Crystal Lagoons® U.S. Projects See Continued Sales Success

The covid-19 pandemic has changed purchasing habits and has obliged companies to reinvent themselves by implementing, for example, virtual sales channels. A successful example of this is a Crystal Lagoons® project in Texas, Windsong Ranch, which has seen a spike in sales, despite dropping numbers of prospective clients visiting the project due to the pandemic.

These positive results are due to the fact that the project’s website offers a series of virtual tours, both of the residences, neighborhoods and community amenities, with the virtual visit to the lagoon powered by Crystal Lagoons technology being the online tour attracting the most attention. According to figures provided by the developer, Windsong Ranch tours generated a 108% increase in web traffic during April, averaging over 650 daily visits.

The development in Texas has not only seen healthy sales figures, but has also been recognized on several occasions by the National Association of Home Builders (NAHB). However, Crystal Lagoons sales success in the U.S. began with its first project, known as Epperson, in Florida.

Epperson, the nation’s first development anchored by a pure turquoise water lagoon, experienced overwhelming commercial success from the early sales stage. This experience led the developer, Metro Development Group, to later close nine additional projects with Crystal Lagoons in less than two years.

Having opened its door, the Epperson project opened up to non-residents, as demand for beach life soared. This saw people flocked to Crystal Lagoons white sand beaches. The turnout has been so remarkable that the development has frequently been obliged to close its doors to control the flow of visitors.

A similar situation occurred at Balmoral, in Texas. The project broke sales growth records, with an increase of 345%, according to the study “Amenities and Broad-Based Demand Drove Top 50 Masterplans’ Sales”, carried out by the renowned real estate consultancy firm, John Burns Real Estate Consulting.

This strong increase in sales was based, according to the project developer, Land Tejas Development, on its attractive proposal that incorporates a crystalline lagoon as an anchor. As a consequence, the company is currently planning three other complexes with lagoons surrounded by idyllic beaches which will be spotted around Texas.

Additionally, Lake Nona (Orlando), Balmoral and Lago Mar (Texas) were also listed as Top-Selling Master-Planned Communities, a ranking conducted annually by the prestigious consultancy firm RCLCO.

Specifically, Lake Nona has established itself as one of the best-selling projects in the U.S. and has generated great interest from investors, precisely because of its 4.5-hectare crystalline lagoon.

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The recent inauguration of Crystal Lagoons project in the United States, Evermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!, Associated Press, NBC, Fox, ABC, CBS, Washington Daily News, Finanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

Costa Rica is a globally recognized sustainable tourist destination with 1,300 kilometers of coastline and over 600 beaches. In this iconic location it is moving forward the first crystalline lagoon in Central America with Crystal Lagoons® technology. With 6 acres of turquoise waters suitable for swimming and water sports, surrounded by white sandy beaches, this amenity is the central piece of the NYA megaproject.

Developed under the Public Access Lagoons™ model, also known as PAL™ complexes, it was highlighted in a recent article in Revista Summa for its social impact and boost to tourism in the area and the country’s economic growth. John Scheman, president and founder of Nya, said: “We are happy and proud to bring Crystal Lagoons® innovative technology to Costa Rica, marking a before and after in the development of recreational spaces for both tourists and residents. With this crystalline lagoon, we are redefining the concept of beach life and providing a unique experience in our project.

Developed under the Public Access Lagoons™ model, also known as PAL™ complexes, it was highlighted in a recent article in Revista Summa for its social impact, boosting tourism in the area, and contributing to the country’s economic growth.

Nya is a development targeted towards retirees from the United States and high-net-worth Costa Ricans. It is located in the Guanacaste region and extends over 2,224 acres, just 25 miles from the Pacific coast and five minutes from Daniel Oduber International Airport. Crystal Lagoons will bring idyllic beach life to this inland area of the Costa Rican province, contributing to the revaluation of the area. The public access complex is estimated to attract more than 1 million visitors annually. Also, this project is part of the exclusivity agreement with the conglomerate Blue Water Ventures for complexes in Costa Rica and Guatemala.

PAL™ projects, which anyone can access for an entrance fee, have set a new standard in public gathering and entertainment spaces and have positioned themselves as revolutionary alternatives with a high social impact. Transform any site into a year-round entertainment hub with more than 125 activities that can take place in the lagoon itself or its surroundings. These include water sports with and without an engine, inflatable parks, trade shows, dining, weddings, beach parties, concerts, flow boarding, quatrefoil, cable parks, paddleboard yoga, water slides, cliff jumping, mapping shows, water light shows, water curtain animation, outdoor cinema, corporate events, floating cabanas, etc.

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In the heart of Texas, the Lago Mar project, developed under the Public Access Lagoons™ model, also known as PAL™ complexes, has made an unprecedented impact since its inception. The monumental 12-acre crystalline lagoon, the largest in Texas, powered by Crystal Lagoons® technology, has transformed the lifestyle in this state. With record sales and a permanent and varied schedule of events that bring the project to life year-round, it has become the preferred destination in the state, highlighted by the iconic Lagoonfest Texas, which holds the record for hosting the most floating cabanas in North America, 22.

The world award-winning “The Mysterious Circus” recently occurred, presenting a novel and entertaining family spectacle that included high-flying acrobatics, dance, and contortion acts. This event, held in the breathtaking setting of the crystalline lagoon, captivated attendees with its unique combination of circus talent and natural beauty. Artists worldwide dazzled audiences with incredible skills and performances in a magical and thrilling atmosphere.

The monumental crystalline lagoon of Lago Mar marks a milestone. It is equivalent to 50 Olympic-sized swimming pools, spans over half a kilometer from end to end, and offers white sandy beaches extending over a kilometer and a half. It is nearly six times larger than the first crystalline lagoon in that state, Balmoral. Crystal Lagoons developed both projects in association with Land Tejas.

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