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Madrid Will Have Idyllic Beach Life Thanks to Crystal Lagoons

The project will become the largest urban beach in Europe, fulfilling a long-awaited aspiration for Madrid’s residents. It will be developed under the Public Access Lagoons® model, also known as PAL® projects, accessible to all through ticketed entry.

For a long time, the inhabitants of Madrid, Spain’s capital, have longed to experience beach life within the city. Today, that dream will come true thanks to Crystal Lagoons, as the municipal council of the town of Alovera has approved a project that will enable the development of the largest urban beach in Europe. This will put an end to the wait, allowing Madrid’s residents to enjoy crystalline waters and white sandy beaches.

The project

This is Alovera Beach, a new Public Access Lagoons® development, also known as a PAL® project, located just 30 minutes from Madrid. Its centerpiece will be a 5.2-acre lagoon powered by Crystal Lagoons® technology, accessible to all through ticketed entry. The body of water will be suitable for swimming and water sports, and will be surrounded by 16,000 m² of white sand beaches. 

Contribution to the Community

The complex will represent an investment of over € 20 million and create more than 140 direct jobs. In addition to the crystalline lagoon, it will feature a range of infrastructure characteristics from the PAL® model. This will include:

  • Sports facilities
  • Water park with slides and children’s pools
  • Water sports school – kayaking, paddleboarding –
  • Dining services
  • Events
  • Beach Club
  • Among other amenities, the project is expected to set a benchmark for aquatic entertainment in central Spain.

The project is an innovative concept that will transform the municipality of Alovera and boost tourism in the Guadalajara area, positioning it on the European map of technology, innovation, and sustainability, while establishing it as a unique reference for outdoor water sports. The complex will be open year-round and is expected to receive around 350,000 visitors annually.

Bringing the Beach to the City

Alovera Beach’s proximity to Madrid and its excellent accessibility will make this entertainment park an attractive option for thousands of people who would otherwise travel hundreds of kilometers to enjoy a beach experience, resulting in a significant reduction in CO2 emissions.

Sustainability as a Cornerstone

Like all lagoons developed by the multinational innovation company, Alovera Beach will be no exception and will feature Crystal Lagoons® sustainable technology, which:

  • It uses any type of water: fresh, salt, or brackish water, that has no alternative use
  • It consumes 33 times less water than an 18-hole golf course and 40% less water than a park of the same size
  • Its filtration system uses only 2% of the energy required by conventional systems
  • It employs up to 100 times fewer chemicals than a swimming pool

The Partnership and Urban Contribution

The complex is being developed by Grupo Rayet in partnership with Crystal Lagoons, becoming a model of urban regeneration that will revolutionize the local landscape with a high social impact.

Construction is scheduled to begin at the end of 2025, with a partial opening of the park expected in the spring of 2027.

Europa Press

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Crystal Lagoons: Leading Water Innovation with an Eco-Conscious Commitment

The beauty of a Crystal Lagoons® amenity is undeniable, but its actual value goes far beyond aesthetics. It serves as proof that technological innovation can be aligned with environmental protection.

When we think of Crystal Lagoons, the first image that comes to mind is that of breathtaking turquoise lagoons and white-sand beaches— a paradisiacal oasis that transforms any landscape. However, behind this undeniable beauty lies a profound and significant contribution to the environment by Crystal Lagoons. Far from being just an amenity, the patented technology of this multinational innovation company is a model of sustainable innovation, purpose-built to minimize ecological impact and optimize the use of valuable resources such as water and energy.

In a world increasingly aware of the climate emergency, Crystal Lagoons’ leadership in water technology not only creates real estate value and entertainment experiences but also sets a new standard for sustainable development.

The Sustainability Formula: Technological Innovation with Positive Impact

The secret behind the sustainability of Crystal Lagoons lies in its unique, patented technology— the result of years of research and development. This technology enables the maintenance of large expanses of crystalline water while using significantly fewer resources than other alternatives.

