The United States is leading the worldwide expansion of Crystal Lagoons

Interview with Nicolas Galotti, Regional Director of Crystal Lagoons US Corp. 

Crystal Lagoons® technology is present all over the world and has revolutionized urban lifestyles with over its 1,000 projects in 60 countries. The United States is the company’s most important market and home to its main headquarters. Currently there are over 260 Real Estate and Public Access Lagoons™ projects, also known as PAL™ projects, ongoing at different stages of development in states including Florida, California, Texas, Arizona, Nevada, Utah, Georgia, Alabama, Tennessee, Hawaii and North and South Carolina. In addition, the company has announced five master agreements to develop PAL™ complexes.

Crystal Lagoons is expanding into new territories of the country through the management of a sales team led by Senior VP of Sales, Iván Manzur, and regional directors: Nicolás Galotti, in charge of Central United States; Eric Cherasia, who covers the East Coast, and Benjamín Fischmann, the West Coast. The team is made up of talents drawn from different disciplines including civil and commercial engineers and marketing specialists.

How important is the United States for the global expansion of Crystal Lagoons?

The United States is the largest and most strategic market for Crystal Lagoons and is leading our international growth. We are increasingly expanding through Master agreements into new areas including Orlando, Arizona, Georgia, North and South Carolina.

Tell us about the Central United States area you are in charge of

Crystal Lagoons has been making an impact in central states such as Oklahoma, New Mexico, Colorado, Louisiana, Kansas, and Texas, which are predominantly landlocked, meaning that our lagoons add enormous value and bring economic benefits. Texas is our “star” state with more than 60 projects at different stages of development including the Windsong Ranch, Balmoral, Leander Springs and Lago Mar, to name a few. Houston has seen particular commercial success, especially the Sunterra project, which set a sales record in 2022. There is a lot of potential opportunities in Central United States and negotiations are underway for new PAL™ projects in major cities including Austin, Houston, San Antonio, Derby and Dallas.

What differentiates the U.S. team?

The sales team has expertise in this field and experience doing business internationally. We have seen the benefits that our projects bring to different countries around the world and those examples have helped us demonstrate to the North American market how we can add value here.    

We have built an extensive network in the United States with the principal real estate developers with whom we have worked closely to develop projects in the different states.

We are also a young team that continues to grow and we look forward to continuing to open up new opportunities for Crystal Lagoons here.

Latest News

Crystal Lagoons started 2024 on a high note. The multinational announced a new contract that enhances its presence in this country, the primary market for the firm in the Middle East and North Africa (MENA) region.

The new real estate project is Azha North Lagoon, a second home complex located on the North Coast, in partnership with Madaar Development, a firm with which Crystal Lagoons has already developed the successful project Azha Ain Sokhna on the Red Sea. The new project will be in Ras Al Hikma, an area of great tourist and holiday success. It is on the front line with a 27-acre lagoon.

In Egypt, Crystal Lagoons has projects in different stages of development and operation, mainly located on the North Coast and along the Red Sea. Also in this country, the multinational has advanced negotiations to enter Cairo with its Public Access Lagoons™ complexes, also known as PAL™, which will revolutionize the lifestyle in Egypt’s cities, bringing beach life to the doorstep of homes and accessible to anyone through the payment of a ticket.

These crystalline lagoons are an attractive real estate amenity in Egypt. Among the multinational’s business partners in Egypt are recognized managers such as Tatweer Misr, Hassan Allam Properties, Golden Pyramids Plaza, and Madaar Development, among others. Likewise, Egypt is the second largest crystalline lagoon in the world at the Citystars Sharm El Sheikh project, with 28 acres in the middle of the desert.

“In Egypt, Crystal Lagoons® technology is recognized as the only one capable of developing crystalline lagoons at low construction and maintenance costs,” explains Miguel Ángel Cabañas, regional director of Crystal Lagoons.

Original content

With new developments in Buenos Aires (Openn Pilar), Rosario (Vida Lagoon y Distrito Cero), and Mar del Plata (Developer Aqua), Argentina has consolidated its position as Crystal Lagoons’ main market in South America after Chile.  In addition to these complexes, there are others in association with essential local real estate managers such as Castex, Morvial, Arkken Group, Rossetti Desarrollos Urbanos, Grupo Monarca, Grupo Developer, DLM, Galp Inversiones and Vizora in Gran Buenos Aires, Córdoba and Pinamar. The projects Terralagos, Lagoon Pilar, Acquavista, and Remeros Beach, among others, stand out.

All Crystal Lagoons developments in Argentina have become sales successes. Remeros Beach sold over half of its sites within the first two months, while Terralagos sold more than 1,000 lots, exhausted apartments in record time, and has a waiting list for the next building to be launched, both projects in Buenos Aires. In Mar del Plata, Developer Aqua sold one-third of the project on the first day of commercial launch, tripling the price per square meter.

“In Argentina, beyond the different economic situations, the success of Crystal Lagoons does not stop. Projects incorporating lagoons generate exponential added value in the real estate sector. The projection is even more positive because an increase in foreign investment is expected in the coming months, which will further boost the real estate market”, explains Francisco Matte, Crystal Lagoons’ regional director for Latin America.

One of the keys to the multinational’s success in Argentina is the beachside lifestyle of its residents who, thanks to the crystalline lagoons, can enjoy turquoise waters just steps from their homes without the need to take a plane, even in inland areas such as Córdoba and Rosario and in a renowned resort town like Mar del Plata.

Crystal Lagoons also has advanced negotiations in Argentina to develop Public Access Lagoons™, also known as PAL™ projects. These complexes, accessible to anyone by paying a ticket, feature large crystalline lagoons and white sand beaches surrounded by attractive amenities such as restaurants, beach clubs, retail outlets, theaters, and cultural activities.

Original content

Crystalline lagoons, powered by Crystal Lagoons® technology, have redefined the global real estate market paradigm. Once again, a leading economic media outlet, Forbes, acknowledges the impact of this amenity, highlighting it as a key driver of sales across the board. Particularly notable is the case of Colombia, where crystalline lagoons have been a fundamental factor in the commercial success of real estate projects. An eloquent example of this phenomenon is the commercial success of the construction company Arquitectura y Concreto. Crystal Lagoons has been a determining factor in the 70% increase in its sales, even in a challenging real estate context facing a 45% decline.

“It sounds unbelievable, but that’s how it happened,” said Francisco Martínez, president of Arquitectura y Concreto, in an interview with Forbes Colombia, attributing the meteoric increase in sales to the innovation of Crystal Lagoons. The executive highlights the success of Crystal Lagoons projects with AED, including Baia Kristal in Cartagena de Indias, the best-selling project in Colombia, reflecting the multinational phenomenon in that market. In fact, with its 3.2 hectares of crystal-clear waters and white sands, it was initially projected to be sold within three years, but it ended up being commercialized in less than 12 months, positioning itself as the #1 project in sales in the country since its launch.

This success led AED to finalize a master agreement with Crystal Lagoons to develop 13 projects with crystalline lagoons in the Colombian Caribbean and the Coffee Region, including cities such as Barranquilla, Santa Marta, Pereira, and Cartagena de Indias.

Azul de Arenas is part of this agreement and marks Crystal Lagoons’ entry into Latin American retail as part of the Colombian Caribbean’s largest shopping and entertainment center. The project’s centerpiece in Cartagena de Indias will be a 3-hectare crystalline lagoon suitable for swimming and water sports.

Forbes