Crystal Lagoons Strengthens Hospitality Expansion with Lagoon Debut at Hyatt Regency Hill Country

10-03-26

Crystal Lagoons continues expanding its presence in the hospitality sector with the inauguration of a crystalline lagoon at Hyatt Regency Hill Country Resort and Villas in San Antonio, Texas. The new amenity is part of the resort’s large-scale redevelopment and reflects a growing trend among hospitality operators: transforming underutilized resort assets into high-impact experiential destinations.

Crystal Lagoons continues to strengthen its leadership in the hospitality and luxury tourism sector with the inauguration of a spectacular crystalline lagoon at Hyatt Regency Hill Country Resort and Villas in San Antonio, Texas.

This project marks a strategic milestone for the company: it is the first time a Crystal Lagoons® amenity has been incorporated into a resort in the central United States. By bringing a beach experience to an inland destination with no natural access to the sea, the development illustrates how hotels can redefine their value proposition through experiential amenities.

The partnership and the renovation

The development is the result of a partnership between Crystal Lagoons, Woodbine Development Corporation, and Hyatt, as part of an ambitious resort renovation plan aimed at enhancing the guest experience with new spaces and world-class amenities.

The opening took place as part of the resort’s comprehensive transformation, following a renovation costing more than US$100 million. In this context, the new lagoon, known as The Big Spring, stands out as the most iconic element of the renovation and as a new benchmark for the development of distinctive tourist destinations in inland markets.

An iconic amenity that elevates the resort’s value proposition

The new lagoon features Crystal Lagoons® technology in a 2.2-acre format and is surrounded by white-sand beaches, creating a beach-style destination experience in the heart of the Texas Hill Country. This offering allows guests and visitors to enjoy an environment that combines recreation, relaxation, and visual appeal without the need to be near the sea.

What does the new lagoon bring to the Hyatt Regency Hill Country?

The addition of this amenity significantly expands the resort’s offerings, which already featured first-class recreational facilities, adding value to a proposal that includes:

White-sand beaches
Premium cabanas
Water sports such as kayaking
New opportunities for events, weddings, and corporate gatherings by the water

This lagoon also becomes part of a well-established ecosystem that already offers:

Multiple pools
Water slide
Lazy river
FlowRider experience
Spa and titness center
27-hole golf course

In terms of positioning, the lagoon does not replace existing amenities; rather, it enhances them and reorganizes them around a new experiential centerpiece for the project.

A Growing Trend: Redeveloping Resorts with Crystal Lagoons® Amenities

For real estate developers, the Hyatt Regency Hill Country Resort and Villas case confirms a key trend: the hospitality market no longer competes solely on location, brand, or room inventory. Increasingly, it competes on memorable experiences and amenities capable of transforming a hotel asset into a destination in itself.

The partnership between Crystal Lagoons, Woodbine Development Corporation, and Hyatt demonstrates how a disruptive amenity can be integrated into a large-scale repositioning strategy. Woodbine incorporated the lagoon into a broader improvement plan that included renovated guestrooms, upgraded meeting spaces, new standalone villas, and a waterfront event venue.

Why Hospitality Leaders Choose Crystal Lagoons

For a real estate developer or hotel operator, incorporating this technology is not an expense, but a high-return investment. Data confirms three fundamental pillars:

1. Increased ADR and Occupancy (RevPAR)

The presence of a crystalline lagoon allows luxury hotels to justify higher average daily rates (ADR). By offering a “destination within a destination,” it increases year-round demand, reducing the resort’s seasonality.

2. Differentiation in a Competitive Market

In a saturated hospitality market, the “Lagoon Effect” acts as a unique commercial magnet. While other resorts offer conventional pools, Hyatt Regency Hill Country now delivers a beach resort experience in the middle of Texas, accelerating bookings and strengthening customer loyalty.

3. Sustainability: The Key to Modern Operations

Crystal Lagoons® technology is the perfect ally for the ESG (Environmental, Social, and Governance) goals of major corporations:

Efficient Water Consumption: It uses up to 33 times less water than a golf course and 40% less than a park of the same size.
Low Maintenance: Telemetry systems and ultrasonic filtration drastically reduce the use of chemicals and energy.

Crystal Lagoons consolidates its presence in hospitality

With a presence in more than 60 countries and over 1,000 projects in different stages of development and negotiation, Crystal Lagoons continues to revolutionize the way tourist destinations and real estate developments are designed.

