The Success of Crystal Lagoons in the U.S. - Crystal Lagoons
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The Success of Crystal Lagoons in the U.S.

The global expansion of Crystal Lagoons, with more than 1,000 projects at various stages of development in more than 60 countries, has come thanks to the successful management of a multidisciplinary and innovative self-motivated team.

The United States is the world’s most competitive and dynamic real estate and entertainment market. For this reason, Crystal Lagoons has a strong commercial team with regional directors. It is a multicultural team of which Benjamín Fischmann is a part, son of the founder of Crystal Lagoons, who first joined as an intern and in 2018 was formally put in charge of the West Coast, including Hawaii, where he recently conducted a successful roadshow with real estate operators and hoteliers

“It is remarkable how Crystal Lagoons projects are valued by the idiosyncrasies of the tourist places recognizes by its beach culture. Our plans to bring our value proposition to Honolulu, Hawaii, is coming on in leaps and bounds,” said Fischmann.

How do you see the U.S. market?

The United States is the largest market of Crystal Lagoons worldwide and is why we have established our headquarters here. The United States invests more in entertainment and quality of life than any other country in the world and the fact that we are adding new locations here marks a real milestone.

Our commercial team shares strategic objectives of innovation, sustainability and growth, and has conquered the main developers of the different states, demonstrating the financial attractiveness of the Crystal Lagoons technology® and business models.

Today, we have 260 real estate and PAL™ projects at various stages of development in 23 of the 50 U.S. states including Hawaii, California, Arizona, Nevada, Utah, Texas, Florida, Georgia, North and South Carolina, Alabama and Tennessee, among others. 

 

How is Crystal Lagoons growing on the West Coast?

My responsibility is to expand Crystal Lagoons’ presence in the West Coast states. There is a lot of potential for Crystal Lagoons in California, where we have projects under construction and others at the negotiation stage that we hope to sign off on soon. We have also signed agreements in Utah and hope to have news from Arizona and Nevada in the coming months.

 

How important is teamwork to Crystal Lagoons’ expansion?

The team has good business strategies and great execution. On the East Coast, we have Eric Cherasia as regional director, while Nicolas Galotti is in charge of the Central region. These executives, along with other members of our sales team have played a key role in ensuring our well-deserved success in the U.S. because they have understood the different demands and ways of doing business in different U.S. regions.

Noticias Destacadas

PAL™ projects of Crystal Lagoons expand into Israel

Technology and improving the quality of life through innovation are the concepts that Crystal Lagoons and Israel share. In this country, one of the most innovative in the world, the multinational company founded by scientist Fernando Fischmann has entered with a new agreement to develop Public Access Lagoons™, also known as PAL™ projects, real estate, and mixed-use complexes.

The WOOOW! Entertainment projects, developed with the international real estate holding ECIPSA Group, will be located in different cities throughout the country. The developments will give Israeli city-dwellers access to an idyllic beach life all year round, irrespective of their particular climate, and will include a large crystalline lagoon suitable for swimming and water sports, with white sandy beaches. Also, they could include hotels, residential areas, gastronomic poles, retail, and beach clubs, among others.

Israel and Crystal Lagoons also share a commitment to sustainability and water protection, and the technology of the multinational has won several international awards for its sustainability. A vital feature of these lagoons is that they can use any type of water, including seawater and brackish water from arid areas, with no alternative use. This combination of factors paved the way for the debut of Crystal Lagoons in Israel, a country that has pioneered water protection.

The centerpiece of the PAL™ real estate and mixed-use projects will be a lagoon powered by Crystal Lagoons® technology, and, in the case of those with public access, any person will be able to access through the entrance fee.

“The fact that one of the world’s leading countries in innovation and water sustainability is welcoming Crystal Lagoons is a tremendous endorsement of our technology,” said Francisco Matte, regional director for Crystal Lagoons.

The company’s sustainable technology has been crucial to its success in developed countries. The lagoons only need filling once, operate with a closed-circuit system, can use any type of water (sea, brackish and fresh), and use 40% less water than a green area. Additionally, they use up to 100 times fewer chemicals than a swimming pool and only 2% of the energy of a conventional filtration system, certified by Bureau Veritas.

