Iconic Crystal Lagoons Luxury Project in Cancun prepares for opening in June  

Crystal Lagoons® technology is revolutionizing the hotel industry and changing the paradigm of vacation developments. Major international hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA recognize the transformative value of crystalline lagoons. They have incorporated this amenity as a critical element in their projects, making them more attractive destinations.

In association with the prestigious AVA hotel chain, Crystal Lagoons is developing an iconic project that will become the most prominent luxury resort in Cancun, centered around a monumental 2.8-acre crystalline lagoon surrounded by white sandy beaches. This artificial lagoon with turquoise waters will allow guests to enjoy exclusive floating cabins and various water activities in a unique environment.  

When it opens in June 2024, AVA Resort Cancún will be an innovative luxury destination just 10 minutes from Cancun International Airport and along the city’s most extensive commercial promenade. It will be a landmark in Mexican tourism and Cancun, the largest city on the Yucatan Peninsula and a regional cultural, financial, and tourist hub.

This beachfront oasis, with all rooms facing the sea, will offer experiences for all ages and various accommodation options, from elegant rooms to spacious villas, all with breathtaking views of the Mexican Caribbean. Six pools, a water park for children, and first-class beach services ensure relaxation and fun. Additionally, high-end boutiques and local shops will provide exclusive shopping options.

Crystal Lagoons is a pioneer in sustainability and innovation. It will offer an idyllic beach landscape to enjoy a lively life around the lagoon. Guests can relax in one or four water cabins or engage in non-motorized water sports, all in the same body of water”, said Ash Tembe, Vice President of Sales and Marketing for North America at AIC Hotel Group.

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Ascensions on Lake Travis marks the latest Public Access Lagoons® venture signed by Crystal Lagoons in Texas, adding to the multinational innovation company’s array of complexes across the state. 

The project’s standout feature is a sprawling 2.1-acre crystalline lagoon suitable for swimming and water sports. The lagoon will be the centerpiece of a high-end hotel development, solidifying the foothold of Crystal Lagoons in the hospitality industry. Notably, it will be the first Public Access Lagoons® project—also known as PAL® developmentsin Austin, promising a completely new and unique entertainment offering accessible to all through ticketed entry.

Located in Spicewood, a mere 45 minutes northwest of Austin, this development, in partnership with Austin Real Estate Ventures, promises more than just pristine beaches. Luxury residential units, retail boutiques, restaurants, and bespoke services will complement the lagoon, epitomizing the quintessential PAL™ experience.

Crystal Lagoons® technology will not only bring beach life to this area of the Lone Star State but do so sustainably, alleviating the need for Spicewood residents to travel far for coastal recreation and thereby reducing the carbon footprint.

Derek Diaz, CEO of Austin Real Estate Ventures, affirms, “We’re thrilled to partner with Crystal Lagoons to curate the ultimate resort destination, bringing white sand beaches, vibrant blue water, and luscious palm trees to the most desirable location in the state, Lake Travis, in the heart of Texas Hill Country.”

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The United States stands as the primary global market for Crystal Lagoons, with over 275 projects in various stages of development and negotiation. Texas, in particular, boasts over 70 complexes, including notable successes like Lago Mar, Balmoral, Windsong Ranch, Sunterra, and Sierra Vista, among others. 

The inauguration of Crystal Lagoons project in the United StatesEvermore Orlando Resort, featuring its impressive 8-acre crystalline lagoon and extensive beaches, steps from Disney World and Universal, has captured the attention of the global press. Nearly 500 media outlets from various countries, including Yahoo!Associated PressNBCFoxABCCBSWashington Daily NewsFinanzen y Benzinga, have covered the news, emphasizing the significance of this tourism milestone.

Since then, numerous articles have highlighted this iconic development, considered one of Florida’s most significant tourism projects. It is located in the heart of Orlando, the most visited destination in the US, with 75 million tourists annually. With over 10,000 rooms surrounding the lagoon powered by Crystal Lagoons® technology, this amenity marks a before and after for the city, which lacked a beach despite its comprehensive entertainment options. Crystal Lagoons solves this problem by introducing a monumental body of water that brings idyllic beach life, redefining hotel standards, and consolidating its presence in the hospitality and entertainment industry.

Surrounding the crystalline lagoon is Orlando’s first Conrad hotel, a luxury brand of the Hilton chain, as well as various homes, villas, and apartments. In addition, there is an 18-hole golf course designed by Jack Nicklaus, one of the greatest golfers in history.

“Every hotel project incorporating a Crystal Lagoons® amenity becomes the most attractive destination in the area. Conrad, one of the world’s leading hotel chains, understood this and decided to make a qualitative leap concerning the existing offer in the most touristic area of the U.S.,” said Iván Manzur, Senior Vice President of Sales of Crystal Lagoons US Corp.

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Around the world, the concept and technology of Crystal Lagoons® have become the leading sales attraction, positively impacting its commercial success. Despite the credit and real estate challenges in the current economic conditions, Crystal Lagoons projects continue to defy the market with very impressive sales figures, particularly in the United States. The rankings from real estate consulting firms RCLCO and John Burns on the best-selling master-planned communities once again demonstrated that crystalline lagoons are a powerful purchasing driver. SunterraMiradaWindsong Ranch, and Epperson secured prominent positions in 2023.

These projects ranked among the top 50 best-selling communitiesFlorida leads the ranking within the list, representing close to 40% of the sales for all top-ranked developments, followed by Texas with 37%. In both states, Crystal Lagoons has a significant presence.

In Texas, Sunterra stands out as a project that, even though the crystalline lagoon has not been built yet, serves as a commercial driver within the community, generating sales rates higher than the average, with a significant increase of 63% compared to 2022. This placed it 3rd nationally in both rankings, further boosting the strong performance of Houston, the top-selling metropolitan area in the country. Sunterra’s positive sales results had already been recorded in previous reports.

With the largest amenity powered by Crystal Lagoons® technology in the United States, Mirada in Florida, inaugurated in 2023, sets another record. With an 89% increase in sales, it ranks 17th. Its 15 acres of turquoise waters and white sandy beaches are a buying trigger.

Another notable project in Texas is Windsong Ranch, which has consistently set sales records, ranking 29th in the John Burns ranking. The project has also been nationally awarded as “Master Planned Community of the Year,” among other recognitions.

On the other hand, Epperson in Florida also ranked prominently in both studies, a commercial trend registered since its inauguration as a real estate project. The interest it generated was so significant that it had to be opened to the Public Access Lagoons™ model, also known as PAL™ developments.

The United States is the main operation of Crystal Lagoons worldwide, and it has more than 275 projects at different stages of development and negotiation. Among the most important are Mirada, Sole Mia, Balmoral, Windsong Ranch, Beachwalk, Southshore Bay, Aqua, among others. The recent joint venture to develop four Public Access Lagoons™ complexes, also known as PAL™, in Texas stands out and will add to the successful public access developments Epperson (Florida) and Lago Mar (Texas).

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