Among the hospitality projects of the multinational innovation company, the following stand out:

AVA Resort Cancun, Mexico: This luxury all-inclusive resort features a 2.89-acre crystalline lagoon at its heart, offering guests an exclusive aquatic amenity in a controlled and relaxing environment. The lagoon is not just a visual centerpiece; it’s a driver of value, experience, and guest satisfaction.
Evermore Orlando Resort, USA: At Evermore, located next to Walt Disney World, a former golf course was redeveloped to incorporate a 7.78-acre lagoon, creating one of the most innovative inland resort concepts in the United States.

With this inauguration, Crystal Lagoons reaffirms its progress in the global luxury hospitality segment, confirms that paradise is a matter of technology rather than location, and reinforces a narrative that is becoming increasingly important for the real estate business: the creation of experiential destinations in locations where it was previously impossible to offer a world-class beach experience.

For real estate developers, the lesson is clear: in an environment where differentiation defines competitiveness, integrating a disruptive amenity like Crystal Lagoons can transform a project’s value proposition, elevate its positioning, and turn a resort into an iconic destination.

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Outstanding news

Crystal Lagoons expands in the Dominican Republic with a new Project

The development will feature an impressive 3.21-acre crystalline lagoon as its central amenity, turning the complex into a destination in its own right: beach life, turquoise waters, and white-sand beaches.

The Dominican Republic is one of the most popular tourist destinations in the Caribbean. Its stunning beaches and extensive hospitality offering, including luxury resorts and tourist complexes with a wide range of activities, attract millions of visitors from around the world every year. Counterintuitively, despite what one might expect, Crystal Lagoons will add a new lagoon developed with its technology in this destination.

Strategic expansion

In this way, the multinational innovation company continues its strategic expansion in the region with the announcement of Lagomar, a new project that promises to redefine standards of luxury and lifestyle.

Game changer

The complex is not just another residential development; it is tangible proof that Crystal Lagoons® technology is the “World’s Top Amenity,” capable of transforming any location into a world-class paradise destination. The project will feature an impressive 3.21-acre crystalline lagoon as its central amenity, turning the development into a destination in its own right:

● Beach life

● Turquoise water

● White sand beaches.

This pristine body of water will not only serve as the development’s visual and recreational anchor, but it will also:

● Solve critical challenges of the natural coastline

● Presence of strong waves

● Offering residents and visitors a perfect, safe, turquoise swimming experience 365 days a year.

Complementing the crystalline lagoon, the project will also feature:

● Walking trails

● A clubhouse

● Multi-purpose sports courts

● Kayaks, stand-up paddle, and other water sports and activities

This project is complemented by a new agreement covering the entire Cibao region in the Dominican Republic, which includes a second development planned for Santiago de los Caballeros, further strengthening Crystal Lagoons’ presence in the country.

“Lagomar will change the concept of tourism across the country’s entire North Coast, because with its central lagoon, all owners and visitors will be able to enjoy a ‘beach’ year-round, regardless of weather conditions. Most importantly, it will be in a controlled environment that will provide safety and privacy for the whole family. There is nothing like it anywhere along the country’s North Coast,” explains Elianne Sued, from the Marketing Department at Inmobiliaria Media Luna.

First project in the north of the country

Strategically located in the tourist corridor between Sosúa and Cabarete—world-renowned areas for water sports, culture, gastronomy, and its vibrant community of North American, Canadian, and European Citizens—Lagomar positions itself as the first project of its kind along the country’s entire North Coast, developed within a 54.36-acre master plan.

The complex enters the market as a mixed-use development, primarily focused on second homes and short-term rental investment, capitalizing on the area’s strong tourism demand.

Experienced development team

Inmobiliaria Media Luna, a firm with an uninterrupted track record on the North Coast since 1986, is developing the project. Its experience delivering subdivided lots, single-family villas, and apartment developments in the region provides the solid foundation needed to execute a project of this scale.

Also in the Dominican Republic

Lagomar is the second project of Crystal Lagoons in the Dominican Republic. The multinational innovation company already has “The Beach at Punta Cana City Place“, an exclusive residential and hotel complex that features Central America’s largest crystalline lagoon, with 7.41 acres of turquoise waters.

Original content

19-02-2026

Not Just Idyllic Beach Lifestyle, a Crystalline Lagoon Also Increases Return on Investment and Property Value.

A lagoon powered by Crystal Lagoons® technology changes the game: it doesn’t operate as an “add-on,” but as the project’s commercial centerpiece, capable of turning a development into a destination, increasing value per square meter, accelerating sales, and opening new revenue streams.

In real estate, ROI isn’t something you “feel”: it’s measured. And when we talk about amenities, the critical question for any developer isn’t whether something looks spectacular, but how much it increases value, how much it accelerates sales velocity, and how sustainable (and defensible) those results are over time.

