PAL™ Projects have been positioned as Covid proof investment alternative

07/02/2022

The pandemic has drastically altered how people unwind as well as the tourism industry, with people prioritizing locations close to home and that offer adequate sanitary measures.

As a consequence, this has created a necessity for new infrastructure in cities across the globe.

Public Access Lagoons™ projects, also known as PAL™ developments, concept and business model created by Crystal Lagoons, have positioned themselves as Covid proof investment alternatives.

The PAL™ projects let people enjoy the beach life in a controlled environment with capacity control, social distancing enforcement, and sanitization stations, health regulations that you wouldn’t be able to have on a traditional beach.

These commercial and sanitary advantages that PAL offer, has sparked the interest of relevant international economic groups, seeking to take next steps so as to secure exclusivity through master agreements, which assign an important number of PAL™ complexes in a specific region.

Operationally replicable anywhere in the world and with a low initial investment, investors can quickly see a very high present value, since even while they continue to be built, PAL™ model generate profits and pyramidal financing.

Endless Ways to Monetize

Located in urban environments, the PAL™ projects has emerged as a robust investment alternative offering perpetual income and offers profits far superior to those obtainable in other industries.

These public access developments, generate income through ticket sales to the lagoon, as well as revenue from water sport rentals, naming rights, retail, membership fees and year-round activities ranging from corporate events to weddings and concerts.

The versatility of the PAL™ model has continuously allured investors. With different investment formats and models offering more or less infrastructure, even those with minimal initial infrastructure, such as Lago Mar and Epperson in the United States, have seen major success.

The hotel industry has identified an increase in value in rates and food and beverage consumption up to 200% when hotels include a beach, compared to hotels further inland. Investors have corroborated that, on lower-value land, a hotel including a beach and PAL elements can benefit from very attractive returns.

PAL™ projects are also a highly valued asset for reconverting malls and redeveloping retail spaces, while also reactivating foot traffic to entertainment parks, racetracks, golf courses, etc. They are also of interest for companies with vacant land seeking to convert it into a lucrative business.

Corporate content

Several international media highlighted that the hotel sector is undergoing a real transformation thanks to the incorporation of innovative technologies. One of the technologies highlighted was precisely Crystal Lagoons, in parallel with process automation and artificial intelligence.

The sustainability of the multinational innovation company was key to being considered within these trends. “Currently, many travelers are seeking accommodations that are sustainable and environmentally friendly. Places like the AVA Resort Cancun, with its artificial lagoon of crystal-clear waters powered by Crystal Lagoons® technology, are examples of accommodations that stand out for their commitment to sustainability,” explains the Spanish portal 24 Matins.

The turquoise-colored body of water provides ideal conditions for sailing, swimming, kayaking, or relaxing, and thanks to state-of-the-art technology, it consumes 33 times less water than an 18-hole golf course, 40% less water than a park of the same size, and only 2% of the energy of a conventional pool.

After transforming the real estate industry and the urban entertainment landscape with its innovative Public Access Lagoons™ projects, the multinational innovation company is now generating a new revolution, this time in the hotel sector.

Recognizing the transformative value of Crystal Lagoons® technology, leading global hotel chains such as Marriott, Radisson, Conrad, Hyatt Regency, and AVA Resort itself, have incorporated this amenity as a centerpiece in their projects.

“Every hotel project incorporating a Crystal Lagoons amenity becomes the most attractive destination in the area. These bodies of water change the paradigm of vacation developments with world-class hotel and resort standards”, explains Iván Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

The multinational water innovation company already has developments of this kind, in which crystalline lagoons are the differentiating factor in the United States, Mexico, Indonesia, Romania, and Uruguay, among other countries.

“The crystalline lagoons achieve unprecedented results, such as bringing a beach lifestyle to Orlando—an entertainment option it didn’t have—or, counterintuitively, replacing the sea in iconic tourist destinations like Cancun,” emphasizes Jean Pierre Juanchich, Global Business Director of Crystal Lagoons.

Contexto Sur

New Beach Club at Crystal Lagoons’ First PAL™ Development in Asia

28-03-2024

The Crystal Lagoons project in Thailand, Blue Tree, located in the heart of Phuket, just 4 kilometers from the coast, has recently inaugurated the Beach Club MuMu Clubhouse, a new landmark in this iconic tourist destination, adding even more fun and entertainment. This new space becomes a meeting point in the surroundings of Phuket’s largest artificial lagoon and the first in Asia under the innovative Public Access Lagoons™ model, globally recognized as a “must-visit” in the region.

This PAL™ development with Crystal Lagoons® technology has set a new standard in public meeting and entertainment spaces, establishing itself as the top amenity in Thailand. With 4.2 acres of turquoise water oasis, surrounded by white sandy beaches, a private peninsula, restaurants, and a poolside bar, it offers the perfect setting to enjoy a dynamic beach experience 24 hours a day and a calendar full of activities throughout the year.

During the day, the Beach Club offers a relaxed atmosphere where visitors can enjoy various gastronomic offerings, art, culture, and activities, from beach yoga to water sports. The place comes alive at night with nightclubs, special events, concerts, and themed parties featuring live music, special guests, and renowned DJs.

Crystal Lagoons PAL™ projects are transforming and enriching urban life by offering new entertainment destinations not limited exclusively to residents of private real estate developments with crystalline lagoons. These developments are positively impacting the lives of millions of people, bringing a piece of the ocean to the city center and making it accessible just steps from their homes.

Original content

The Aesthetic Value of Crystalline Lagoons Draws Global Events

26-03-2024

The monumental crystalline lagoons with Crystal Lagoons® technology have established themselves as the most attractive and esteemed amenity worldwide. Not only are they year-round entertainment centers, but they also stand out for their aesthetic value and contribution to landscape architecture. Their design harmoniously integrates with the natural environment, becoming a distinctive element that enhances the visual quality and experience of the project.

These bodies of water offer multifunctional recreational spaces, with trails, resting areas, playgrounds, and access to water activities. With over 125 activities in the lagoon and its surroundings, they become ideal venues to host various events, including large-scale ones like Aquathlons.

An example is the iconic tourist destination of Phuket, Thailand, which welcomes over 38 million visitors worldwide each year. Here, the Crystal Lagoons project Blue Tree, showcasing the first crystalline lagoon developed under the Public Access Lagoons™ model in Asia, has established itself as the new entertainment hub in the region and is a magnet for hosting world-class events, concerts, and themed parties, offering a variety of experiences for all lifestyles, from water slides to water parks. Recently, it was the venue for the country’s beauty pageant, Miss Thailand.

This PAL™ development is the jewel of the Blue Tree project. It spans 4.2 acres, is surrounded by white sandy beaches, and features a private peninsula, restaurants, and a pool bar. It is a massive recreational area with turquoise waters under the concept of an entertaining beach. Among the activities offered are Slip N Fly, water slides, Cliff Jumping & Rock Climbing, splash zones, and a water playground for adults and children.

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