In an interview with Colombian financial newspaper, Portafolio, Executive Director at Crystal Lagoons®, Cristián Lehuedé, emphasized the multinational’s global expansion despite Covid and highlighted the firm’s latest signings in Colombia.
The article stresses that, due to the pandemic, tourism became one of the first sectors to close and may be one of the last to reopen. However, some projects scheduled to be developed this year, as well as new tourism investments, remain on schedule.
“Fortunately, our projects are long-term developments. At the moment, while many are staying at home, ongoing negotiations concerning these lagoons have evolved positively,” says Cristián Lehuedé.
The multinational water innovation Miami-based company has developed a concept patented in more than 190 countries worldwide, with unique amenities characterized by their crystalline water and size. Typically spanning over more than 2.5 acres, they are powered by specialized, patented technology making them more economical than a swimming pool of the same dimensions.
“A lagoon costs approximately US$ 1.1 million per 2,5 acres, however the lagoons are part of large-scale real estate projects, with apartments, houses, and even hotels surrounding them, and increase the value of these properties. An entrance ticket to these lagoons costs approximately US$ 10 in Latin American countries,” he added.
Despite the current restrictions caused by the coronavirus, which has meant operations have been suspended in certain countries, as time has passed, the industry has slowly resumed. As example of this in Colombia are two projects near Cartagena that are currently making headway.
“One has a public component and the other is more of a private real estate development,” said the executive, referring to the firm’s Public Access Lagoons™, also known as PAL™, and real estate projects.
For Crystal Lagoons, a key element of the firm is its state-of-the-art technology that maintains the water crystalline sustainably.
Cristián Lehuedé explains that this unique technology created and patented by Crystal Lagoons uses up to 100 times less chemicals than conventional swimming pool or drinking water treatment technologies and consumes only 2% of the energy needed by conventional swimming pool filtration systems.