That’s where a lagoon powered by Crystal Lagoons® technology changes the game: it doesn’t operate as an “add-on,” but as the project’s commercial centerpiece, capable of turning a development into a destination.

The Direct Impact on Price per Square Meter

Integrating a crystalline lagoon transforms a project’s economic geography. By bringing idyllic beach life to any location—whether it’s inland, in the heart of a city, or in the middle of the desert—it creates immediate value.

What does “increasing value” really mean in a real estate project?

In practice, “value uplift” is expressed through four variables that directly impact returns:

Price premium per square meter (pricing power)
Faster sales velocity (absorption)
Greater asset appreciation (resale/capital appreciation)
New revenue streams (in public-access models), where the lagoon can operate with paid entry and create additional income streams.

The data-driven answer: how much value can increase with a crystalline lagoon

There isn’t a single percentage that applies to every market, but real-world cases show consistent impacts on pricing and commercial performance.

Case 1: Epperson (Florida, USA) — pre-sale premium and accelerated sales velocity

At Epperson, once the addition of a crystalline lagoon was announced, sale prices increased by 21% in the pre-construction phase, while competitors rose only 1% to 5%.

In addition, between January and June 2021, sales increased by +174% (compared to 2020), reaching 342 units sold.

The result: the “lagoon effect” doesn’t just allow you to charge more but also reduces the time it takes to convert interest into signed contracts.

Case 2: Baía Kristal (Cartagena, Colombia) — appreciation and accelerated sell-out

At Baía Kristal, the sale value per m² doubled (100%) in 2.3 years, while comparable projects grew only 5% to 15% over the same period.

The project sold 1,560 apartments in 2.3 years, averaging 56 units per month, when it was originally projected to take 7 years to sell out.

The result: when an amenity becomes “iconic,” appreciation can be accompanied by an equally—or even more—powerful advantage: sales velocity.

Why a crystalline lagoon truly moves ROI (and isn’t comparable to a pool)

The key difference is that a crystalline lagoon doesn’t compete in the “amenity” category: it competes in the “lifestyle” category. And that changes willingness to pay.

1) True differentiation (not a commodity)

A traditional pool is replicable. A crystalline lagoon creates an immediate “wow factor” and a sellable narrative (“beach lifestyle”) that multiplies appeal and memorability.

2) Sustainability and efficiency that support the model

The value proposition isn’t just aesthetic: it’s also operational efficiency. Crystal Lagoons® sustainable technology can operate using up to 100 times fewer chemicals and only 2% of the energy used by conventional swimming pool filtration systems.

In addition, it enables low water consumption: up to 33 times less water than a golf course and 40% less water than a park of the same size, and it can use fresh, salt, or brackish water.

What this means for ROI: an amenity that drives pricing and sales, while also helping meet sustainability/ESG criteria, tends to be more defensible over time.

4. The PAL® Model: Monetization Beyond Real Estate Sales

A unique innovation maximizing ROI for investors are Public Access Lagoons® projects, also known as PAL® developments. This business model allows the lagoonto operate as a public tourist attraction through ticket sales.

This turns the amenity into an independent business unit that generates perpetual revenue through:

· Daily ticket sales (ticket revenue).

· Corporate events and weddings.

· Retail, food & beverage, and watersports around the lagoon, plus concerts, outdoor cinema, and hundreds of other activities.

How to estimate “how much” ROI increases in a project

If you’re evaluating integrating a crystalline lagoon, a simple, but solid, model typically includes:

Projected premium by unit type and view (lagoon-front vs. interior)
Absorption effect: expected monthly sales with and without the lagoon
Impact on CAC / commercial efficiency: more organic leads, better conversion, less reliance on discounts
Land value / early-phase uplift: pre-sales and construction stage (where much of the upside is captured)
Comparative OPEX: energy, chemicals, maintenance (and the impact on NOI, especially in hospitality)
Complementary revenues (if applicable): ticketing + events + F&B + commercial lease income

When an amenity is measured in sales, it speaks for itself.

So, how much does a property’s value increase with a crystalline lagoon?

The cases demonstrate that the impact can show up as a price premium (e.g., +21% in pre-sales at Epperson), faster sales velocity (+174%), and appreciation that far outperforms the market (e.g., +100% in 2.3 years at Baía Kristal).

In a market where differentiation is no longer optional, a crystalline lagoon isn’t a “nice-to-have” expense: it’s a business tool to sell faster, sell better, and sustain value with a sustainable value proposition.

