The United States is leading the worldwide expansion of Crystal Lagoons

Interview with Nicolas Galotti, Regional Director of Crystal Lagoons US Corp. 

Crystal Lagoons® technology is present all over the world and has revolutionized urban lifestyles with over its 1,000 projects in 60 countries. The United States is the company’s most important market and home to its main headquarters. Currently there are over 260 Real Estate and Public Access Lagoons™ projects, also known as PAL™ projects, ongoing at different stages of development in states including Florida, California, Texas, Arizona, Nevada, Utah, Georgia, Alabama, Tennessee, Hawaii and North and South Carolina. In addition, the company has announced five master agreements to develop PAL™ complexes.

Crystal Lagoons is expanding into new territories of the country through the management of a sales team led by Senior VP of Sales, Iván Manzur, and regional directors: Nicolás Galotti, in charge of Central United States; Eric Cherasia, who covers the East Coast, and Benjamín Fischmann, the West Coast. The team is made up of talents drawn from different disciplines including civil and commercial engineers and marketing specialists.

How important is the United States for the global expansion of Crystal Lagoons?

The United States is the largest and most strategic market for Crystal Lagoons and is leading our international growth. We are increasingly expanding through Master agreements into new areas including Orlando, Arizona, Georgia, North and South Carolina.

Tell us about the Central United States area you are in charge of

Crystal Lagoons has been making an impact in central states such as Oklahoma, New Mexico, Colorado, Louisiana, Kansas, and Texas, which are predominantly landlocked, meaning that our lagoons add enormous value and bring economic benefits. Texas is our “star” state with more than 60 projects at different stages of development including the Windsong Ranch, Balmoral, Leander Springs and Lago Mar, to name a few. Houston has seen particular commercial success, especially the Sunterra project, which set a sales record in 2022. There is a lot of potential opportunities in Central United States and negotiations are underway for new PAL™ projects in major cities including Austin, Houston, San Antonio, Derby and Dallas.

What differentiates the U.S. team?

The sales team has expertise in this field and experience doing business internationally. We have seen the benefits that our projects bring to different countries around the world and those examples have helped us demonstrate to the North American market how we can add value here.    

We have built an extensive network in the United States with the principal real estate developers with whom we have worked closely to develop projects in the different states.

We are also a young team that continues to grow and we look forward to continuing to open up new opportunities for Crystal Lagoons here.

Latest News

The amenity powered by Crystal Lagoons® technology is an exclusive and highly valued element by buyers.

Once again, a Crystal Lagoons project makes headlines for its strong sales figures. This time, it’s the Marena development, located in the city of Luque, near Asunción, the capital of Paraguay.

Despite the challenging real estate context and high competition, the complex has sold more than 100 units in one year. “We have achieved extraordinary results despite the headwind, which confirms the validity of our proposal,” explained Gonzalo Faccas, managing partner of developer Eydisa.

The executive added, “This is the first crystalline lagoon powered by Crystal Lagoons® technology in the middle of the city, making it an exclusive and highly valued feature.”

The success of the first building, named Brisa, has been so remarkable that the firm is launching Torre Arena, the second of eight planned towers. The building responds to the high demand for units overlooking the lagoon, a desire clearly expressed by the market.

However, this milestone is not the first achievement of this complex. Since its launch, the project has generated unprecedented interest among buyers thanks to its monumental crystalline lagoon. In fact, it reached a record sales figure, surpassing 45% of units sold in its first phase within just a few months, reflecting the strong appeal of these turquoise-colored water features.

The project, driven by Crystal Lagoons and its commercial partners Eydisa and Castex, comprises eight apartment buildings offering spectacular views of the crystalline lagoon surrounded by white sand beaches and palm trees. Marena residents will enjoy a unique lifestyle with year-round access to water activities such as Stand-up, paddleboarding, Kayaking, Windsurfing, and Swimming.

The residential project is located just minutes from the city center, close to malls, offices, restaurants, banks, schools, and supermarkets, providing a convenient and functional daily lifestyle.

The success of Marena further strengthens Crystal Lagoons position in Paraguay, one of the multinational’s main markets in South America, where it has outstanding projects such as Aqua Village in San BernardinoBlue Lagoon in Pedro Juan Caballero, Costa del Lago in Hernandarias, and AquaTerra in Luque.

