Crystal Lagoons enters the Latin American retail market as part of the largest shopping and entertainment center in the Colombian Caribbean. The central element of the project located in Cartagena de Indias, “Azul de Arenas,” will be a 3-hectare crystalline lagoon suitable for swimming and water sports.
These developments, to which anyone can enter by paying a ticket, also incorporate commerce, a 150-room hotel, offices, apartments, and health centers, among other spaces.
The 120-hectare development is located in this dynamically growing city and will be one of the most important commercial projects, with 110,000 m² of leasable area, highlighting its design and sustainable urbanism, characteristics of Crystal Lagoons® technology.
“Shopping centers today must reinvent themselves and introduce new functional and experiential offerings to the public. PAL™ projects provide an answer to this need, as they not only offer an idyllic beach life but also bring together restaurants, event centers, culture, shows, and attractive activities, factors that enhance public attraction. An example of this is Ary Laguna, one of the largest shopping centers in Pakistan, and the advanced conversations with major US retailer chains,” explains Miguel Ángel Cabañas, Regional Director for Latin America and the Caribbean of Crystal Lagoons.
A Long-Term Agreement
Azul de Arenas is part of one of the largest agreements signed by Crystal Lagoons in Latin America, in association with AED Constructores, one of the main real estate firms in the country. The mega-contract includes 13 projects with crystalline lagoons that, in addition to the Colombian Caribbean, will also enhance another tourist icon such as the “Eje Cafetero”.
The success of Baia Kristal, Crystal Lagoons’ first real estate complex in the country, also in partnership with AED Constructores, prompted this company to sign the master agreement to develop projects in Barranquilla, Santa Marta, Pereira, and Cartagena de Indias itself.
“The fact that one of Colombia’s leading developers, such as AED, partners with Crystal Lagoons to build numerous projects, including the largest shopping center in the Colombian Caribbean, shows how our concept and technology are a success in Colombia,” adds Cabañas.
The PAL™ model has piqued the interest of important players worldwide. Crystal Lagoons experienced a record global expansion with these projects. The company entered more than 15 new markets and closed mega-commercial agreements in countries such as Japan, Australia, the United States, India, Korea, Pakistan, Israel, Palestine, Saudi Arabia, Costa Rica, and Central America, among others.