Keys to Environmental Efficiency and Sustainability:

  • Lower Water Consumption: The lagoons developed by this innovative multinational company are remarkably efficient.
    • The lagoons are filled only once and operate in a closed-circuit system.
    • They use up to 33 times less water than an 18-hole golf course.
    • They consume up to 40% less water than a park of the same size.
    • When needed, a molecular anti-evaporation film technology can be applied, reducing fresh-water use by an additional 50%.
  • Minimal Energy Consumption: Operating a crystalline lagoon is an energy-efficient process.
    • Pulse-based filtration technology uses only 2% of the energy required by conventional swimming-pool filtration systems.
    • It does not require constant high-power pumps or filters, resulting in a reduced carbon footprint.
  • Lower Chemical Footprint: The controlled pulse system and high-tech additives make it possible to:
    • Use up to 100 times fewer chemicals than a traditional swimming pool.
    • Ensure water quality through continuous sensor-based monitoring with minimal intervention, protecting surrounding ecosystems.
  • Use of Non-Conventional Water Sources: Crystal Lagoons® technology allows the use of a variety of water sources, including:
    • Saltwater or brackish water: In coastal or desert areas, avoiding the consumption of fresh water.
    • Well water: In regions where surface sources are limited.
    • Rainwater: Collected for lagoon maintenance.
    • Desalinated water: A viable option in arid regions. This capability drastically reduces pressure on potable water resources.

Benefits Beyond the Local Ecosystem: Impact on Real Estate and Tourism

The environmental contribution of this multinational innovative company is measured not only by resource use, but also by how its presence fosters more responsible development across the real estate and tourism sectors.

Sustainability as a Value Driver:

  • Higher Sustainable Real Estate Value: Projects featuring Crystal Lagoons are perceived as more attractive and long-term assets, thanks to their eco-friendly approach, which attracts conscious buyers and investors.
  • Boost to Eco-Tourism: By offering a world-class amenity with a low environmental footprint, destinations featuring crystalline lagoons attract travelers seeking luxury experiences with a sense of responsibility.
  • Environmental Awareness Generation: The visibility of these lagoons—thanks to their transparent technology and efficiency—educates visitors and residents about the possibilities of sustainable innovation in water use.
  • Alternative to Large Water Infrastructures: Instead of building reservoirs or diverting rivers for leisure, Crystal Lagoons amenities provides a controlled, efficient solution for aquatic recreation.

Crystal Lagoons’ Global Commitment: A Bluer and Greener Future

Crystal Lagoons not only innovates in technology; it also leads with a vision of a future where luxury and sustainability are not mutually exclusive. Its commitment extends through:

  • Ongoing Research & Development: The company continually invests in improving its technology to be even more efficient and environmentally friendly.
  • Certifications & Recognitions: Crystal Lagoons projects have received multiple awards and certifications that validate their environmental commitment and efficiency.
  • Strategic Partnerships: Collaborations with developers who share the vision of creating high-value projects with a sustainability-focused approach.

Crystal Lagoons: A Legacy of Sustainable Innovation

The beauty of a Crystal Lagoons amenity is undeniable, but its actual value goes far beyond aesthetics. It serves as proof that technological innovation can be aligned with environmental protection. By optimizing the use of water and energy and minimizing the chemical footprint, Crystal Lagoons not only creates man-made paradises—it also actively contributes to a more sustainable future.

For developers, it’s an opportunity to invest in projects that are not only profitable but also responsible. For the planet, it’s a solution that demonstrates luxury and fun can coexist with respect for our most precious resources. In essence, Crystal Lagoons is at the forefront of sustainability in the water industry.

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Crystal Lagoons: Global Leadership in Water Innovation 

With over 1,000 projects in various stages of development and negotiation worldwide, this multinational innovation company has redefined modern urbanism with a unique, patented technology that transforms any site into a tropical beach destination—accessible to everyone.

Crystal Lagoons is a multinational innovation company that has revolutionized the way the world interacts with water. Powered by a one-of-a-kind patented technology, it enables the creation of crystalline lagoons of unlimited size that are sustainable, safe, and cost-efficient to build and operate.

With a presence in more than 60 countries and over 1,000 projects in various stages of development and negotiation, Crystal Lagoons has redefined modern urbanism by transforming any land—from deserts to city centers—into tropical beach destinations accessible to everyone.

