Crystal Lagoons® PAL™ Business Model: Low Investment with high returns

The concept of Public Access Lagoons ™, also known as PAL ™, created by Crystal Lagoons®, are developments anchored by large crystalline lagoons surrounded by white sand beaches, suitable for swimming and an array of water sports.

The PAL business model is of very low initial investment and highly profitable, generating figures unheard of in other industries. This has sparked the interest of relevant global economic groups that are ensuring that they have exclusivity in certain geographic areas and close master licenses to develop a significant set of PAL in a region.

Crystal Lagoons started with real estate projects that revolutionized the real estate industry, which was followed by hybrid projects that incorporated private real estate and public access areas, but now a wave of purely public access contracts have been signed with different companies worldwide.

Since October 2019, these projects have grown exponentially and have come to represent 90% of the firm’s contracts. In fact, to date, the company has signed 130 projects, with sales exceeding those Crystal Lagoons has amassed in its history.

Additionally, more evidence reinforcing the huge interest these projects have generated is the outstanding success of the first such developments in the U.S., Epperson and Lago Mar, which total US $50,000 daily in daily ticket revenues, despite limiting access to less than 30% of its maximum capacity.

PAL are also highly valued for transforming malls and converting retail spaces. There is also a large market to reactivate the flow of public towards an amusement park, racetracks, golf courses, or any company wishing to reconvert disused land or looking to convert it to a much more profitable business such as PAL.

Through this business model, Crystal Lagoons receives a percentage of the income from entrance tickets and from all commercial exploitation within the project, including naming rights, business sales, and events, etc.

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The recent inauguration of Crystal Lagoons project in the United States, Evermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!, Associated Press, NBC, Fox, ABC, CBS, Washington Daily News, Finanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

Costa Rica is a globally recognized sustainable tourist destination with 1,300 kilometers of coastline and over 600 beaches. In this iconic location it is moving forward the first crystalline lagoon in Central America with Crystal Lagoons® technology. With 6 acres of turquoise waters suitable for swimming and water sports, surrounded by white sandy beaches, this amenity is the central piece of the NYA megaproject.

Developed under the Public Access Lagoons™ model, also known as PAL™ complexes, it was highlighted in a recent article in Revista Summa for its social impact and boost to tourism in the area and the country’s economic growth. John Scheman, president and founder of Nya, said: “We are happy and proud to bring Crystal Lagoons® innovative technology to Costa Rica, marking a before and after in the development of recreational spaces for both tourists and residents. With this crystalline lagoon, we are redefining the concept of beach life and providing a unique experience in our project.

Developed under the Public Access Lagoons™ model, also known as PAL™ complexes, it was highlighted in a recent article in Revista Summa for its social impact, boosting tourism in the area, and contributing to the country’s economic growth.

Nya is a development targeted towards retirees from the United States and high-net-worth Costa Ricans. It is located in the Guanacaste region and extends over 2,224 acres, just 25 miles from the Pacific coast and five minutes from Daniel Oduber International Airport. Crystal Lagoons will bring idyllic beach life to this inland area of the Costa Rican province, contributing to the revaluation of the area. The public access complex is estimated to attract more than 1 million visitors annually. Also, this project is part of the exclusivity agreement with the conglomerate Blue Water Ventures for complexes in Costa Rica and Guatemala.

PAL™ projects, which anyone can access for an entrance fee, have set a new standard in public gathering and entertainment spaces and have positioned themselves as revolutionary alternatives with a high social impact. Transform any site into a year-round entertainment hub with more than 125 activities that can take place in the lagoon itself or its surroundings. These include water sports with and without an engine, inflatable parks, trade shows, dining, weddings, beach parties, concerts, flow boarding, quatrefoil, cable parks, paddleboard yoga, water slides, cliff jumping, mapping shows, water light shows, water curtain animation, outdoor cinema, corporate events, floating cabanas, etc.

Revista Summa

In the heart of Texas, the Lago Mar project, developed under the Public Access Lagoons™ model, also known as PAL™ complexes, has made an unprecedented impact since its inception. The monumental 12-acre crystalline lagoon, the largest in Texas, powered by Crystal Lagoons® technology, has transformed the lifestyle in this state. With record sales and a permanent and varied schedule of events that bring the project to life year-round, it has become the preferred destination in the state, highlighted by the iconic Lagoonfest Texas, which holds the record for hosting the most floating cabanas in North America, 22.

The world award-winning “The Mysterious Circus” recently occurred, presenting a novel and entertaining family spectacle that included high-flying acrobatics, dance, and contortion acts. This event, held in the breathtaking setting of the crystalline lagoon, captivated attendees with its unique combination of circus talent and natural beauty. Artists worldwide dazzled audiences with incredible skills and performances in a magical and thrilling atmosphere.

The monumental crystalline lagoon of Lago Mar marks a milestone. It is equivalent to 50 Olympic-sized swimming pools, spans over half a kilometer from end to end, and offers white sandy beaches extending over a kilometer and a half. It is nearly six times larger than the first crystalline lagoon in that state, Balmoral. Crystal Lagoons developed both projects in association with Land Tejas.

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