The Riviera complex, a project in Dubai developed by Crystal Lagoons in partnership with Azizi Developments, a leading developer in the UAE, has reported a 44% increase in sales of its premium off-plan, completed, and soon-to-be-completed residential and commercial units.
The development is a French Mediterranean-inspired residential and commercial community in one of Dubai’s most sought-after neighborhoods, MBR City.
The 2.7-kilometer-long lagoon powered by Crystal Lagoons® technology, announced mid-year, was one of the triggers for this success. The body of turquoise water covers an area of more than 13 hectares and it will extend throughout the community.
“The announcement of the crystalline lagoon was an absolute game-changer to the Riviera community. It was already one of the most popular developments among both local and international investors prior to the enormous swimmable, pool-like lagoon being planned, but following the announcement, we had to launch an additional three buildings to keep up with demand”, explains Farhad Azizi, CEO at Azizi Developments.
Riviera represents a new landmark destination that is both residential and commercial, with an abundance of retail space. Riviera features three districts: an extensive retail boulevard, the lagoon walk with artisan eateries and boutiques, and Les Jardins — a vast, lush-green social space.
With its strategic location near the upcoming Meydan One Mall and the Meydan Racecourse — home of the Dubai World Cup — as well as Dubai’s most noteworthy points of interest, Riviera represents one of Azizi Developments’ most coveted projects. Situated merely 1 minute from Al Khail Road, 10 minutes from Festival City & IKEA, Downtown Dubai and Sheikh Zayed Road, and 15 minutes from Dubai International Airport, Riviera is one of the best-connected communities in all of the emirate.
This phenomenon is not new in the Emirate. In fact, the MBR City complex hit home when the most expensive real estate in Dubai was sold. The residential property, a 7-bedroom house, sold for US$ 24.5 million (AED 90 million). A similar situation was registered by the Tilal Al Ghaf project, which sold 322 homes in just 48 hours and whose first and second phases were sold out in seven days.
For Crystal Lagoons, one of the central elements of its business is the technological structure, created and patented by the firm, which is managed so that the maintenance of the waters is sustainable over time.
These water amenities use up to 100 times less chemicals than conventional pool or drinking water treatment technologies, and consume only 2% of the energy required by conventional pool filtration systems.