It is a globally recognized disruptive innovation that has revolutionized the real estate, tourism, entertainment, and sustainability industries. Its crystalline lagoons have become the World’s Top Amenity, generating value, well-being, and unprecedented experiences in both residential communities and public spaces.

Innovation that transforms the world of water

At the heart of Crystal Lagoons is its purification and sustainable maintenance technology, which is globally recognized for its exceptional water and energy efficiency. This innovation enables the maintenance of large bodies of crystalline water at extremely low operating costs.

Unique features of Crystal Lagoons® technology

  • Uses any type of water: fresh, salt, or brackish.
  • Consumes 33 times less water than a golf course and 40% less than a park of the same size.
  • Uses only 2% of the energy of conventional filtration systems.
  • Requires up to 100 times fewer chemicals than a traditional swimming pool.
  • Is monitored in real time from a global control center.

This efficiency model has positioned Crystal Lagoons as a global benchmark in sustainability.

Crystal Lagoons: much more than an amenity

The crystalline lagoons developed by Crystal Lagoons are not only a visual attraction; they are social, recreational, and economic hubs that drive the value and profitability of real estate projects.

Developments can be classified into two main categories:

  1. Private residential projects

They incorporate crystalline lagoons as the centerpiece of real estate developments. This concept:

  • Increases land value and accelerates property sales.
  • Enhances the living experience by offering a private beach just steps from home.
  • Replaces more expensive traditional amenities such as golf courses.
  1. Public Access Lagoons® projects

One of the most disruptive innovations of Crystal Lagoons is the Public Access Lagoons® concept, also known as PAL® developments, which are redefining urban entertainment and sustainable tourism.

These projects enable anyone to experience a tropical beach lifestyle by simply purchasing a ticket or membership. PAL® developments combine crystalline water, white-sand beaches, and a wide range of activities, making them the meeting point of the 21st century.

Benefits of PAL® complexes

  • They transform any plot of land into a profitable and sustainable business.
  • They attract millions of visitors per year, boosting tourism and the local economy.
  • They offer diversified revenue streams: ticket sales, events, retail, gastronomy, beach clubs, among numerous additional options.
  • They adapt to any climate or geography, including inland or desert areas.
  • They operate year-round thanks to technologies such as Eco-Heated Lagoons by Crystal Lagoons™, which keep the water warm sustainably.

Examples such as Lagoon Park Bucharest (Romania), Epperson Lagoon (U.S.), and Angel Lagoon (U.S.) demonstrate how the PAL® projects of Crystal Lagoons become tourism and economic benchmarks in each region.

Continuous innovation: from real estate to data center cooling

The leadership of Crystal Lagoons extends beyond the real estate sector. Its research and development team has expanded the use of its technology into other strategic areas, including:

  • Sustainable cooling systems for data centers and industries, using lagoon water.
  • Eco-Heated Lagoons by Crystal Lagoons™ technology, which keeps lagoons warm year-round, even in cold climates.

These applications position Crystal Lagoons as a global technological innovation company, capable of combining sustainability, efficiency, and quality of life.

Defined Leadership: Vision, Intellectual Property, and Global Expansion

The success of Crystal Lagoons is no coincidence; it is the result of a bold vision, a solid foundation of intellectual property, and an intelligent global expansion strategy.

  • 2,200 patents in 135 countries: Its extensive patent portfolio protects its technology worldwide, ensuring leadership and differentiation in the market.
  • Master Agreements model: The Master Agreements strategy enables rapid and efficient expansion, granting territorial exclusivity to developers for multiple PAL® projects, driving exponential growth.
  • Multidisciplinary team: A global team of experts in science, engineering, architecture, urban planning, and marketing supports each project, ensuring excellence from conception through operation.

Crystal Lagoons: redefining the future of water

In a world where water is a scarce resource and well-being is a top priority, Crystal Lagoons demonstrates that innovation and sustainability can coexist with profitability and lifestyle.

Its patented technology, global expansion model, and commitment to the environment have made the company synonymous with global leadership in water innovation and sustainable urban development.

With each new project, Crystal Lagoons brings beach life to millions of people, transforming land into iconic destinations and creating sustainable value for future generations.

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