Crystal Lagoons®: unbeatable added value for real estate and tourism developments

Líderes Mexicanos, one of the leading economical magazines of Mexico, presented an extensive report of Crystal Lagoons® and its technology, that allows crystalline lagoons of unlimited sizes, that have become an unbeatable added value for real estate and tourism developments.

In an interview with Jean Pierre Juanchich, Crystal Lagoons Latin America’s Regional Director, the magazine highlights that the multinational water innovation company has developed projects in Mexico like Diamante Cabo San Lucas, in Baja California, Bluu in Mazatlán and in Riviera Maya and Nayarit, among others.

Crystal Lagoons is “a technology company with more than a thousand projects, at different stages of development, all over the world, that was founded by Fernando Fischmann, a real estate entrepreneur biochemist, that dreamt of bringing the idyllic beaches of the Caribbean to Chile”, explains Juanchich.

Today, the innovate multinational is developing negotiations in Mexico to achieve an exclusivity master agreement to develop 30 Public Access Lagoons ™ projects, also known as PAL™ projects. These developments have already enchanted many markets, like US (16 PAL), Central America (18 PAL in El Salvador, Guatemala, Costa Rica, Dominican Republic, Honduras, Panama, Nicaragua and Belize), Korea (30 PAL) and Pakistan (15 PAL).

These projects “generate hotspots near big urban hubs, that already have that large space touristic attraction vibe. In big parks the main attractions is the lagoon, whether for nautical sports and swimming, or its adjacent retail spaces and malls. In fact, we have witness and increased interest in these projects, hand in hand to the pandemic” adds the executive in the interview.

Among the operational projects in Mexico Diamante Cabo San Lucas stands out, a project that due to the subprime crisis faced financial issues. However, after including a Crystal Lagoons amenity it positioned itself as the most important resort in Baja California, with villas worth between US $ 2 and 4 million and US $ 70 thousand a week of timeshare.

Diamante and other previous developments where the example that generated the attention of well-known Mexican investors in the PAL Projects business model.

The new public access developments appraised by investment funds and local real estate firms would be located in Mexico City, Monterrey, Guadalajara, Tijuana, Cuernavaca, Cancun, Merida and Morelos, among other localities.

“Mexican investors identified these developments as a new alternative of long term investments, with never-before-seen return rates, low investment and limited risk. Each project has an estimated initial investment of about US $ 8 million, and as they are being built they quickly generate profits, which allows an organic financing of the growth and development of the business; and with a low initial investment, create a company with a very high present value.”, explains Jean Pierre Juanchich, Crystal Lagoons Latin America’s Regional Director.

The PAL projects are monumental man-made lagoons with turquoise water, surrounded with beaches, suitable for swimming and nautical sports, that can be accessed through a ticket. Additionally, and thanks to a new Crystal Lagoons technology named Hot Reef™, bathing zones are kept year round at 28°C, providing optimal conditions at a sustainable and low rate, similar to tropical seas that allows enjoying them all seasons.

PAL developments are internationally known for their added value and contribution to the cities, becoming the most beautiful place of the area. There are projects with more or less infrastructure, and the most complete have spaces for fairs, food-halls, marriages and events, retail, amphitheaters, shows and concerts in multiple locations like beaches, terraces and domes.

“Mexico is a market with great potential for PAL projects due to its climate and population, among other features. These developments will change the lives of millions of Mexicans by bringing a fraction of the ocean within walking distance of their homes and preventing them from having to take a car or plane to go to the beach, with the resulting environmental savings”, concludes Juanchich.

In fact, areas such as PAL projects are being particularly needed in cities after the confinement, as people prefer to relax in areas closer to their residence, and in controlled enclosures that guarantee sanitary measures. Being able to have a beach lifestyle and recreation close to home reduces many of the liabilities.

Líderes Mexicanos

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In Onikisubat, Turkey, the Public Access Lagoons™ project by Crystal Lagoons, which has the largest lagoon in Europe, is garnering worldwide attention as the venue for a significant expo and summit on healthy lifestyles, green economies, sustainable living, education, and innovation.

The event promotes cooperation and knowledge exchange among countries regarding an environmentally respectful and sensitive culture within cities.

The Mayor of Onikisubat, Hanefi Mahçiçek, emphasized the significance of this development as the most prominent setting for the event due to its environmental characteristics. He also noted that the PAL™ development is part of the urban plan to transform the city into a model and modern district.

Indeed, one of the attributes of this project, in partnership with the local municipality, is the sustainability of Crystal Lagoons® technology and its contribution to urban public entertainment, setting a new standard with high social impact.

This Expo 2023 features the participation of over 24 countries and is expected to draw more than 2 million visitors worldwide. The exhibition encourages cooperation and knowledge exchange among countries on healthy lifestyles, green economies, sustainable living, education, and innovation.

