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Crystalline Lagoon makes Sunterra number 1 in sales

Crystalline lagoons are driving sales of Crystal Lagoons projects worldwide at a meteoric pace. And Sunterra is no exception. Real Estate Consulting (RCLCO) highlighted the development as the No. 1 in sales in Houston and the 8th nationally in the United States in a study that evaluated the nation’s 50 best-selling projects in the first half of 2022.  

This was reported by Community Impact, which describes the crystalline lagoon as the main attraction of this master-planned community located in the exclusive sector of Katy Mills, which contemplates 2,200 homes.

Sunterra, developed by Land Tejas, is anchored by a 3.5-acre turquoise lagoon surrounded by white sandy beaches. When completed, it will become the fourth largest lagoon in the Houston area. This body of water developed using Crystal Lagoons® sustainable technology will bring beach life to the community, allowing families to enjoy swimming, relaxation, and multiple water sports, such as kayaking and paddle boarding. 

Crystal Lagoons partnered in 2017 with Houston-based developer Land Tejas to bring a piece of the Caribbean to real estate projects across Texas. In 2018, they inaugurated the state’s first Crystal Lagoons® amenity in Balmoral, followed by Lago Mar and Sierra Vista.

All of these developments have been among the country’s best sellers, mainly because of their differentiating element, the vast clear-water lagoons created by Crystal Lagoons. Balmoral and Lago Mar have won design awards and consistently rank among the highest-rated master-planned communities in America.

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Crystal Lagoons: Global Leadership in Water Innovation 

With over 1,000 projects in various stages of development and negotiation worldwide, this multinational innovation company has redefined modern urbanism with a unique, patented technology that transforms any site into a tropical beach destination—accessible to everyone.

Crystal Lagoons is a multinational innovation company that has revolutionized the way the world interacts with water. Powered by a one-of-a-kind patented technology, it enables the creation of crystalline lagoons of unlimited size that are sustainable, safe, and cost-efficient to build and operate.

With a presence in more than 60 countries and over 1,000 projects in various stages of development and negotiation, Crystal Lagoons has redefined modern urbanism by transforming any land—from deserts to city centers—into tropical beach destinations accessible to everyone.

It is a globally recognized disruptive innovation that has revolutionized the real estate, tourism, entertainment, and sustainability industries. Its crystalline lagoons have become the World’s Top Amenity, generating value, well-being, and unprecedented experiences in both residential communities and public spaces.

Innovation that transforms the world of water

At the heart of Crystal Lagoons is its purification and sustainable maintenance technology, which is globally recognized for its exceptional water and energy efficiency. This innovation enables the maintenance of large bodies of crystalline water at extremely low operating costs.

Unique features of Crystal Lagoons® technology

  • Uses any type of water: fresh, salt, or brackish.
  • Consumes 33 times less water than a golf course and 40% less than a park of the same size.
  • Uses only 2% of the energy of conventional filtration systems.
  • Requires up to 100 times fewer chemicals than a traditional swimming pool.
  • Is monitored in real time from a global control center.

This efficiency model has positioned Crystal Lagoons as a global benchmark in sustainability.

Crystal Lagoons: much more than an amenity

The crystalline lagoons developed by Crystal Lagoons are not only a visual attraction; they are social, recreational, and economic hubs that drive the value and profitability of real estate projects.

Developments can be classified into two main categories:

  1. Private residential projects

They incorporate crystalline lagoons as the centerpiece of real estate developments. This concept:

  • Increases land value and accelerates property sales.
  • Enhances the living experience by offering a private beach just steps from home.
  • Replaces more expensive traditional amenities such as golf courses.
  1. Public Access Lagoons® projects

One of the most disruptive innovations of Crystal Lagoons is the Public Access Lagoons® concept, also known as PAL® developments, which are redefining urban entertainment and sustainable tourism.

These projects enable anyone to experience a tropical beach lifestyle by simply purchasing a ticket or membership. PAL® developments combine crystalline water, white-sand beaches, and a wide range of activities, making them the meeting point of the 21st century.

Benefits of PAL® complexes

  • They transform any plot of land into a profitable and sustainable business.
  • They attract millions of visitors per year, boosting tourism and the local economy.
  • They offer diversified revenue streams: ticket sales, events, retail, gastronomy, beach clubs, among numerous additional options.
  • They adapt to any climate or geography, including inland or desert areas.
  • They operate year-round thanks to technologies such as Eco-Heated Lagoons by Crystal Lagoons™, which keep the water warm sustainably.

Examples such as Lagoon Park Bucharest (Romania), Epperson Lagoon (U.S.), and Angel Lagoon (U.S.) demonstrate how the PAL® projects of Crystal Lagoons become tourism and economic benchmarks in each region.

