for swimming and water sports. The lagoon will be the centerpiece of a high-end hotel development, solidifying the foothold of Crystal Lagoons in the hospitality industry. Notably, it will be the first Public Access Lagoons® project—also known as PAL® developmentsin Austin, promising a completely new and unique entertainment offering accessible to all through ticketed entry.

Located in Spicewood, a mere 45 minutes northwest of Austin, this development, in partnership with Austin Real Estate Ventures, promises more than just pristine beaches. Luxury residential units, retail boutiques, restaurants, and bespoke services will complement the lagoon, epitomizing the quintessential PAL™ experience.

Crystal Lagoons® technology will not only bring beach life to this area of the Lone Star State but do so sustainably, alleviating the need for Spicewood residents to travel far for coastal recreation and thereby reducing the carbon footprint.

Derek Diaz, CEO of Austin Real Estate Ventures, affirms, “We’re thrilled to partner with Crystal Lagoons to curate the ultimate resort destination, bringing white sand beaches, vibrant blue water, and luscious palm trees to the most desirable location in the state, Lake Travis, in the heart of Texas Hill Country.”

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The United States stands as the primary global market for Crystal Lagoons, with over 275 projects in various stages of development and negotiation. Texas, in particular, boasts over 70 complexes, including notable successes like Lago Mar, Balmoral, Windsong Ranch, Sunterra, and Sierra Vista, among others. 

The inauguration of Crystal Lagoons project in the United StatesEvermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!Associated PressNBCFoxABCCBSWashington Daily NewsFinanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Since then, numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

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Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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