Crystal Lagoons® Amenity Drives Project Sales in Dubai

The announcement of the Azizi Developments Company of Dubai (UAE), about the construction of a 13-hectare lagoon with Crystal Lagoons® technology, which will span the entire Riviera project, located in the center of the Mohammed Bin Rashid City megaproject (MBR City), had an exceptional effect on the project sales.

According to the company, in the last two months it has hired about 210 people to meet the demand generated by the interest in the Riviera project. In the sales area alone, 125 salespeople have been recruited, while the customer service department increased its staff with more than 30 specialists, while marketing grew with 12 professionals.

This phenomenon is not new in the Emirate. In fact, the MBR City complex hit home when the most expensive real estate in Dubai was sold. The residential property, a 7-bedroom house, sold for US$ 24.5 million (AED 90 million). A similar situation was registered by the Tilal Al Ghaf project, which sold 322 homes in just 48 hours and whose first and second phases were sold out in seven days.

The Riviera project is centered on an immense turquoise lagoon, which will be surrounded by 71 buildings, 16,000 residential units, restaurants and exclusive retail spaces. One of the great attractions, in addition to the lagoon, is the location of Riviera, near the Meydan One Mall (the largest in the world) and the Meydan racetrack, home to the Horses World Cup, as well as the main centers entertainment and shopping venues in Dubai.

Sustainable Technology

For Crystal Lagoons®, one of the central elements of its business is the technological structure, created and patented by the firm, which is managed so that the maintenance of the waters is sustainable over time.

These water amenities use up to 100 times less chemicals than conventional pool or drinking water treatment technologies, and consume only 2% of the energy required by conventional pool filtration systems.

Crystal Lagoons®is an international innovation company founded by scientist Fernando Fischmann, who has developed a patented technology that allows the construction and maintenance at low cost of artificial turquoise water lagoons of unlimited size.

 

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The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

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Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

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The innovative concept and technology developed by Crystal Lagoons has revolutionized real estate in the United States, transforming landscapes and lifestyles across multiple states. Known for its stunning crystalline artificial lagoons, the multinational company is experiencing remarkable growth, particularly in Florida, Texas, Alabama, California, and South Carolina.

Operational Projects and New Openings

Currently, there are ten operational projects with Crystal Lagoons® amenities across Florida and Texas, where early-adopters of the technology have experienced a notable increase in property values and an acceleration of real estate sales.

New projects are set to open in 2024 in both states, as well as in California and South Carolina.

Commercial Success of Real Estate Projects

Incorporating Crystal Lagoons® amenities into real estate developments has proven crucial for commercial success. These lagoons provide both visual and recreational appeal, becoming focal points that attract buyers and elevate the value of surrounding properties. Crystal Lagoons makes idyllic beach life possible in previously unimaginable locations, creating new business opportunities for developers and transforming market dynamics by challenging the paradigm of “location, location, location.”

Crystal Lagoons has emerged as a top sales catalyst, driving commercial success globally despite economic challenges. In the U.S., their projects boast impressive sales figures, highlighted by top rankings from RCLCO and John Burns. Notable projects like Sunterra, Mirada, Windsong Ranch, and Epperson ranked among the top 50 best-selling master-planned communities in 2023.

Consolidation of the PAL® Concept

The Public Access Lagoons® business model has proven to be a remarkable success, transforming urban and rural landscapes into tropical beach destinations accessible via a ticket entry just a few steps from people’s homes. These entertainment-hubs offer year-round revenue opportunities through watersports, rentals, restaurants, retail, concerts, weddings, nightlife and more. The innovative PAL® concept has solidified Crystal Lagoons’ position as a leader in the industry, delivering unparalleled recreational and commercial value while fostering economic development in the communities where these projects are present.

With projects in various stages of development across the globe, the U.S. remains Crystal Lagoons’ primary market. Recent ventures to develop new PAL® projects in Texas, Florida, and Alabama further highlight the company’s expansive growth.

