The concept behind Public Access Lagoons™, also known as PAL™, created by the multinational Miami-based water innovation firm, Crystal Lagoons®, is a business model based around a large crystalline lagoon surrounded by white sand beaches, suitable for both swimming and water sports, which can be accessed through ticketed entry.
Quickly becoming the most beautiful places in the city, they are not only suited for bathing and water ports, but are ideal locations for events, launches, fairs, food-halls, weddings, concerts, day clubs, etc. because of the idyllic settings they offer.
The PAL business model requires a low initial investment while offering highly returns, reaching figures unheard of in other industries. This has sparked the interest of important global economic groups that wish to ensure that they possess exclusivity in certain geographic areas and so are signing master licenses in order to develop a significant number of PAL in a specific region.
Crystal Lagoons began with real estate projects that revolutionized the real estate world, and has since moved on to hybrid projects that combine private real estate and public access areas. Following this came a wave of purely public access contracts, which were signed with different companies around the world. These sky rocketed as of October 2019 and the master licenses have produced sales results far superior to those that Crystal Lagoons has had in all its history.
This has been recognized by family offices, institutional investors, investment funds, insurance companies and large real estate developers facing the complex challenge of finding long-term investment alternatives with higher returns than their frequent placements in real estate sectors or concessions.
PAL are highly valued for transforming malls and converting retail spaces. There is also a large market to reactivate the flow of public towards amusement parks, racetracks, golf courses or any company that has disused land or wants to convert it to a far more profitable business such as PAL.
These business models grant Crystal Lagoons a percentage of the income generated from entrance tickets and from all the commercial exploitation within the project, including naming rights, business sales and events, etc.