The sustainability of Crystal Lagoons® technology, which has received multiple global awards, has been certified by Bureau Veritas for its low water and energy consumption. Another noteworthy feature is that it uses any type of water: fresh, seawater, or brackish. It uses up to 100 times fewer chemicals than a traditional pool and can reduce the carbon footprint in the tourism and transportation sector by over 40%.In Turkey, Crystal Lagoons is also in advanced negotiations to develop PAL® projects in several country cities. These complexes provide access to crystalline lagoons and white sandy beaches for anyone through the purchase of a ticket, delivering a tropical paradise experience amid the city. Around the lagoon are spaces for fairs, launches, food halls, weddings, hotels, shops, restaurants, and concerts on multiple stages, terraces, domes, and amphitheaters.

Crystal Lagoons has completed a significant expansion in Australia. The multinational innovation company has signed an important contract with investment fund Vibranium Capital Partners to develop 16 new Public Access Lagoons™ projects, also known as PAL™ developments, in Australia. Additionally, the agreement considers the possibility of entering with ten additional projects in other countries in Oceania and Southeast Asia.

Australian cities have been ranked among the best in the world because of their geographical richness and nature. Through this contract, cities like Melbourne, Sydney, Adelaide, Perth, Brisbane, and the Gold Coast will have large crystalline lagoons suitable for swimming and water sports, surrounded by white sand beaches. These complexes contribute new beach hubs, catering to the Australian lifestyle where aquatic activities and entertainment are prioritized.

While these cities are located close to the coast, the projects of Crystal Lagoons will develop second and safer shorelines. They will provide additional tourist infrastructure to the natural beaches that enable people to swim and practice water sports securely, free from the sea risks in that area.

The partner in this contract is an Australian investment fund with operations in Oceania, the Americas, and Asia, with more than 30 years of experience and an investment portfolio of US$4 billion. The firm’s interest in the PAL™ model is to expand its strategic partnerships and real estate development opportunities in key markets.

 

What to expect

Like all public access projects of Crystal Lagoons, the centerpiece is a crystalline lagoon, which can be accessed via ticketed entry. The PAL™ complexes also incorporate restaurants, multifamily areas, hotels, retail, beach clubs, etc.

Australians love the water and outdoor life. However, as with many tourist destinations worldwide, coastal edges are highly developed, and land is expensive. PAL™ developments offer a successful and sustainable alternative to developing beach and recreational infrastructure in inland areas, giving a larger part of the population access to these recreational spaces,” said Alastair Sinclair, Regional Director of Crystal Lagoons.

“We look forward to leveraging our experience under this partnership and the potential of Crystal Lagoons® concepts and technology, particularly in Australia. We will now focus on building partnerships with strategic investors, developers, and landowners in each of the territories to bring these projects to fruition,” added a Vibranium Capital Partners spokesperson.

Dive into our PAL™ projects and enjoy a new stream of possibilities here! 

Since expanding to the United States, the success of Crystal Lagoons has not stopped. Their developments have always been at the forefront of real estate sales rankings in the country. This is the case with their first project, Epperson in Florida, to the newest ones, Mirada and Sunterra in Florida and Texas.

This is again confirmed by the 2023 real estate ranking by RCLCO, one of the USA’s leading real estate consulting firms, recently released. In it, five projects of Crystal Lagoons are among the top 50 top-selling master-planned communities in the country. These include Sunterra, Sierra Vista, Windsong Ranch in Texas, and Mirada and Epperson in Florida.

All of them have a crystalline lagoon as a central piece. Sunterra was the best-selling development in Texas, with a 49% increase. Mirada, which features the largest artificial lagoon in the country, grew 59% in sales, being the project of Crystal Lagoons with the greatest dynamism.

Within RCLCO’s rankings, developments with crystalline lagoons are always among the best sellers. Crystalline lagoons impact the speed of sale and price, generating an advantage over the competition.

According to the consultancy, the success and added value of the lagoons are because amenities like these are among the most sought after by families in this country. These bodies of water allow for water sports, beach life, outdoor activities, and access to nature, benefits that buyers increasingly value.

“Artificial lagoons are a cross-cutting sales driver confirmed in various rankings in all their versions, such as RCLCO and the John Burns Real Estate Consulting ranking. That’s why the United States is the world’s main market for Crystal Lagoons, with more than 275 projects in different stages of development and negotiation,” explains Ivan Manzur, Senior VP of Sales at Crystal Lagoons US Corp.

This success reflects how the Crystal Lagoons® concept and technology, patented worldwide, has become the world’s top amenity, changing the landscape and creating a unique environment of turquoise waters and white sandy beaches.

 

RCLCO, Real Estate Advisors

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