How PAL® Projects Can Elevate Urban Living and Drive Economic Growth

Imagine experiencing pristine beaches right in the heart of the city. With Crystal Lagoons, this vision becomes a reality, offering Atlanta a transformative business opportunity.

What is Crystal Lagoons?

Crystal Lagoons is a multinational company that has developed and patented an innovative technology that allows building and maintaining unlimited-size turquoise lagoons at low cost. These pristine waters, framed by white sand beaches and palm trees, provide a perfect escape for swimming, water sports, and leisure—all within a safe, controlled environment.

As Atlanta continues to grow, the demand for unique urban spaces becomes increasingly critical. Crystal Lagoons presents a business model perfectly aligned with Atlanta’s ambitions to elevate quality of life, stimulate economic growth, and champion sustainability.

Public Access Lagoons® projects, also known as PAL® developments, offer year-round beach life and entertainment through ticketed access, turning a lagoon into a highly profitable venture. These developments bring the allure of a tropical beach experience right to residents’ doorsteps, seamlessly blending natural beauty with urban convenience. Here’s why Atlanta stands to gain from embracing PAL® projects:

1. Enhancing Urban Recreation

Meeting Demand: Atlanta’s booming population is driving the need for high-quality recreational spaces. PAL® projects offer a unique alternative to parks or indoor options, featuring expansive crystalline lagoons that can be enjoyed all year round.

Diverse Activities: From swimming and kayaking to beach sports, these lagoons anchor vibrant activities. They also serve as hubs for dining, retail, concerts, and events, creating a dynamic social environment that appeals to all ages.

Beach Life in the City: PAL® projects redefine urban living by bringing the beach to Atlanta. Now, residents can enjoy a beach day without ever leaving the city, transforming their lifestyle and making the city more appealing and vibrant.

2. Boosting Economic Development

Attracting Tourism: PAL® projects are proven tourist magnets globally. In Atlanta, they could elevate the city’s appeal as a destination, driving foot traffic, boosting local businesses, and fueling economic growth.

Increasing Property Values: Proximity to a PAL® complex significantly enhances property values. This boosts real estate demand and attracts investments in residential and commercial developments, stimulating the local economy.

3. Promoting Environmental Sustainability

Eco-Friendly Technology: Crystal Lagoons® technology is designed with sustainability at its core. These lagoons use a low-energy filtration system, minimizing water and energy consumption—perfectly aligning with Atlanta’s sustainability goals.

Bureau Veritas, an internationally renowned certification and verification company, externally verified our technology’s efficient water and energy use compared to traditional swimming pools and other amenities. For example, a lagoon of 1 ha / 2.5 ac uses up to 50X less energy than a swimming pool of the same size. 40% less water than a park the same size, and 33X less water than an 18-hole golf course.

Green Integration: PAL® projects harmonize with green spaces and urban landscapes, enhancing Atlanta’s urban fabric with visually stunning and environmentally friendly spaces that support biodiversity and improve air quality.

4. Enhancing Community Well-Being

Elevating Quality of Life: Well-maintained recreational spaces are crucial for community well-being. PAL® projects provide a safe, enjoyable environment for relaxation, social interaction, and physical activity, contributing to Atlanta’s residents’ overall happiness and health.

Fostering Connections: PAL® projects become vibrant community hubs, hosting social events and cultural activities that strengthen community bonds and foster a sense of belonging.

5. Driving Innovation and City Branding

Positioning Atlanta as a Leader: By implementing PAL® projects, Atlanta can position itself as a forward-thinking city that embraces innovation. This can attract industry leaders, investors, and media attention, further enhancing the city’s reputation.

Boosting Brand Appeal: PAL® projects can be a cornerstone of Atlanta’s branding strategy, showcasing the city’s commitment to enriching residents’ lives through unique, world-class amenities. This reinforces Atlanta’s identity as a vibrant and dynamic urban center.

Through PAL® projects, Crystal Lagoons offers Atlanta an extraordinary business opportunity. These projects enhance recreation, drive economic growth, promote sustainability, and improve community well-being. By adopting this innovative concept, Atlanta can tackle key urban challenges, draw visitors, and lead in modern urban development.

Success Stories

Mirada, San Antonio, FL, U.S.:

Mirada is a 1,800-acre master-planned community in the Tampa Bay area that delivers a unique, coastal lifestyle. This vibrant development features a diverse range of housing options, complemented by an impressive 421,000 square feet of retail and recreational spaces, contributing to a seamless blend of convenience and leisure.

At the heart of the project is a 14.9-acre lagoon powered by Crystal Lagoons® technology. Its pristine turquoise waters provide an inviting environment for people of all ages to safely enjoy an array of aquatic activities, from water obstacle courses, kayaking, and paddleboarding to swimming, exhilarating slides, and beyond.

Epperson, Wesley Chapel, Florida, U.S.:

Epperson, a master-planned community near Tampa Bay, is home to the first Public Access Lagoons® project in the U.S. This 7.36-acre lagoon offers residents and visitors a taste of the Caribbean, with a white sandy beach, swim-up bar, water slide, and more. Its success has transformed the area, significantly boosting property values and attracting a steady stream of visitors.


Ready to make Atlanta an urban paradise?

Contact us and discover how Crystal Lagoons can transform your city.

Latest News

The amenity powered by Crystal Lagoons® technology is an exclusive and highly valued element by buyers.

Once again, a Crystal Lagoons project makes headlines for its strong sales figures. This time, it’s the Marena development, located in the city of Luque, near Asunción, the capital of Paraguay.

Despite the challenging real estate context and high competition, the complex has sold more than 100 units in one year. “We have achieved extraordinary results despite the headwind, which confirms the validity of our proposal,” explained Gonzalo Faccas, managing partner of developer Eydisa.