06-02-2026

Crystal Lagoons in 2025: Records, Rankings, and the Boom of New Amenities with Small Lagoons by Crystal Lagoons™ Technology

2025 marks a historic year for Crystal Lagoons: a record number of projects signed, strong presence in U.S. top-selling rankings (RCLCO), and the groundbreaking launch of the Small Lagoons by Crystal Lagoons™ concept.

In 2025, Crystal Lagoons delivered one of the strongest years in its recent history. With an expansion pace higher than in 2024, the multinational innovation company not only accelerated its global growth, but also reinforced, through market data, a key trend for real estate developers and hospitality projects: when an amenity is truly disruptive, it becomes a business.

The outcome was threefold: on the one hand, a record year for signed projects and new operational lagoons; on the other, strong validation in the United States, where communities featuring Crystal Lagoons® technology once again ranked among the country’s top-selling; and finally, a new technology created to fill a gap that, in just four months, is already a success.

2025 in figures: real, measurable, multi-sector expansion

Crystal Lagoons closed 2025 with milestones that speak directly to what matters in real estate and hospitality: execution, scale, and pipeline.

15 new operational lagoons.
50 new projects signed, surpassing the 2024 record.
More than 180 projects under negotiation or construction, including real estate, hospitality, Public Access Lagoons®, and Small Lagoons by Crystal Lagoons™ developments.

These figures send a powerful signal: demand for “beach lifestyle” experiences continue to grow, and the Crystal Lagoons value proposition keeps capturing that preference.

The “Lagoon Effect” shows up in sales: Crystal Lagoons in RCLCO’s Top 50 (U.S.)

The U.S. real estate market is one of the most competitive in the world, and RCLCO’s annual ranking (Real Estate Advisors) is considered the definitive barometer of success. In its 2025 edition, projects anchored by a Crystal Lagoons® amenity stood out among the country’s top-selling master-planned communities, once again validating that lagoons drive sales velocity.

The developments that stood out in the Top 50 are:

1. 5th place – Sunterra (Katy, Texas): With 1,024 units sold, it was crowned as the highest-ranked community in all of Texas within the ranking. Sunterra’s success shows that geographic location becomes secondary when a world-class amenity is delivered.

2. 14th place – Mirada (San Antonio, Florida): With 650 units sold, this project reaffirms the dominance of the technology in the Sunshine State.

3. 47th place – Lago Mar (Texas City, Texas): A longtime presence in the rankings that remains its appeal with 380 units sold, proving the model’s long-term sustainability.

Beyond the ranking positions, the strategic takeaway is the pattern: Florida and Texas dominate Top 50 performance, and that’s precisely where Crystal Lagoons has consolidated high-impact projects. This reinforces that the crystalline lagoon doesn’t function as “decoration,” but as a traction driver in highly competitive markets.

The 2025 Revolution: Small Lagoons by Crystal Lagoons™ Technology

While large crystalline lagoons are the company’s signature, 2025 saw the birth of an industry game-changer: Small Lagoons by Crystal Lagoons™ technology.

This new concept is designed for projects where space, budget, or format previously limited the ability to incorporate a “beach lifestyle” with large-scale lagoons.

What they are and why they’re positioned as “game-changing”:

· Standardized lagoons ranging from 0.25 acre to 1 acre.

· In just four months, the model already shows commercial success: 17 projects signed and more than 120 under negotiation.

This format enables real estate developers to access the benefits of a crystalline lagoon without requiring the large land footprints of a traditional master plan.

Key features of the Small Lagoons by Crystal Lagoons™ concept:

Instant visual impact: turquoise waters + white-sand beaches as the project’s icon.
Efficient design: built to maximize ROI per m², turning the center of the master plan into a beach destination at a fraction of the cost of traditional swimming pools.
Replicable model: standardization that speeds up implementation for certain project types.
Versatile use cases: from multifamily and urban projects to hotels, boutique resorts, mixed-use developments, and short-term rental–oriented projects.

In practice, these smaller lagoons respond to a clear market demand: an amenity that doesn’t require “mega-scale” to generate a premium, drive sales, and strengthen positioning.

A spectacular year that sets the trend for 2026

2025 has made it clear that innovation is the path to profitability. Whether leading U.S. sales rankings with large-scale projects or unlocking new niches with the Small Lagoons by Crystal Lagoons™ technology, the multinational innovation company continues to set the standard in the development of sustainable amenities.

For real estate developers, the market message is clear: turquoise isn’t just a color; it’s a competitive advantage that sells in record time.

Original content.

30-01-2026