Solé Mia Awarded World Design Awards 2020

The Shoreline at Solé Mia is the first amenity-rich development completed at one of South Florida’s most ambitious projects, Solé Mia. Anchored by a 7-acre Crystal Lagoons® amenity, it has been honored by the World Design Awards 2020, winning in the Landscape Design category.

Solé Mia is being thoughtfully developed by Crystal Lagoons and two of the country’s most successful real estate family dynasties, the LeFraks of New York and the Soffers of South Florida. The 184-acre master-planned community is being built in several phases and will eventually be a live, work, play paradise with more than 4,000 residential units and 1.5 million square feet of commercial space.

The Shoreline at Solé Mia is not only raising the neighborhood market value but the luxury amenity standards by housing arguably one of the most unprecedented amenities in a rental community with South Florida’s first man-made lagoon, Laguna Solé, an eye-popping, swimmable Caribbean-blue body of freshwater that spans seven acres, including sandy beach areas and its own little island. The city-within-a-city will eventually be anchored around the impressive engineering feat, bringing waterfront living to a part of Miami that’s not technically on the water. The amenity crown-jewel is the size of 21 Olympic-sized pools and provides the Shoreline residents with sandy beaches and a waterfront location where they can swim, paddleboard, kayak, or float on luxury loungers.

Laguna Solé at Solé Mia, by Crystal Lagoons, enables low water consumption using up to 30 times less water than a golf course and 50 percent less water than required by a park of the same size. Crystal Lagoons’ state-of-the-art and eco-friendly technology uses disinfection pulses that allow using up to 100 times less chemicals than swimming pools and uses an ultrasonic filtration system that uses up to 50 times less energy than conventional filtration systems.

Pegged as a “neighborhood gamechanger” by the Miami Herald, the Shoreline’s success is record-breaking. Within three months of launching in January 2019, the first tower completely leased up, leading to the opening of the second tower. LeFrak confirmed the Shoreline is the fastest and most successful rental lease-up in the company’s 100-year history of real estate development.  

The Shoreline at Solé Mia’s extensive amenity programs includes a variety of wellness and entertainment spaces. In addition to the lagoon, wellness amenities include an elevated pool deck and spa, a state-of-the-art fitness center with Peloton bikes, a weight-training room, a yoga studio with Fitness on Demand, a 24/7 virtual workout-program platform and extensive outdoor fitness trails. It also hosts an array of top of the range indoor and outdoor entertainment amenities.

WORLD DESIGN AWARDS

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Crystal Lagoons started 2024 on a high note. The multinational announced a new contract that enhances its presence in this country, the primary market for the firm in the Middle East and North Africa (MENA) region.

The new real estate project is Azha North Lagoon, a second home complex located on the North Coast, in partnership with Madaar Development, a firm with which Crystal Lagoons has already developed the successful project Azha Ain Sokhna on the Red Sea. The new project will be in Ras Al Hikma, an area of great tourist and holiday success. It is on the front line with a 27-acre lagoon.

In Egypt, Crystal Lagoons has projects in different stages of development and operation, mainly located on the North Coast and along the Red Sea. Also in this country, the multinational has advanced negotiations to enter Cairo with its Public Access Lagoons™ complexes, also known as PAL™, which will revolutionize the lifestyle in Egypt’s cities, bringing beach life to the doorstep of homes and accessible to anyone through the payment of a ticket.

These crystalline lagoons are an attractive real estate amenity in Egypt. Among the multinational’s business partners in Egypt are recognized managers such as Tatweer Misr, Hassan Allam Properties, Golden Pyramids Plaza, and Madaar Development, among others. Likewise, Egypt is the second largest crystalline lagoon in the world at the Citystars Sharm El Sheikh project, with 28 acres in the middle of the desert.

“In Egypt, Crystal Lagoons® technology is recognized as the only one capable of developing crystalline lagoons at low construction and maintenance costs,” explains Miguel Ángel Cabañas, regional director of Crystal Lagoons.

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With new developments in Buenos Aires (Openn Pilar), Rosario (Vida Lagoon y Distrito Cero), and Mar del Plata (Developer Aqua), Argentina has consolidated its position as Crystal Lagoons’ main market in South America after Chile.  In addition to these complexes, there are others in association with essential local real estate managers such as Castex, Morvial, Arkken Group, Rossetti Desarrollos Urbanos, Grupo Monarca, Grupo Developer, DLM, Galp Inversiones and Vizora in Gran Buenos Aires, Córdoba and Pinamar. The projects Terralagos, Lagoon Pilar, Acquavista, and Remeros Beach, among others, stand out.

All Crystal Lagoons developments in Argentina have become sales successes. Remeros Beach sold over half of its sites within the first two months, while Terralagos sold more than 1,000 lots, exhausted apartments in record time, and has a waiting list for the next building to be launched, both projects in Buenos Aires. In Mar del Plata, Developer Aqua sold one-third of the project on the first day of commercial launch, tripling the price per square meter.

“In Argentina, beyond the different economic situations, the success of Crystal Lagoons does not stop. Projects incorporating lagoons generate exponential added value in the real estate sector. The projection is even more positive because an increase in foreign investment is expected in the coming months, which will further boost the real estate market”, explains Francisco Matte, Crystal Lagoons’ regional director for Latin America.

One of the keys to the multinational’s success in Argentina is the beachside lifestyle of its residents who, thanks to the crystalline lagoons, can enjoy turquoise waters just steps from their homes without the need to take a plane, even in inland areas such as Córdoba and Rosario and in a renowned resort town like Mar del Plata.

Crystal Lagoons also has advanced negotiations in Argentina to develop Public Access Lagoons™, also known as PAL™ projects. These complexes, accessible to anyone by paying a ticket, feature large crystalline lagoons and white sand beaches surrounded by attractive amenities such as restaurants, beach clubs, retail outlets, theaters, and cultural activities.

Original content

Crystalline lagoons, powered by Crystal Lagoons® technology, have redefined the global real estate market paradigm. Once again, a leading economic media outlet, Forbes, acknowledges the impact of this amenity, highlighting it as a key driver of sales across the board. Particularly notable is the case of Colombia, where crystalline lagoons have been a fundamental factor in the commercial success of real estate projects. An eloquent example of this phenomenon is the commercial success of the construction company Arquitectura y Concreto. Crystal Lagoons has been a determining factor in the 70% increase in its sales, even in a challenging real estate context facing a 45% decline.

“It sounds unbelievable, but that’s how it happened,” said Francisco Martínez, president of Arquitectura y Concreto, in an interview with Forbes Colombia, attributing the meteoric increase in sales to the innovation of Crystal Lagoons. The executive highlights the success of Crystal Lagoons projects with AED, including Baia Kristal in Cartagena de Indias, the best-selling project in Colombia, reflecting the multinational phenomenon in that market. In fact, with its 3.2 hectares of crystal-clear waters and white sands, it was initially projected to be sold within three years, but it ended up being commercialized in less than 12 months, positioning itself as the #1 project in sales in the country since its launch.

This success led AED to finalize a master agreement with Crystal Lagoons to develop 13 projects with crystalline lagoons in the Colombian Caribbean and the Coffee Region, including cities such as Barranquilla, Santa Marta, Pereira, and Cartagena de Indias.

Azul de Arenas is part of this agreement and marks Crystal Lagoons’ entry into Latin American retail as part of the Colombian Caribbean’s largest shopping and entertainment center. The project’s centerpiece in Cartagena de Indias will be a 3-hectare crystalline lagoon suitable for swimming and water sports.

Forbes