PAL™ developments have caught the attention of significant market players worldwide, with high-profile contracts signed in: the United States, Japan, Saudi Arabia, India, Korea, Palestine, Pakistan, Europe, and Colombia, among others.

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Crystalline Lagoon opens in the Costa del Lago project

Crystal Lagoons is making steady progress in Paraguay, a strategic market in Latin America where it has consolidated its success with projects in regions with great development potential and where the crystalline lagoons are the preferred amenity. Recently inaugurated crystalline lagoon in the Costa del Lago project, bringing beach life to Hernandarias, located a few minutes from Ciudad del Este.

Costa del Lago is Crystal Lagoons‘ fourth project in association with Raíces Real Estate, in addition to the Aqua Village (San Bernardino) and Blue Lagoon (Pedro Juan Caballero) developments, and a fourth complex, Aqua Terra (Luque), which will open its doors in the coming months.

Costa del Lago stands out for its sheer size, which expands over 740 acres, and its huge 8,6 -acre turquoise crystalline lagoon developed with Crystal Lagoons® sustainable technology. “The amenity invites you to connect with nature and create moments of relaxation,” the Paraguayan press notes.

The various neighborhoods offer single-family lots, houses, apartments, and enjoyment of its inhabitants, along with a clubhouse with all the amenities to celebrate special occasions and an environment of indescribable natural beauty. The complex also has sports areas and a marina with access to Lake Itaipu exclusively for water activities with motor equipment.

Crystal Lagoons® technology is changing the lives of millions of Paraguayans by bringing a piece of the ocean to the cities and creating urban beach life, just as 200 years ago, an architect in England brought a piece of the forest to the city of London and urban parks were created.

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Crystal Lagoons Expands Middle East Success

Crystal Lagoons enters the largest country in the Middle East, Saudi Arabia, with a new mega deal to develop real estate, hospitality, and Public Access Lagoons™, also called PAL™, projects. The development plan consists of several luxury complexes located in coastal and inland cities such as Riyadh and Jeddah, Dammam, Medina, and Khobar.

The multinational innovation company, founded by scientist Fernando Fischmann, has partnered with A’amal Group, a major holding company interested in investment, hospitality, real estate & energy development across the Middle East, Asia, and Africa. The company’s Founder & CEO, Yassin Al Suroor, is also the Founder & CEO of DANA Investment, which specializes in the digital economy. He is a board member of several regional and international companies and global nonprofit organizations.

With the new partnership with A’amal Group, Crystal Lagoons, has consolidated its presence in the Middle East, where it already has ongoing projects in the UAE, Egypt, Israel, Palestine, and Oman. The world’s two largest crystalline lagoons are located in the Middle East: District One in Dubai (30 hectares) and Citystars Sharm El Sheikh in Egypt (12.8 hectares).

“I am very pleased to announce this strategic alliance between A’amal Group and Crystal Lagoons and the potential that it holds for Saudi Arabia. We believe this partnership follows our vision for the future and are confident that working in synergy will lead to developing unique destinations throughout the country.” Said Yassin Al Suroor, President & CEO of A’amal Group

At the center of these PAL™ developments are large crystalline lagoons suitable for swimming and water sports, surrounded by white sandy beaches open to the public for a fee. The complexes also have commercial areas, restaurants, weddings, hotels, concert venues, terraces, amphitheaters, etc.

“Closing a strategic partnership like this for 10 PAL™ projects in Saudi Arabia is a milestone that validates our uniqueness and adds value as a brand. It also shows that the Crystal Lagoons® concept and technology can bring idyllic beaches anywhere in the world, even to the middle of the desert, and create unique tourism opportunities,” said Alastair Sinclair, Regional Director of Crystal Lagoons.

Crystal Lagoons experienced record global expansion in 2022 with its PAL™ projects. The company entered over 15 new markets and closed mega business deals in countries including Japan, Australia, India, Israel, and Palestine.

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