Continuous innovation: from real estate to data center cooling

The leadership of Crystal Lagoons extends beyond the real estate sector. Its research and development team has expanded the use of its technology into other strategic areas, including:

  • Sustainable cooling systems for data centers and industries, using lagoon water.
  • Eco-Heated Lagoons by Crystal Lagoons™ technology, which keeps lagoons warm year-round, even in cold climates.

These applications position Crystal Lagoons as a global technological innovation company, capable of combining sustainability, efficiency, and quality of life.

Defined Leadership: Vision, Intellectual Property, and Global Expansion

The success of Crystal Lagoons is no coincidence; it is the result of a bold vision, a solid foundation of intellectual property, and an intelligent global expansion strategy.

  • 2,200 patents in 135 countries: Its extensive patent portfolio protects its technology worldwide, ensuring leadership and differentiation in the market.
  • Master Agreements model: The Master Agreements strategy enables rapid and efficient expansion, granting territorial exclusivity to developers for multiple PAL® projects, driving exponential growth.
  • Multidisciplinary team: A global team of experts in science, engineering, architecture, urban planning, and marketing supports each project, ensuring excellence from conception through operation.

Crystal Lagoons: redefining the future of water

In a world where water is a scarce resource and well-being is a top priority, Crystal Lagoons demonstrates that innovation and sustainability can coexist with profitability and lifestyle.

Its patented technology, global expansion model, and commitment to the environment have made the company synonymous with global leadership in water innovation and sustainable urban development.

With each new project, Crystal Lagoons brings beach life to millions of people, transforming land into iconic destinations and creating sustainable value for future generations.

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PAL® Projects: The New Paradigm in Entertainment, Urban Development, and Tourism

These are developments where anyone can enjoy an idyllic beach lifestyle through ticketed entry. Moreover, they transform any piece of land into the meeting point of the 21st century and the best business opportunity.

Public Access Lagoons® projects, also known as PAL® developments, developed by Crystal Lagoons, are redefining the concepts of entertainment, tourism, and urban development. These crystalline lagoons, accessible to all through ticketed entry, transform any piece of land into both the best business opportunity and the meeting point of the 21st century, creating destinations that combine technology, sustainability, and profitability.

The vision of Crystal Lagoons goes beyond offering a crystalline lagoon; it is about creating complete experiences that generate lasting value. With the ability to bring a tropical beach just steps away from people’s homes, PAL® complexes have become unparalleled attraction hubs, capable of hosting a wide variety of activities and events throughout the year.

The Heart of a New Lifestyle

PAL® lagoons are much more than a visual attraction: they are the social, recreational, and economic center of modern communities. These developments can host event centers, concerts, festivals, food fairs, sports activities, and many other initiatives throughout the year, becoming true hubs of entertainment and social interaction.

Examples of Projects Transforming Cities

  • Lagoon Park Bucharest (Romania): An urban oasis located in the heart of Bucharest, featuring a 2.2-acre crystalline lagoon that debuted with sold-out tickets more than a week in advance.
  • Epperson Lagoon (USA): With its 7.3-acre crystalline lagoon, it became the first real estate project transformed into a PAL® development.
  • Angel Lagoon (USA): Anchored by a 4.2-acre crystalline lagoon, it has been described as “a paradise just 40 minutes from Houston.”

A Profitable and Sustainable Business Model

PAL® projects generate multiple sources of revenue, making them a unique opportunity for investors and real estate developers. Among the most common models are:

  • Sale of daily tickets and annual memberships
  • Rental of spaces for events and corporate activities
  • Operation of restaurants, bars, shops, and beach clubs
  • Commercialization of naming rights and brand sponsorships

All of this is achieved through a scalable and sustainable operational model that reduces maintenance costs and maximizes long-term profitability.

Crystal Lagoons® Sustainable Technology

The patented Crystal Lagoons® technology allows large bodies of crystalline water to be maintained with minimal resource consumption:

  • Uses any type of water: fresh, salt, or brackish
  • Consumes up to 33 times less water than a golf course
  • Uses only 2% of the energy required by conventional filtration systems
  • Requires up to 100 times fewer chemicals than a traditional swimming pool

This efficiency makes PAL® projects a globally recognized model of sustainability and water efficiency.

Developments Anywhere in the World

One of the greatest advantages of PAL® projects is their geographical versatility. They can be developed in urban, rural, or inland areas and adapted to different scales and audiences.

Master Agreements: A Model for Global Expansion

Crystal Lagoons drives the growth of its PAL® projects through Master Agreements, strategic alliances that allow local partners to develop multiple lagoons under a single license.

This model:

  • Facilitates rapid expansion in key markets
  • Optimizes investment and development timelines
  • Guarantees the exclusive use of Crystal Lagoons® technology in each region

In this way, partners can capitalize on the enormous commercial potential of crystalline lagoons, benefiting from the global recognition of the Crystal Lagoons® brand.

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