A great number of businesses have suffered a great loss of interest within new markets and have problems retaining current customers by being unable to deliver what new audiences are looking for. Custom experiences, green energy and sustainability are among what Crystal Lagoons® can have offered to establishments such as golf clubs, country clubs and automotive clubs allowing them to reinvent their models.
Issues such as the drop in memberships, high maintenance costs and large expanses of unused land, demanding massive water consumption, are financially impacting clubs globally, forcing them to innovate by diversifying and focusing more on families and minors, a segment that currently makes up for only 11% of all golfers worldwide.
In the light of this complex situation, Crystal Lagoons offers an entertainment hub that requires a low initial investment and intensive foot traffic, which would allow either converting or boosting golf courses with attractions that increase the flow of public and commercial results.
A success story can be found in the Diamante Cabo San Lucas resort in Mexico, despite offering excellent golf courses, initially faced challenging sales numbers. By incorporating a monumental 9-acre turquoise lagoon, it opened up to new segments to become a high-level tourist resort, enjoying dynamic sales figures.
Other big projects, such as Club Moolia, and automotive club based in Australia, have already implemented a Crystal Lagoons® amenity within their base plans, recognizing the role a crystalline lagoon has in order to capture an audience with green and sustainable views.
Crystal Lagoons business model, known as PAL™ projects, accessed through ticketed-entry, consists of an amenity that uses almost 30 times less water than a golf course and only 2% of the energy required for conventional pool filtration systems. Additionally, its evaporation control technology ensures water consumption is reduced.
Moreover, PAL™ are a magnet for business, attracting various sources of income, derived from rentals, events, sponsorships, retail, services, hotels and food and beverages.