The executive added, “This is the first crystalline lagoon powered by Crystal Lagoons® technology in the middle of the city, making it an exclusive and highly valued feature.”

The success of the first building, named Brisa, has been so remarkable that the firm is launching Torre Arena, the second of eight planned towers. The building responds to the high demand for units overlooking the lagoon, a desire clearly expressed by the market.

However, this milestone is not the first achievement of this complex. Since its launch, the project has generated unprecedented interest among buyers thanks to its monumental crystalline lagoon. In fact, it reached a record sales figure, surpassing 45% of units sold in its first phase within just a few months, reflecting the strong appeal of these turquoise-colored water features.

The project, driven by Crystal Lagoons and its commercial partners Eydisa and Castex, comprises eight apartment buildings offering spectacular views of the crystalline lagoon surrounded by white sand beaches and palm trees. Marena residents will enjoy a unique lifestyle with year-round access to water activities such as Stand-up, paddleboarding, Kayaking, Windsurfing, and Swimming.

The residential project is located just minutes from the city center, close to malls, offices, restaurants, banks, schools, and supermarkets, providing a convenient and functional daily lifestyle.

The success of Marena further strengthens Crystal Lagoons position in Paraguay, one of the multinational’s main markets in South America, where it has outstanding projects such as Aqua Village in San BernardinoBlue Lagoon in Pedro Juan Caballero, Costa del Lago in Hernandarias, and AquaTerra in Luque.

Infonegocios

The Crystal Lagoons project has become the epicenter of tribute bands, showcasing the best of Taylor Swift, Prince, Bruno Mars, Foo Fighters, Jimmy Buffett, and 80s hits.

Powered by Crystal Lagoons® technology, Evermore Bay serves as the stunning backdrop for a series of concerts at Evermore Orlando Resort. Located in the heart of Orlando, this project is one of Florida’s largest tourism ventures.

Throughout January and February, resort guests can enjoy an exciting lineup of beachfront performances by talented tribute artists. The series features bands covering hits from Taylor Swift, Prince, Bruno Mars, Foo Fighters, Jimmy Buffett, and 80s classics.

With over 10,000 rooms, this expansive complex is anchored by an impressive 8-acre crystalline lagoon. The project marks a significant milestone in the hotel and entertainment industry, promising to redefine the vacation experience in Orlando.

Beach Life in Orlando

The inclusion of the Crystal Lagoons® amenity is particularly noteworthy. While Orlando boasts an extensive array of entertainment options, it has long lacked a beach to enhance its tourist appeal. This gap is now filled by the turquoise lagoon and its nearly 8 hectares of pristine beach, offering guests a unique tropical retreat.

Conveniently situated near globally renowned attractions like Disney World and Universal Orlando Resort and just a short drive from Orlando International Airport, the luxury project has been hailed as a tropical beach paradise.

World-Class Hotel and Amenities

The development also introduces Orlando’s first Conrad Hotel, Hilton’s prestigious luxury brand. It features an exclusive selection of homes, villas, and apartments, along with two 18-hole golf courses designed by Jack Nicklaus. This project redefines vacation living with world-class hotel and resort standards.

“Crystal Lagoons brings a piece of the Caribbean to this iconic landlocked city, allowing visitors to enjoy a one-of-a-kind experience in a tropical oasis with turquoise waters and white sand beaches,” said Ivan Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

Real estate projects have traditionally sought to be located near the ocean, a lake, or a river due to the added value that a body of water provides—an increasingly scarce resource. In response to this limitation, developers worldwide are increasingly incorporating lagoons with Crystal Lagoons® technology, creating a new waterfront.

In fact, these crystalline lagoons have transformed the real estate paradigm of “location, location, location,” becoming the World’s Top Amenity. They boost the value of real estate projects and redefine what it means to own waterfront property. This innovation allows developers to raise sales prices, increase the value per square meter, and enhance project density.

The success of Crystal Lagoons worldwide is due to its crystalline lagoons perfectly recreating a piece of the Caribbean, allowing homes near them to cost less than those on a real beach. In fact, the developments of the multinational innovation company have consolidated as a commercial phenomenon, and every year, they stand out in different real estate rankings among the best-selling projects, confirming that lagoons are a driver of sales across the board.

Lagoons allow developers to sell lots to home builders at premium prices. Home builders, in turn, can charge more for the houses. Additionally, houses near lagoons sell faster than those in new neighborhoods without one.

The crystalline lagoons increase the value of the surrounding land by transforming an inland area into a resort-like space. These large bodies of water allow for creating a beach-style living experience anywhere, letting people live in a home as if they were on vacation every day.

A similar situation is happening with Public Access Lagoons® complexes, also known as PAL® developments, which are changing the lives of millions of people in cities. These projects, accessible to all through ticketed entry, have the unique appeal of bringing idyllic beach life just steps away from homes in the middle of the city while also offering event spaces with unparalleled scenic beauty, thanks to its large turquoise crystalline lagoon surrounded by white sandy beaches, which are illuminated at night, creating a magical ambiance. The infrastructure includes terraces, amphitheaters, domes, esplanades, commercial areas, and entertainment spaces.

Crystalline lagoons have become a key element in real estate and PAL® projects. Not only because they conquer homebuyers by bringing beach life and water sports, but also because they have become a social meeting point for people.

The sustainability of Crystal Lagoons® technology is also a relevant element, since these bodies of water need fewer chemicals than regular pools and 2% of the energy required for pool-filtration systems. In addition, the lagoons are filled once, consumes 40% less water than a green space of a similar surface area, 33 times less water than an 18-hole golf course and need water only to compensate the evaporation.