Infonegocios

The Crystal Lagoons project has become the epicenter of tribute bands, showcasing the best of Taylor Swift, Prince, Bruno Mars, Foo Fighters, Jimmy Buffett, and 80s hits.

Powered by Crystal Lagoons® technology, Evermore Bay serves as the stunning backdrop for a series of concerts at Evermore Orlando Resort. Located in the heart of Orlando, this project is one of Florida’s largest tourism ventures.

Throughout January and February, resort guests can enjoy an exciting lineup of beachfront performances by talented tribute artists. The series features bands covering hits from Taylor Swift, Prince, Bruno Mars, Foo Fighters, Jimmy Buffett, and 80s classics.

With over 10,000 rooms, this expansive complex is anchored by an impressive 8-acre crystalline lagoon. The project marks a significant milestone in the hotel and entertainment industry, promising to redefine the vacation experience in Orlando.

Beach Life in Orlando

The inclusion of the Crystal Lagoons® amenity is particularly noteworthy. While Orlando boasts an extensive array of entertainment options, it has long lacked a beach to enhance its tourist appeal. This gap is now filled by the turquoise lagoon and its nearly 8 hectares of pristine beach, offering guests a unique tropical retreat.

Conveniently situated near globally renowned attractions like Disney World and Universal Orlando Resort and just a short drive from Orlando International Airport, the luxury project has been hailed as a tropical beach paradise.

World-Class Hotel and Amenities

The development also introduces Orlando’s first Conrad Hotel, Hilton’s prestigious luxury brand. It features an exclusive selection of homes, villas, and apartments, along with two 18-hole golf courses designed by Jack Nicklaus. This project redefines vacation living with world-class hotel and resort standards.

“Crystal Lagoons brings a piece of the Caribbean to this iconic landlocked city, allowing visitors to enjoy a one-of-a-kind experience in a tropical oasis with turquoise waters and white sand beaches,” said Ivan Manzur, Senior Vice President of Sales at Crystal Lagoons US Corp.

Real estate projects have traditionally sought to be located near the ocean, a lake, or a river due to the added value that a body of water provides—an increasingly scarce resource. In response to this limitation, developers worldwide are increasingly incorporating lagoons with Crystal Lagoons® technology, creating a new waterfront.

In fact, these crystalline lagoons have transformed the real estate paradigm of “location, location, location,” becoming the World’s Top Amenity. They boost the value of real estate projects and redefine what it means to own waterfront property. This innovation allows developers to raise sales prices, increase the value per square meter, and enhance project density.

The success of Crystal Lagoons worldwide is due to its crystalline lagoons perfectly recreating a piece of the Caribbean, allowing homes near them to cost less than those on a real beach. In fact, the developments of the multinational innovation company have consolidated as a commercial phenomenon, and every year, they stand out in different real estate rankings among the best-selling projects, confirming that lagoons are a driver of sales across the board.

Lagoons allow developers to sell lots to home builders at premium prices. Home builders, in turn, can charge more for the houses. Additionally, houses near lagoons sell faster than those in new neighborhoods without one.

The crystalline lagoons increase the value of the surrounding land by transforming an inland area into a resort-like space. These large bodies of water allow for creating a beach-style living experience anywhere, letting people live in a home as if they were on vacation every day.

A similar situation is happening with Public Access Lagoons® complexes, also known as PAL® developments, which are changing the lives of millions of people in cities. These projects, accessible to all through ticketed entry, have the unique appeal of bringing idyllic beach life just steps away from homes in the middle of the city while also offering event spaces with unparalleled scenic beauty, thanks to its large turquoise crystalline lagoon surrounded by white sandy beaches, which are illuminated at night, creating a magical ambiance. The infrastructure includes terraces, amphitheaters, domes, esplanades, commercial areas, and entertainment spaces.

Crystalline lagoons have become a key element in real estate and PAL® projects. Not only because they conquer homebuyers by bringing beach life and water sports, but also because they have become a social meeting point for people.

The sustainability of Crystal Lagoons® technology is also a relevant element, since these bodies of water need fewer chemicals than regular pools and 2% of the energy required for pool-filtration systems. In addition, the lagoons are filled once, consumes 40% less water than a green space of a similar surface area, 33 times less water than an 18-hole golf course and need water only to compensate the evaporation.