Previous slide
Next slide

Among the exciting developments is a new project in Alabama, a 100% PAL® initiative featuring a 5-acre lagoon and a robust hotel component with prominent brands. Meanwhile, Lake Travis in Spicewood, Texas, stands out with its 3-acre crystalline lagoon, designed for swimming and water sports, coupled with high-density short-term rentals to offer a premium experience in one of Texas’ most affluent communities.

Another notable project is Oak Hills in Columbia, South Carolina, which will feature a 4.8-acre lagoon, retail spaces, and a variety of sports activities, along with 800+ single-family homes, a golf course, and a clubhouse. Lastly, Angel Lagoon in Dayton, Texas, will boast a 4-acre lagoon surrounded by hotels, and attractions such as live concerts, inflatable water slides, food trucks, and lounging areas.

Crystal Lagoons continues to revolutionize and raise the standards of real estate in the US, offering unmatched value to homeowners and developers, while driving economic growth through sustainability and innovation.

Want to know more about the meeting point of the 21st century?

Please leave your information below and we will contact you briefly.

Bringing idyllic beach life to any place in the world is the essential attraction of Crystal Lagoons, which becomes even more relevant in Mediterranean countries. This is the case for Paraguay, one of the company´s main markets in South America, along with Brazil, Chile, and Argentina.

This commercial success is illustrated by the remarkable sales trajectory of the recently announced Marena project in the city of Luque, near the capital Asunción, which has exhibited extraordinary sales success, exceeding 45% of the units sold in its first stage.

This development, promoted jointly with the commercial partners of Crystal Lagoons, Eydisa, a Paraguayan real estate company, and Castex, an Argentinean real estate company, adds to the 18 projects in different stages of development and negotiation in Paraguay in the cities of San Bernardino, Pedro Juan Caballero, Hernandarias and Luque, in partnership with local and international investors.

“The lagoons powered by Crystal Lagoons® technology are well recognized in Paraguay, and Marena is creating a unique and unrepeatable project in the middle of the city. All apartments surround the lagoon with beach and palm trees, creating the perfect setting to make the dream of living in the middle of the city with a beach 365 days a year come true,” explains Gonzalo Faccas, managing partner of Eydisa.

Paraguayan developers have identified the added value of Crystal Lagoons in their projects, as our sustainable technology brings the ocean experience closer to urban areas, creating a coastal lifestyle in the middle of the city,” adds Francisco Matte, regional director of Crystal Lagoons for Latin America.

Other relevant Crystal Lagoons projects in Paraguay include Aqua Village in San Bernardino, Blue Lagoon in Pedro Juan Caballero, Lake Coast in Hernandarias, and AquaTerra in Luque.

Blue Tree Phuket in Thailand, the project with the Crystal Lagoons® amenity under the Public Access Lagoons® business model in Asia, has established itself as the premier entertainment center in the region and a benchmark for hosting high-level sports events like Aquathlons. Recently, it was the venue for the 6th tournament of the Asia Pacific Padel Tour 2024, the APP Phuket Open.

The successful event brought together 107 pairs and 145 players of different levels, who competed in men’s, women’s, and mixed categories, both in Pro and Amateur modalities. For three days, the facilities at Blue Tree buzzed with the passion for Padel, one of the fastest-growing sports worldwide.

Blue Tree Phuket has the largest paddle community in Thailand. Padel Phuket has 6 paddle courts, 2 outdoor and 4 indoor, and offers professional training classes for players of all ages and recreational facilities. 

Located in the iconic tourist destination of Phuket, which receives over 38 million visitors annually, the PAL® Blue Tree project has become an oasis of entertainment and sports. The 4.2-acre crystalline lagoon with Crystal Lagoons® technology, surrounded by white sand beaches, a private peninsula, restaurants, a beach club, and a pool bar, has positioned itself as the ideal place to enjoy an entertaining and dynamic beach experience 24 hours a day, as well as a year-round calendar full of activities, including concerts, themed parties, beauty contests, sports competitions, and activities for the whole family.

Crystal Lagoons PAL® projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.