Master agreements gain strength in the United States

17/12/2021

Crystal Lagoons master agreements are contracts that include a significant number of Public Access Lagoons™ projects to develop them in designated geographical areas. In recent times, these agreements have gained strength in the world and also in the United States.

An example of this is the one signed with Epic and Mattel for 16 public access projects, also known as PAL™ developments, in different areas of the United States.

The first one is “Crystal Lagoons Island Resort”, a PAL™ project with which Mattel debuts in the amusement park industry with its brand “Mattel Adventure Park”. It develops in Arizona and it should be open in conjunction with the 2023 Super Bowl, at the Arizona Cardinals stadium, which is adjacent to the project. The idea is that the Super Bowl events take place around the lagoon.

It is a 20 hectares megaproject, surrounding a 4 hectares crystal reservoir and the first Mattel’s amusement park. It will incorporate full-scale roller coasters, Hot Wheels go-karting circuits, Thomas in and outdoor trains, themed food and other entertainments.

The next two projects are expected to be developed out in the states of Texas and Mississippi.

“Leading players in their industries, like Mattel, join under the PAL™ projects to develop new business, because they have identified the model’s triumph worldwide and in the USA. In fact, in the American market Crystal Lagoons has had a meteoric success with its presence in Florida, Texas, California, Alabama, Georgia, Washington DC, and North and South Caroline, among other states”, explains Ivan Manzur, Senior Vice President of Sales de Crystal Lagoons US Corp.

A second mega contract will allow Crystal Lagoons to bring Caribbean flair to Orlando with turquoise waters, white sands and watersports, through at least five PAL™ projects.

The multinational innovation company signed a master agreement with ADËLON Capital for a set of public access projects that include Orlando, Orange, Seminole, Osceola and Sumter Counties. However, ADËLON Capital plans to expand to other strategic locations in the USA, according to Crystal Lagoons.

Even though the city has multiple water parks, it is an urban area with no coastline and no beach culture. But that is what Crystal Lagoons wants to change.

The first project in Orlando, the world’s center of amusement parks, but the only thing missing is beach life, is announced for 2023. Besides, all PAL™ complexes will not only offer beach life and entertainment, but also hotels, developments multifamily, shops, restaurants, spaces for weddings, conferences, concerts and more.

Currently, the United States is the main market for Crystal Lagoons operations worldwide with more than 221 projects in different stages of development and negotiation.

Some of the most recognized real estate projects are Sole Mia, Balmoral, Windsong Ranch, Lake Nona, Sierra Vista, among others and the successful PAL™ projects, in Florida and Texas, Epperson and Lago Mar, respectively.

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Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

New Beach Club at Crystal Lagoons’ First PAL™ Development in Asia

28-03-2024

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

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The Aesthetic Value of Crystalline Lagoons Draws Global Events

26-03-2024

The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

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